当全球智能手机行业从"增长叙事"转向"价值叙事"，头部厂商不再盲目追求规模扩张，从多品牌独立冲锋走向协同作战的深度整合期。 2023年11月，realme发文称，其全球销量突破2亿台——"从0到1亿台，realme用时3年，从1亿台到2亿台，仅用时2年"。2025年8月，realme宣布，其手机 全球销量正式突破3亿台。 2026年伊始，OPPO便在手机圈投下重磅消息。 1月7日，OPPO方面对外确认，realme将回归OPPO，成为旗下子品牌，目的是进一步协同作战、整合资源。OPPO方面还表示，未来，OPPO与realme、一 加将共同为全球用户提供更具创新力和差异化的产品，以及更便捷周到的服务。 同时，realme CEO李炳忠将领导整体子品牌业务，一加中国区总裁李杰职责不变，realme新品将如期发布，同时将全面接入OPPO售后服务体系。 从李炳忠的个人履历来看，其2000年便加入步步高（002251）集团，从工程师起步，一步步做到步步高视听电子有限公司总经理。2010年，随着传统 DVD市场萎缩，李炳忠加入OPPO，进入手机市场，并于2013年10月开始担任OPPO海外业务负责人，带领OPPO海外业务 ...

Core Viewpoint - OPPO announces the official upgrade of ColorOS 16 for several smartphone models starting November 10, showcasing advancements in system performance and efficiency [1] Group 1: Product Upgrades - The ColorOS 16 upgrade will be available for models including OnePlus Ace5 series, OPPO Find N3 series, OPPO Find X7 series, and OnePlus Ace3 series [1] - Previously, 11 models including OPPO Find N5 series, OPPO Find X8 series, and OnePlus 13 series have already begun the official version upgrade [1] Group 2: Technological Innovations - ColorOS 16 introduces the first seamless architecture in Android with features like "Aurora Engine," "Tide Engine," and cross-level fusion compilation technology "Star Compiler" [1] - The new "Tide Engine" includes industry-first chip-level dynamic frame tracking technology, enhancing power management [1] - System stability under heavy load scenarios has improved by 37%, while power consumption has decreased by 13%, supporting "6 years of smooth usage" [1]

Core Insights - OPPO has launched the deep execution feature for its AI assistant, Xiaobu, allowing users to generate professional reports through AI-driven planning and sourcing with a simple input [1][4] - This feature is the first of its kind in the mobile assistant industry, indicating a significant advancement in the intelligence of assistant products [1][4] Company Developments - The deep execution capability is built on the technology foundation of ColorOS 15 and the AndesGPT large model, positioning Xiaobu as a "deep research expert" in users' pockets [4] - The feature allows users to see the AI's task breakdown and research logic, enhancing transparency and reliability in the research process [4] - Users can generate reports in PDF and web formats, which can be downloaded to their devices [4] Industry Trends - The AI sector is experiencing disruptive innovations, with evolving user demands shifting from content generation and emotional companionship to task execution [4] - OPPO aims to lead the transition of smartphones from decision support to deep execution, enhancing user experience across productivity, health, and entertainment scenarios [4] - By being the first to implement deep execution capabilities, OPPO is expected to establish a technological advantage and continue to lead in smart terminal interaction paradigms [4]

Core Viewpoint - OPPO has launched its AI-powered assistant, Xiaobu, which features deep execution capabilities, allowing users to generate professional reports through simple text input [1] Group 1: Product Features - Xiaobu is the first mobile assistant in the industry to implement deep execution capabilities [1] - Users can experience AI-driven report generation for free by entering a sentence in the Xiaobu assistant dialogue box [1] Group 2: Device Compatibility - The deep execution feature is available on OPPO Find X8 series, OPPO Find N5 series, and OnePlus 13 series devices running ColorOS 15.0 and above [1]