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一票游多日
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创新文旅体验破解审美疲劳
Jing Ji Ri Bao· 2025-07-20 22:04
Core Insights - The tourism market is experiencing a surge in popularity during the summer, but many destinations and companies are struggling with product innovation and excessive commercialization, leading to homogenization and hindering healthy industry development [1] - The tourism industry is a key driver of consumption, and enhancing local tourism markets is essential for sustained consumer growth, focusing on accurately meeting diverse tourist needs [1] - There is a pressing need for the tourism industry to accelerate innovation, offering personalized products and creating a new market structure that blends traditional and modern elements [2] Group 1 - The tourism industry faces challenges such as lack of innovation and excessive commercialization, resulting in a homogenized market that restricts high-quality development [1] - Successful examples like Guilin demonstrate the importance of integrating culture and technology to enhance tourist experiences and promote diverse tourism activities [1] - The introduction of innovative ticketing options, such as "one ticket for multiple days," enhances visitor flexibility and encourages secondary consumption in surrounding areas [2] Group 2 - There is a need for continuous investment in infrastructure and service quality to address tourists' pain points, including transportation, dining, and accommodation [2] - The tourism sector should leverage local natural and cultural resources to create internationally recognizable tourism brands while ensuring protection and sustainable development [3]
当多日游只需一张票
Jing Ji Ri Bao· 2025-05-10 22:18
Group 1 - The core idea of the article is the introduction of a "multi-day ticket" system in popular tourist attractions, which enhances visitor experience and stimulates the local economy by encouraging longer stays and deeper engagement with the attractions [1][2] - The "multi-day ticket" system allows tourists to explore attractions at a more leisurely pace, moving from a superficial experience to a more immersive one, thereby increasing the overall value of the tourism experience [1][2] - This new approach not only benefits the attractions but also positively impacts surrounding businesses, as extended visitor stays lead to increased spending on accommodation, food, and local products, showcasing the concept of positive externalities in the tourism industry [1][2] Group 2 - The marginal cost of accommodating additional visitors for an extended period is minimal for attractions, making the "multi-day ticket" economically advantageous by extending the tourism consumption chain and generating higher long-term economic benefits [2] - Historical examples, such as the free admission policy at Hangzhou West Lake and Guilin Elephant Trunk Hill, illustrate the successful transition away from a ticket-dependent economy towards a more integrated tourism industry, proving that activating the entire tourism value chain is highly beneficial [2] - The concept of "ticket root economy" is emerging, where consumers can enjoy discounts and rewards based on their travel and cultural activity tickets, further extending the consumption chain and stimulating additional spending [2]