Core Viewpoint - The digital transformation of shopping malls has shifted from an option to a necessity in the digital economy era, with Shenzhen Lianzhong Interactive Technology Co., Ltd. providing a comprehensive solution for commercial real estate companies to build core competitiveness in the new business era [1][4]. Group 1: Digital Transformation Methodology - The core of the digital transformation methodology includes three dimensions: digital infrastructure reconstruction, operational model innovation, and ecological value reshaping [3][4]. - Digital infrastructure reconstruction involves deploying membership management tools and digital systems to achieve business process digitization [3]. - Operational model innovation focuses on data-driven closed-loop management of shopping mall operations [3]. - Ecological value reshaping aims to construct new commercial ecosystems and value networks through digital transformation [3]. Group 2: Comprehensive Service System - The digital transformation solution is a complete service system that includes diagnostic consulting, solution design, system implementation, and operational optimization [3][6]. - The solution emphasizes the integration of digital systems during the transformation of shopping malls to ensure effectiveness and sustainability [3][6]. - It supports high customization to provide the most suitable digital transformation path based on different project characteristics, customer demographics, and development stages [3][6]. Group 3: Understanding Business Essence - Successful digital transformation relies not only on technical capabilities but also on understanding the essence of business and accumulating operational experience [6]. - Shenzhen Lianzhong Interactive leverages extensive experience in digitalizing commercial complexes to offer transformation solutions that align with digital trends while adhering to business fundamentals [6]. Group 4: Custom Solutions and Tools - The company aims to become a new infrastructure for brand digital transformation by developing proprietary tools and solutions such as "Y·FUN 3.0" and "In·mall Smart Mall" [7]. - It provides customized digital transformation solutions that empower enterprises through brand content upgrades, IP image creation, marketing tool enhancements, and user data management [7]. - The goal is to achieve product digitization, service online integration, and resource sharing, constructing an ecological marketing closed loop [7].