Core Viewpoint - The founder and CEO of ReelShort, Jia Yi, emphasizes that short dramas do not need to be validated by public opinion, asserting that a vibrant medium cannot be extinguished by criticism [1][4]. Industry Insights - Jia Yi believes that Hollywood giants do not truly understand short dramas, and he dismisses the notion that overseas short dramas are merely "skin-swapping" [4]. - He argues that the key to success in the short drama industry lies in capturing the "emotional core" that resonates universally, rather than relying on formulaic storytelling [5][6]. Company Strategy - ReelShort, with 70 million monthly active users, has successfully implemented a localization strategy, which Jia Yi claims is often misunderstood as mere "skin-swapping" [5][6]. - The company has developed a new evaluation system for "good content," focusing on three core dimensions: retention, monetization, and audience attraction [7][9]. Content Creation Philosophy - Jia Yi asserts that successful content must go beyond simple imitation, as it cannot replicate the emotional core that drives audience retention [9]. - The global hit series "The Queen Bee Strikes Back" exemplifies this approach, addressing universal themes of social hierarchy that resonate across cultures [11]. Operational Approach - ReelShort operates on a dual-track system where platform operations are standardized while content creation is flexible and innovative [13][16]. - The company employs a data-driven operational process, conducting regular content reviews to ensure quality while allowing creative freedom [14][15]. Creative Challenges - Jia Yi highlights the high difficulty of scriptwriting in short dramas, which requires greater skill than traditional long-form content [17]. - He acknowledges the industry's early reliance on formulaic content but believes that market dynamics will drive creators toward innovation [18].

Core Insights - The micro-short drama industry is projected to approach $26 billion in annual global revenue by 2030, fundamentally reshaping how audiences consume serialized narrative content via smartphones [5] - The report highlights that while Hollywood initially struggled with micro-short dramas, China has successfully demonstrated a profitable model that leverages data-driven optimization and social media integration [5][6] Industry Overview - The micro-short drama market in overseas markets, particularly North America, generated $1.525 billion in revenue from January to August 2025, marking a year-on-year growth of 194.9% [1] - The U.S. is now the most profitable market outside of China, with projected revenues of $819 million in 2024, expected to rise to $3.8 billion by 2030 [6] Market Dynamics - The first phase of China's micro-short drama expansion began in 2021, coinciding with the failure of Quibi, leading to a rapid growth from zero to $4 billion in just two and a half years [6] - The current third phase involves countries building their own micro-short drama ecosystems, with China remaining a key innovator and exporter in this space [6] Key Players - The U.S. micro-short drama market is dominated by two platforms: DramaBox and ReelShort, which together account for over 70% of the overseas market share [7] - DramaBox, under Beijing Dianzhong, has achieved profitability, while ReelShort, launched by Maple Leaf Interactive, is larger but currently operating at a loss due to high marketing costs [7]

专访贾毅："好故事"出海如何破"壁" 7年前，贾毅在硅谷成立团队，从深耕互动小说游戏与网络文学领域，到推出全球短剧APP，他们寻找 如何用更多元的叙事方式将优质故事传递给受众。 他说，随着中国综合实力的提升，许多优秀的本土故事和表达方式逐渐受到更多海外观众的喜爱，这为 短剧出海奠定了坚实基础。实现"好故事"出海，还要跨越"壁垒"。 2025年世界互联网大会乌镇峰会期间，枫叶互动(Crazy Maple Studio)创始人兼首席执行官贾毅 受邀作主题演讲。受访者供图 "霸总"易失败？ 中新网北京11月13日电 题：专访贾毅："好故事"出海如何破"壁" 记者 张素 覆盖全球100多个国家和地区，支持12种语言，累计获得超2.5亿次下载，短剧《The Double Life of My Billionaire Husband》全球播放量逾4亿…… 近日，枫叶互动(Crazy Maple Studio)创始人兼首席执行官贾毅受邀演讲，介绍了短剧平台ReelShort 的"成绩单"。 凭借"短平快"特性，微短剧精准击中当下用户碎片化娱乐需求，"霸总"占据C位，"爽剧"屡试不爽。 "目前市场上失败率最高的可能就是'霸总 ...

