由于初雪恰巧赶在工作日的最后一天，本周末，北京市民赏冰玩雪的氛围瞬间引燃至高点。同程旅行平 台上，"北京故宫博物院"和"北京环球度假区"两大顶流景区搜索热度飙升。其中，"故宫"关键词搜索量 环比前两日激增90%、"北京环球度假区"关键词搜索量环比前两日涨超40%。 不过，因故宫博物院和环球度假区过于火爆，抢不到票的用户将目光转向同样适合赏雪景的景区，由此 带动一众历史古建筑以及公园景区的游览热度上涨。同程旅行数据显示，颐和园、圆明园、天坛公园、 雍和宫、景山公园、北海公园、八达岭长城等景区进入热门景区排行榜TOP10。 "全北京都在坐等的2025初雪如约而至"，据北京市气象局消息，12月12日凌晨，北京市延庆、门头沟、 房山开始降雪。目前降雪系统自西向东移动，市大部分地区有中雪，房山、门头沟、昌平、延庆、怀 柔、密云的部分地区可达大雪、局地暴雪。 同程旅行数据显示，北京环球度假区本周六、周日门票预订热度攀升，环比上周也有超80%的增长。与 此同时，本周末北京环球度假区周边酒店预订热度上涨迅速，预订客群多以家庭亲子、年轻用户为主， 有些用户已经错峰办理入住。 截至目前，12月13日(周六)和12月14日(周日) ...

Summary of Changbai Mountain Company Conference Call Industry and Company Overview - The conference call discusses Changbai Mountain Company, which operates a scenic area in China, focusing on tourism and hospitality services. Key Points and Arguments 1. **Financial Performance**: In the first half of 2025, the company's net profit and net profit excluding non-recurring items decreased by 23.08 million yuan and 29.31 million yuan respectively, primarily due to extreme weather conditions and an earlier Spring Festival affecting peak visitor flow [2][3] 2. **Impact of Weather**: Extreme weather, including heavy snow, led to a significant increase in the number of days the scenic area was closed, with the North Scenic Area closed 188% more days compared to the previous year [3] 3. **Visitor Growth**: In July 2025, visitor numbers increased by 38% year-on-year, reaching a record high of 210,200 visitors, attributed to adjustments in daily visitor capacity and infrastructure improvements [2][6] 4. **High-Speed Rail Development**: The expected opening of the Shenbai High-Speed Rail by the end of September 2025 is anticipated to significantly reduce travel time from Beijing and Shenyang, potentially boosting visitor numbers and supporting the goal of 4 million visitors for the year [7][8] 5. **Cost Increases**: Human resource costs rose due to a company-wide salary adjustment and an increase in social security contributions based on the previous year's average wage [5] 6. **Winter Season Plans**: The company plans to enhance winter offerings, including new operational points and activities such as snowmobiles and hot springs, to attract more visitors during the winter season [10][12] 7. **Government Support**: Local government support for the tourism industry has increased, with investments and planning aimed at promoting ice and snow tourism as a key economic driver [13] 8. **Future Growth Drivers**: The company identifies key growth drivers as overall visitor growth, transportation improvements, and hotel business expansion, with a focus on balancing summer and winter peak seasons [14] 9. **New Business Development**: The company is exploring new business opportunities in addition to traditional transportation and hotel services, although no major new revenue streams have been identified yet [15][16] Additional Important Information - **Visitor Demographics**: The proportion of group tourists increased slightly during the summer of 2025, with one-day tour products gaining popularity [9] - **Infrastructure Improvements**: Ongoing enhancements to infrastructure and service quality are aimed at improving visitor experience and operational efficiency [12][17]