Core Insights - The agricultural sector in China is undergoing a structural transformation driven by technology rather than traditional resource advantages, with "smart agriculture" as the central theme [1][8] - The company, New Creator Agricultural Ecology Co., Ltd., aims to implement intelligent decision-making, green development, and data value enhancement in agriculture [1] Group 1: Smart Agriculture Concept - Traditional agricultural practices rely heavily on experience and habit, leading to inefficiencies and risks, while smart agriculture is characterized by data-driven, system-responsive, and collaborative approaches [3] - New Creator is reconstructing agricultural infrastructure by developing a platform centered around data, utilizing IoT as the nervous system and AI models as the brain [3] - Each piece of land is assigned a "digital ID," and all agricultural operations are recorded, allowing for clear visibility of inputs and outputs [3] Group 2: Value Creation and Sustainability - The company has established a "smart agriculture value closed loop," which includes mechanisms for data assetization, digital credit and financial empowerment, and a traceable consumption trust system [3] - The "Ecological Coin" system allows farmers to earn points through compliant practices, which can be exchanged for subsidies, services, or used as credit for loans, enhancing the sustainability and attractiveness of agriculture [4] Group 3: Governance and Transparency - In pilot regions, New Creator has collaborated with village collectives to create "agricultural data sharing systems" and "collective asset visualization platforms," improving governance transparency and asset management capabilities [6] - The agricultural big data provided by the platform serves as a basis for government subsidy policies and agricultural project assessments [6] Group 4: Consumer Engagement and Branding - The "one product, one code" traceability system allows consumers to access detailed information about agricultural products, fostering trust and enabling a shift towards premium, branded, and customized agricultural products [6] Group 5: Integration and Expansion - New Creator is integrating "smart agriculture" with cultural tourism and education, creating new experiences that bridge the gap between agriculture and urban consumers [7] - The company is standardizing its smart agriculture model for regional replication and has established partnerships with various local governments and agricultural enterprises [7] - Internationally, New Creator is promoting Chinese digital agriculture technology and ecological practices in RCEP countries, exploring reverse customization mechanisms to enhance local planting efficiency [7] Group 6: Strategic Importance - Smart agriculture is not merely an isolated industry but a comprehensive system that integrates technological innovation, industrial collaboration, social governance, ecological protection, and consumer culture [8] - The approach taken by New Creator represents a deep integration of technological rationality with land sentiment, redefining the boundaries and possibilities of agriculture [8]