Core Insights - The article discusses the rapid growth and challenges of the Chinese short drama industry, particularly in overseas markets, highlighting significant revenue figures and the financial struggles of leading platforms [3][4][5]. Group 1: Market Growth - The overseas short drama market is experiencing rapid growth, with 2024 revenues exceeding $1.8 billion (approximately 127.6 billion RMB), marking a 34.9% increase year-on-year [3]. - In 2025, the overseas short drama market generated $1.088 billion in revenue in the first half, a staggering 249% increase compared to the previous year [3][11]. - The domestic micro-short drama market reached 504.4 billion RMB in 2024, surpassing the total box office revenue of approximately 470 billion RMB [3]. Group 2: Financial Performance of Leading Platforms - Leading platforms in the overseas short drama market, such as ReelShort and DramaBox, reported significant revenues but are facing substantial losses. ReelShort's revenue for the first half of 2025 was $384 million, a 270% increase, yet it incurred a net loss of 46.51 million RMB [4][5]. - Chinese Online, an early player in the overseas short drama space, reported a net loss of 520 million RMB in the first nine months of the year, with a 176.64% increase in losses year-on-year [7][8]. - Kunlun Wanwei's DramaWave platform achieved an annualized revenue of $240 million, but the company still reported a net loss of 665 million RMB in the first nine months of 2025 [10]. Group 3: Challenges and Market Dynamics - Approximately 80%-90% of overseas short dramas fail to break even, with high production costs and the need for cultural adaptation posing significant challenges [11][12]. - The entry barriers for overseas short dramas have increased, with a focus on localized content requiring higher production budgets and skilled personnel [12][14]. - The market is witnessing a shift towards exclusive content, with platforms preferring to release unique titles rather than sharing them across multiple platforms [14][16]. Group 4: Industry Restructuring - The overseas short drama market is undergoing a reshuffle, with many new players entering while others exit or pivot to focus on translation projects [19][20]. - The cost of producing overseas short dramas has risen, with production costs now ranging from $150,000 to $180,000 per project [16][19]. - Companies are increasingly focusing on return on investment (ROI) metrics, with many setting higher ROI thresholds to ensure survival in a competitive landscape [17][19].

Core Insights - The overseas short drama market is experiencing rapid growth, with 2024 revenues exceeding $1.8 billion (approximately 127.6 billion RMB), marking a 34.9% increase year-on-year [1][2] - Despite the growth, major players in the overseas short drama sector are facing significant losses, with 80%-90% of productions failing to break even [1][6] Market Overview - The Chinese micro-short drama market reached 504.4 billion RMB in 2024, surpassing the total box office revenue of films (approximately 470 billion RMB) for the first time [1] - The overseas short drama market generated $10.88 billion in revenue in the first half of 2025, a staggering 249% increase year-on-year [1][2] Key Players - Leading platforms in the overseas short drama market include ReelShort and DramaBox, which together account for over 70% of the market share [2] - ReelShort reported a revenue of $384 million in the first half of 2025, a 270% increase, but also faced a net loss of 46.51 million RMB [2][3] Financial Performance - Chinese Online reported a revenue of 4.55 billion RMB in Q3 2025, with a net loss of 294 million RMB, and a total loss of 520 million RMB for the first nine months of the year [3][4] - Kunlun Wanwei's DramaWave platform achieved an annualized revenue of $240 million, but the company still reported a net loss of 665 million RMB for the first nine months of 2025 [5] Production Challenges - The cost of producing overseas short dramas has increased significantly, with production costs rising from approximately $120,000 to $150,000 per project [10] - The market is becoming more competitive, with a higher emphasis on localized content and the need for overseas talent, leading to increased production costs [7][10] Market Dynamics - The market is witnessing a shift towards exclusive content, with many mid-tier companies preferring to focus on unique releases rather than joint launches [8][10] - The overall market is undergoing a reshuffle, with some companies exiting while others focus on survival strategies amid rising costs and competition [12] Investment and ROI - Companies are now focusing on long-term user value and setting higher ROI thresholds to ensure sustainability [11] - The pricing for joint release dramas has halved, reflecting the changing dynamics in the market [11]

