Group 1 - The core viewpoint of the articles highlights the rising popularity of cultural and creative products themed around the Year of the Horse in China, showcasing unique designs that resonate with consumers' emotional needs [1][3][4] - The "Crying Horse" toy became a viral sensation due to a manufacturing error that gave it a sad expression, leading to a 300% increase in orders within three days, illustrating the appeal of imperfection in consumer products [1][3] - The "Green Horse" series from the Gansu Provincial Museum has maintained its popularity due to its endearing design, which emphasizes emotional connection over perfection, aligning with the trend of "emotional value consumption" [1][3] Group 2 - The 2026 "Qiji" cultural exhibition in Hangzhou features over 285 horse-themed creative products from more than 40 cultural institutions and designers, reflecting the growing interest in culturally significant merchandise [3] - Experts suggest that the success of these products indicates a shift in consumer behavior towards valuing emotional resonance and authenticity, with "emotional value consumption" emerging as a key trend in cultural industries [3][4] - Recommendations for cultural product developers include transforming abstract emotions into tangible visual symbols and allowing consumer participation in product creation to enhance emotional engagement [4]