展区重点展示一加自研芯片级游戏技术"风驰游戏内核"。该技术宣称通过底层优化提升CPU性能与GPU 渲染能力，支持多款游戏实现原生120帧运行。现场设置"集章打卡"、"零帧起手沙包战"等互动环节， 吸引玩家体验帧率稳定性。 高通技术公司手机、计算和XR事业群总经理阿力克斯·卡图赞现身展台，与一加中国区总裁李杰共同参 观体验区，并为《无畏契约》水友赛揭幕。李杰表示，一加与高通将持续深化游戏技术合作。据 悉，"风驰游戏内核"将于下半年进行帧率稳定性、画质精细度及能效优化方面的升级，并计划应用于后 续新品。 凤凰网科技讯 8月1日，2025年中国国际数码互动娱乐展览会（ChinaJoy）在上海开幕。一加手机于骁 龙主题馆设立展台，展出包括一加13、一加Ace 5及一加13T在内的旗舰机型。现场搭建四大游戏主题体 验区，结合《原神》《和平精英》《无畏契约手游》三款热门游戏，提供实机试玩。 展会期间，一加主舞台每日举办四场水友赛，邀请职业选手及博主参与互动。 ...

Core Viewpoint - OnePlus is focusing on co-creation with young consumers, emphasizing the importance of performance and community engagement in its marketing strategy [2][4][19]. Group 1: Engagement with Young Consumers - OnePlus has recognized that young users prefer smartphones that can sustain long gaming sessions, leading to a shift in product development towards high-performance devices [2]. - The company has actively engaged with university students to understand their needs, launching initiatives like the "OnePlus Cup" esports competition to strengthen ties with this demographic [2][9]. - OnePlus has implemented a comprehensive incentive system for participants in its competitions, offering benefits such as internship opportunities and recognition within the gaming community [2][3]. Group 2: Community and Cultural Integration - OnePlus is adapting to the changing landscape of community engagement by shifting focus from online to offline activities, recognizing the resurgence of in-person interactions among young people [6][9]. - The brand has established a vibrant offline presence through events like "water friend competitions" in retail stores, fostering a sense of community among users [3][9]. - The company has built a strong online community since its inception, with over 14 million users globally, which has been instrumental in shaping its product development [7][9]. Group 3: Performance and Gaming Focus - OnePlus aims to be a leader in gaming performance, leveraging its partnership with OPPO to enhance its gaming technology and user experience [13][14]. - The company has developed proprietary gaming technologies, such as the "Wind Chaser Game Kernel," to achieve industry-leading performance metrics [14]. - OnePlus has formed strategic partnerships with major gaming studios to integrate its products into popular games, enhancing brand visibility and user engagement [17][18]. Group 4: Future Aspirations - OnePlus plans to continue expanding its esports initiatives, with the "OnePlus Cup" becoming a long-term brand event aimed at solidifying its presence in the gaming community [18]. - The company is committed to optimizing its products based on user feedback and gaming performance standards, targeting a seamless gaming experience with zero frame drops and connectivity issues [18][19].

Core Viewpoint - OnePlus aims to establish a competitive edge in the gaming smartphone market by leveraging community engagement and high-performance technology to become an industry leader [1][5]. Group 1: Product Performance and Sales - As of May, OnePlus Ace series has sold over 15 million units, with the Ace 5 series achieving significant sales milestones shortly after launch [2]. - The OnePlus 13T flagship achieved sales of over 200 million yuan within 10 minutes of its release, indicating strong market demand [2]. - The Ace 5 series has seen an activation of over 1.6 million units within 100 days of launch, marking it as a best-selling product for the brand [2][6]. Group 2: Technological Innovations - OnePlus has partnered with MediaTek to develop a comprehensive gaming hardware solution, featuring the "Gaming Triple Chip" setup, which includes the Dimensity 9400 series chip [2][3]. - The Ace 5 Supreme Edition boasts a 35% increase in single-core performance and a 41% improvement in graphics processing capabilities compared to its predecessor [3]. - The Dimensity 9400+ chip utilizes advanced 3nm technology, resulting in a 40% reduction in power consumption while enhancing performance [3]. Group 3: Marketing and Community Engagement - OnePlus has engaged with the gaming community by partnering with esports clubs and games like "Peacekeeper Elite" and "Valorant Mobile," positioning its devices as official competition equipment [5]. - The company is actively targeting younger demographics through various offline gaming events and collaborations with popular games, enhancing brand visibility and user interaction [5][6]. - OnePlus has adopted a dual strategy of high-end flagship and mid-range performance devices to cater to different market segments, with significant sales growth in both categories [7]. Group 4: Market Position and Future Strategies - OnePlus has seen rapid growth in the market, particularly after the introduction of national subsidies, but recognizes the need for new marketing strategies as these subsidies diminish [7][8]. - The brand's focus on emotional and user value rather than just price competition is a strategic shift to maintain its market position [6][8]. - OnePlus is integrating its after-sales service with OPPO's system to enhance customer experience and support [7].