Core Insights - The overseas short drama market experienced a significant increase in downloads in September 2025, with total downloads reaching approximately 131.1 million, a rise of over 9% compared to August. However, in-app purchase revenue saw a slight decline of about 3%, totaling approximately $190.2 million [1][4][12]. Download and Revenue Overview - The overseas micro short drama market saw a notable increase in downloads, with over 10 million additional downloads in September, marking a 9% month-over-month increase. In contrast, revenue experienced a minor decline, which is considered a normal market fluctuation [4][5]. - The top three apps by downloads in September were ReelShort, DramaBox, and Kuku TV, each surpassing 10 million downloads. Notably, Story TV and FlareFlow showed significant growth, with Story TV's downloads soaring to 8.17 million, and FlareFlow's increasing by nearly 44% [5][9]. Regional Analysis - The United States accounted for nearly half of the estimated revenue in the overseas micro short drama market, with Europe and Southeast Asia following closely, each surpassing $100 million in estimated revenue [12][13]. - In terms of downloads, Latin America and Southeast Asia led the way, each exceeding 300 million downloads, while the Middle East, the U.S., Europe, and Africa also recorded over 5 million downloads [15]. Advertising and App Insights - The number of advertising materials in the overseas micro short drama market reached 1.59 million in September, an 11% increase from the previous month, marking a continuous growth trend for seven consecutive months [18][22]. - A total of 534 micro short drama apps were in circulation, with 54 new apps added in September. The number of IAA and IAP apps increased, indicating a shift towards free models in the market [22][25]. Content Trends - Emotional themes remained dominant, accounting for 34% of total material, followed by urban themes at 28% and revenge themes at 11%. The overall distribution of content themes remained stable compared to the previous month [29][32]. - English-language materials led the advertising efforts, with 676,000 materials, making up nearly 47% of the total. Spanish was the second most prevalent language, with a significant number of materials also in Portuguese, French, and German [33][35]. Popular Titles and Rankings - The top-ranking micro short dramas in September included "The Missing Master Chef," which achieved a heat value of 21.08 million, and "I Became My CEO's Darkest Secret," with a heat value of 16.68 million [53][58]. - The Portuguese micro short drama market was dominated by local productions, with the top three titles being "30 Anos Congelada, 3 Irmãos se Arrependem," "Amor Inesperado," and "Quadrigêmeos do Tio do Meu Ex," all showcasing strong viewer engagement [67][70].

Core Insights - The article highlights the strong growth momentum of non-gaming mobile applications from China in the global market during Q3 2025, particularly in content entertainment, AI tools, and cross-border e-commerce platforms [1] Group 1: Content Entertainment Applications - Short drama applications have significantly benefited from summer content strategies and social sharing tactics, with leading apps like DramaBox and ReelShort maintaining high download and revenue levels [10] - New emerging short drama apps, such as Melolo from ByteDance, saw a remarkable 101% increase in downloads, particularly in Southeast Asia, leveraging ultra-short video formats and social sharing rewards [10] - FlareFlow emerged as a standout performer with a 269% increase in mobile revenue in Q3, marking its entry into the overseas revenue rankings [10] Group 2: AI Tools - AI tools showed active performance in Q3, with Seekee and Cici experiencing download increases of 114% and 60% respectively, expanding their user bases in emerging markets [11] - The rise of theme beautification tools, exemplified by Themepack with a 159% increase in downloads, highlights the demand for personalized aesthetic solutions among younger users [11] - WPS Office and Meitu continued to grow steadily, with WPS benefiting from global mobile office demands and Meitu leveraging AI technology for high-quality growth in emerging markets [11] Group 3: E-commerce and Content Platforms - TikTok maintained its leadership in global downloads and active users, supported by its strong algorithm and creator ecosystem, while its video editing tool CapCut also saw stable revenue growth [12] - The international version of Xiaohongshu, renamed rednote, reported a 55% increase in overseas revenue, indicating the successful integration of content community and e-commerce [12] - Cross-border e-commerce platforms like Temu and SHEIN are expanding their user penetration in North America, Europe, and the Middle East through supply chain optimization and localized marketing [12] Group 4: Long Video Platforms - iQIYI's revenue growth is attributed to its continued investment in overseas content and multilingual adaptation strategies, solidifying its market share in the global long video sector [13] Group 5: Emerging Market Insights - New applications entering the Q3 rankings are primarily from emerging markets, particularly in Latin America and Southeast Asia, indicating a strong interest in AI technology [14] - Xiaomi's ecosystem advantages are evident as its system-level tool applications maintain multiple positions in the active user rankings, benefiting from substantial smartphone shipments in South Asia and Southeast Asia [14]

Core Insights - Disney's announcement of the 2025 Accelerator Program includes the Chinese short drama platform DramaBox, indicating a growing global recognition of short-form content [1] - In the U.S., the top three micro-drama apps in August 2025 are all Chinese, capturing 57.72% of the market share [1] - The production cost and cycle advantages of Chinese micro-dramas are highlighted, with costs kept under $300,000 and production completed within three months [1][2] Industry Trends - The demand for "going global" has led many micro-drama companies to consider domestic filming to reduce costs and shorten production cycles [2] - The rapid update cycle of micro-dramas necessitates a substantial content or IP reserve, with companies like ReelShort and DramaBox having their own IP supply platforms [2] - AI technology is increasingly empowering Chinese micro-dramas, with domestic AI short drama production platforms emerging to accelerate content and production updates [2] Market Dynamics - The overseas short drama market is evolving into a "dual oligopoly" led by ReelShort and DramaBox, which together account for 45.68% of revenue [3] - Local platforms from various regions, such as Ukraine's MyDrama and Japan's UniReel, are entering the market, indicating a global penetration of short dramas [3] - The competition in the overseas micro-drama market is intensifying, prompting a need for Chinese micro-dramas to focus on quality to maintain competitiveness [3]

