Core Insights - Bawang Chaji celebrates its two-year anniversary in Beijing with an art exhibition titled "CHA・Color" held in Sanlitun [1] - The brand has been actively expanding in the Beijing market, launching various themed stores, including the first campus store at Tsinghua University and unique concept stores like "Book Fragrance Tea Rhythm" and music-themed stores [1] Group 1 - Bawang Chaji opened its first store in Beijing at Chaoyang He Sheng Hui in August 2023 [1] - The company has introduced different themed stores in Beijing over the past two years, enhancing its market presence [1] - The brand's anniversary event includes collaborations with ceramic artist Ran Xiangfei to launch a co-branded gift box [3] Group 2 - Bawang Chaji is hosting offline activities titled "Seeking Fragrance, Tasting Tea in the East" at various themed stores in Wangfujing Joy, Beiluoguxiang, Sanlitun, Longfu Temple, and Chaoyang He Sheng Hui [3] - The company has set up "CHAGEE Blackboard" displays in 110 stores, allowing consumers to learn about the brand's development, employee stories, and experiences with tea enthusiasts while enjoying their tea [3]

Core Viewpoint - The company Bawang Chaji is celebrating its two-year anniversary in Beijing with an art exhibition that connects Chinese tea culture to the city's memories, showcasing its growth and community engagement [1] Company Activities - Bawang Chaji launched the "CHA・Color" art exhibition in Sanlitun, focusing on the theme of "red and blue" to represent the evolution of tea-making traditions [1] - The company collaborated with ceramic artist Ran Xiangfei to create a special gift box titled "One Life, One Thing" [1] - A series of offline activities named "Seek Fragrance, Collect Five Colors, Taste Tea of the East" were initiated across various themed stores in Wangfujing, Beiluoguxiang, Sanlitun, Longfu Temple, and Chaoyang He Shenghui [1] Store Expansion - Bawang Chaji has opened various themed stores in Beijing, including the first campus store at Tsinghua University, featuring unique themes such as "Book Fragrance and Tea Rhythm" and music-themed stores [1] - The company has displayed "CHAGEE Blackboard News" in 110 stores, allowing consumers to learn about the brand's development, employee highlights, and stories from tea enthusiasts [1]