当全球智能手机行业从"增长叙事"转向"价值叙事"，头部厂商不再盲目追求规模扩张，从多品牌独立冲锋走向协同作战的深度整合期。 2023年11月，realme发文称，其全球销量突破2亿台——"从0到1亿台，realme用时3年，从1亿台到2亿台，仅用时2年"。2025年8月，realme宣布，其手机 全球销量正式突破3亿台。 2026年伊始，OPPO便在手机圈投下重磅消息。 1月7日，OPPO方面对外确认，realme将回归OPPO，成为旗下子品牌，目的是进一步协同作战、整合资源。OPPO方面还表示，未来，OPPO与realme、一 加将共同为全球用户提供更具创新力和差异化的产品，以及更便捷周到的服务。 同时，realme CEO李炳忠将领导整体子品牌业务，一加中国区总裁李杰职责不变，realme新品将如期发布，同时将全面接入OPPO售后服务体系。 从李炳忠的个人履历来看，其2000年便加入步步高（002251）集团，从工程师起步，一步步做到步步高视听电子有限公司总经理。2010年，随着传统 DVD市场萎缩，李炳忠加入OPPO，进入手机市场，并于2013年10月开始担任OPPO海外业务负责人，带领OPPO海外业务 ...

Group 1 - The 2025 China International Digital Interactive Entertainment Expo (ChinaJoy) opened in Shanghai on August 1, showcasing OnePlus smartphones including OnePlus 13, OnePlus Ace 5, and OnePlus 13T [1] - OnePlus set up four gaming experience zones at the exhibition, featuring popular games such as Genshin Impact, Peacekeeper Elite, and Valorant Mobile for hands-on gameplay [1] - The exhibition highlighted OnePlus's self-developed gaming technology "Wind Chaser Game Kernel," which claims to enhance CPU performance and GPU rendering capabilities, supporting native 120 frames per second for multiple games [1] Group 2 - Qualcomm's General Manager of Mobile, Computing, and XR, Alex Katuzan, visited the OnePlus booth, indicating ongoing collaboration between OnePlus and Qualcomm in gaming technology [1] - The "Wind Chaser Game Kernel" is set for upgrades in frame rate stability, image quality, and energy efficiency in the second half of the year, with plans for application in future products [1] - OnePlus hosted four community tournaments daily on the main stage during the expo, inviting professional players and influencers for interactive sessions [1]