Core Viewpoint - The article discusses the evolving relationship between smartphone manufacturers and panel suppliers, highlighting a shift from a traditional procurement model to a collaborative co-creation model, which enhances competitive advantages in the smartphone market [2][10]. Group 1: New Collaboration Paradigm - Smartphone manufacturers are no longer passive "purchasers" but are deeply involved in defining, developing, and producing display technologies, forming strategic partnerships with panel giants [2][5]. - This shift from "procurement" to "co-creation" is a natural outcome of the smartphone industry's transition from product-level competition to supply chain-level competition, accelerating technology iteration and reshaping the global display panel industry's power dynamics [2][10]. Group 2: Case Studies of Collaboration - OPPO has invested over 1 billion in establishing its own "display science production line" and has customized a dedicated production line with Tianma, allowing it to control the entire process from design to production [5][11]. - Xiaomi and TCL Huaxing have established an "Innovation Display Joint Laboratory," creating a complete closed loop from technology research to mass production, which enhances their collaborative growth [6][10]. - The relationship between Apple and Samsung is characterized by a unique "co-opetition," where Apple drives Samsung's technological innovation through stringent standards and large orders, influencing industry technology trends [7][10]. Group 3: Industry Impact and Market Dynamics - The deepening collaboration between smartphone manufacturers and panel suppliers is fundamentally reshaping the supply chain's power structure and the speed of technology iteration [9][10]. - The rise of Chinese panel manufacturers like BOE and TCL Huaxing is changing the competitive landscape, with predictions that their market share in the global smartphone panel market will exceed 70% by 2025 [10]. - The traditional linear supply chain is evolving into a networked "industry alliance," where smartphone manufacturers provide precise market demands and panel manufacturers contribute their expertise in materials and processes [10][11]. Group 4: Future Considerations - The deep customization and joint development require significant upfront investment, raising questions about whether these costs will be passed on to consumers, potentially increasing flagship smartphone prices [12]. - The trend towards exclusive custom screens may reduce their universality, leading to higher repair costs for consumers, prompting ongoing observation of whether the industry will continue down a path of deeper customization or establish new, higher industry standards [12].

Core Insights - OnePlus launched the OnePlus 13T, a small-screen performance flagship, which is expected to see a sales increase of over 50% year-on-year due to the inclusion of consumer electronics in national subsidy policies [1][5] - The OnePlus 13T features a 6.32-inch screen, Snapdragon 8 Gen 2 mobile platform, and a 6260mAh battery, targeting gamers who prefer small screens [1][4] - The company emphasizes market insights and user needs as the foundation for product development, with the OnePlus 13T filling a gap in the market for high-performance small-screen devices [1][2] Market Strategy - OnePlus is focusing on user insights and technological investment as key competitive advantages, with significant efforts in battery life, heat dissipation, and gaming ecosystem [2][3] - The company plans to adjust future product designs towards simplicity and refinement, maintaining confidence in upcoming products [2] - The introduction of AI features in smartphones is seen as a gradual process, with OnePlus aiming to integrate AI capabilities while ensuring user privacy [2][3] Sales Performance - OnePlus reported a strong sales performance in Q1 2025, with the OnePlus 13 showing a 40%-50% increase in lifecycle sales compared to the OnePlus 12, and the Ace 5 series exceeding 1.6 million units sold within 100 days [4][5] - The company anticipates continued growth in the gaming performance segment and expects overall sales to increase by over 50% compared to the previous year [5] - The impact of the US "reciprocal tariff" policy on OnePlus is currently negligible, with the company focusing on meeting user needs rather than external market pressures [5]