Core Insights - Micro-short dramas, previously overlooked by mainstream cinema, are now significantly impacting the global entertainment industry due to their revenue-generating capabilities [1][3] New Platforms - Alan Muroka, founder of E! Entertainment Television, announced the launch of Verza TV, the first micro-short drama platform in the U.S., which will adopt a "free trial + pay" model, allowing users to watch the first five episodes for free and then pay $4.99 for subsequent episodes [2] - The platform aims to enhance the viewing experience for mobile users and will feature a mix of reality shows, exclusive red carpet interviews, and micro-short dramas [2] Market Growth - The micro-short drama market in the U.S. is projected to exceed $6.5 billion in total revenue by 2024, with expectations to double by 2030 [3] - Many recent film school graduates are joining micro-short drama production teams, indicating a growing interest and opportunity in this sector [3] New Opportunities - In Los Angeles, 30 to 40 micro-short dramas are produced monthly, providing essential work for new entrants in the industry despite lower pay compared to traditional roles [4] - Micro-short dramas are seen as a low-cost alternative in Hollywood, potentially creating jobs and opportunities in a struggling market, with daily pay for supporting roles at $300 and leads at $1,000 [4] - The American Actors' Guild has announced a new agreement focusing on protecting members' interests in low-budget, fast-paced micro-short drama projects [5] Global Revenue Projections - The global micro-short drama market is expected to generate $11 billion in revenue by 2025, with a strong emphasis on combining social media's immediacy with deep emotional storytelling [6] - Hollywood investors are increasingly turning their attention to micro-short dramas due to their lower production costs and potential for higher profitability [6] Revenue Models - Most micro-short drama platforms utilize a straightforward revenue model, offering free trials for initial episodes and charging for subsequent content, with average user spending around $20 per week or $80 per month [7] - China remains the dominant player in the micro-short drama market, accounting for 83% of global revenue, driven by a large mobile user base and a complex digital ecosystem [7]

Core Insights - The Chinese creative industry is transforming entertainment into a vehicle for economic growth and global influence, driven by innovations in micro-short drama production, leading to the emergence of the concept "China Dock" [1] - The export journey of Chinese micro-short dramas is evolving from simple content output to an ecosystem co-construction model, presenting a historic opportunity to tell Chinese stories globally [2] Industry Evolution - The industry is experiencing a critical turning point, moving away from the outdated "translation + traffic" model due to rising customer acquisition costs, content homogenization, and cultural understanding gaps [3] - There is a consensus that relying solely on "hit shows" is unsustainable, necessitating a shift towards building an industry ecosystem, which is the backdrop for the rise of the "China Dock" concept [3] Collaborative Strategies - The key to constructing a solid ecosystem for micro-short drama exports lies in transitioning from "self-production and self-marketing" to "diverse co-construction" [3] - Actively collaborating with local production teams and international distribution platforms is essential for joint planning, production, and dissemination, allowing mature Chinese stories and business models to take root in foreign markets [3] Content Localization - Utilizing a "Chinese IP + localization" strategy is crucial, focusing on narratives with global resonance and enhancing relatability through local actors and settings [3] - Successful examples include the platform ReelShort, which employs local writers and actors in Southeast Asia to effectively integrate into target markets [3] Cultural Expression - Cultural expressions should focus on universally appealing symbols such as food, pets, and intangible cultural heritage, moving beyond clichéd themes to broader narratives of struggle and resistance [4] - These symbols facilitate genuine cross-cultural dialogue, as they are widely appreciated yet diverse in interpretation [4] Technological Empowerment - AI plays a significant role in enhancing production and distribution efficiency, impacting scriptwriting, virtual production, translation, and algorithmic recommendations [5] - Platforms like DramaBox utilize AI across various stages of production, improving localization and advertising effectiveness, thus significantly increasing output capacity [5] Industry Standards - The establishment of legal protections and industry consensus is critical to prevent superficial localization practices that harm the industry's reputation and long-term output of the "Chinese model" [5] - Collective initiatives are needed to clarify rules and protect copyrights, ensuring a stable and sustainable rise of the "China Dock" concept [5]