顺应新模式新业态发展要求，加快建立完善新型市场监管机制。创新开展"信用+文旅"建设，健全完善 文旅市场信用评价、权益保护等制度，依法对符合条件的失信主体"应认定尽认定"，增强信用监管震慑 力。综合运用行政约谈、行政指导、游客满意度调查等手段，加强对旅行社经营和导游执业行为的事中 监管力度。针对演艺经济、剧本娱乐、文创游戏等新模式、新产品、新业态，推行包容审慎监管，重在 加强服务引导。 今年以来，文化和旅游部多次组织暗访工作，对以前发生问题的一些景点、项目、场所，以及接到的一 些举报投诉线索进行了暗访。结果显示，市场秩序不够规范、安全生产存在风险隐患等情况仍然存在。 有的是设施设备方面的风险，如设备损坏或者配备不足；有的是管理风险，如旅行社、导游未按合同约 定提供旅游服务等问题突出。 具有"一业兴、百业旺"特征的旅游业，正成为新兴的战略性支柱产业。随着游客数量的增加，游客的需 求也更趋多样性和个性化，高风险项目的增加和游客选择场景的多元化，为安全管理带来了新的挑战。 旅游经济打的是"市场牌"、吃的是"口碑饭"，要实现旅游业的高质量发展，必须强化旅游安全、规范旅 游市场秩序。 持续推进市场治理，全面优化营商环境。 ...

优惠房价、延时退房、特殊关怀…… 海南以温情举措为游客遮挡旅途风雨 针对老人、儿童、病患等特殊群体，海南提供"一对一"关怀。海口、琼海、五指山、屯昌等地旅文 部门，指导酒店优先保障特殊群体住房需求，重点照顾老人、儿童等特殊群体，部分酒店在客房备好防 滑垫、手电筒等应急物品，必要时可为游客联系相关医疗机构提供帮助。 省旅文厅相关负责人表示，全省旅游系统将继续以保障游客安全为第一任务，将攻坚行动的任务要 求转化为台风防御中的具体行动，让每一位游客乘兴而来、满意而归。 10月4日，台风"麦德姆"来临前夕，海南省旅游饭店业协会、海南省旅游民宿协会同步发布倡议， 倡导各大酒店及民宿主动回应游客的退订、改订需求，为游客灵活办理相关手续、提升处理效率，助力 游客根据天气情况调整行程；同时建议各经营主体同步配套做好暖心服务，让游客在特殊时期更加安 心。 为解决游客实际需求，全省各地推出多项暖心举措。海口市有131家酒店组成"住宿保障矩阵"，提 供24小时服务、优惠房价，并承诺在台风影响期间客房不涨价。截至10月5日19时，海口市各宾馆酒店 已服务保障过夜游客6.98万人次。儋州市80余家酒店宾馆积极响应，推出延迟退房、续房优 ...

服务优化、市场整治、交通升级…… 海南升级"宠客"模式守护假期旅途 交通是旅游的"先行官"，国庆节来临前，海口多个港口新增了客滚和货滚航线，秀英港16号泊位完 成了改造，新海港区开展航道渔网清障、航标布设工作，两大轮渡码头实现了进出港双向通航。新海港 和南港二线口岸运货集中查验场投入试运行，为双节车流"减负"。 在"引流疏堵"的同时，海南还聚焦游客地面出行需求，在租车服务与公路配套上再添便民举措。 "今年'双节'假期，我们还在东部旅游热点县市增加租车供给，引入大型租车平台设点，提供异地 还车服务。"省交通运输厅运输与物流管理处副处长王彬介绍，目前"两环"旅游公路正加快增设观景 台、充电站等设施，客运市场秩序整治也已启动，全力保障游客行得顺、游得畅。 海南日报讯(海南日报全媒体记者 刘晓惠)"在机场寄递了行李箱，轻装玩三亚，太方便了!"近日， 来自湖北的游客胡女士在三亚凤凰国际机场"轻松游"行李托管点寄递行李，连连称赞这项服务。这条便 利的行李寄递绿色通道，串联在三亚的机场、火车站与各大酒店之间，为游客"解放"了双手，截至目前 已累计收单超17万件。 随着国庆中秋假期的到来，海南旅游服务质量提升年百日攻坚行动的 ...

Core Viewpoint - Hainan Province is implementing a "100-day action" to enhance tourism service quality through 37 targeted measures aimed at addressing pain points in the tourism sector [1][3]. Group 1: Service Quality Improvements - The "100-day action" has introduced smart services, such as the "Cool Travel Hainan" app, which has registered 680,400 users and received over 8.27 million page views, providing tourists with easy access to information [1]. - A luggage delivery service at Sanya Phoenix Airport has processed 173,400 items, significantly improving convenience for tourists [1]. - The introduction of electronic QR codes for diving instructors allows tourists to access their qualifications and service ratings, enhancing transparency and trust [2]. Group 2: Industry Collaboration and Standards - The "Tourism Service Quality Improvement Year" has laid a solid foundation for the "100-day action," with various stakeholders collaborating to enhance service standards and consumer trust [3]. - The establishment of the Hainan Tourism Industry Self-Discipline Alliance aims to address specific pain points across different sectors, including travel agencies, accommodations, and dining [3]. - Key departments are actively involved in maintaining market order and consumer protection through initiatives like the "Guarding Market Order" and "Guarding Consumption" campaigns [3]. Group 3: Targeted Measures and Implementation - The 37 targeted measures focus on standardizing tourism services, including the promotion of 100 "chief quality officers" and the establishment of a case library for exemplary service practices [4]. - A credit supervision model based on the "Three Ones" system aims to ensure over 260,000 businesses are registered on the "Hainan Safe Travel" platform [5]. - The initiative includes enhancing international service capabilities by providing multilingual signage and translation services in key tourist areas [5].

在旅游服务标准化方面，海南将制定并推广一批旅游服务标准，同时评选100名旅游企业"首席质量官"和"标杆服务员"，树立行业服务典范。此外，将建立 涉旅企业优质服务案例库，遴选发布30个典型案例供全行业学习，并对贯标执行不到位的涉旅企业采取降级、摘星、摘牌等管理措施。 诚信体系建设是此次行动的重点之一。海南将持续依托"放心消费在海南""海南放心游"平台，推动涉旅企业落实"一户一码、一秤一员、一业一标"的云监管 及"红黄牌"信用监管模式，力争平台商家入驻数量超过26万家，进一步保障游客消费权益。 【环球网财经综合报道】9月15日，海南省旅游服务质量提升年百日攻坚行动计划新闻发布会在海口市召开。为全面提升旅游服务质量，回应游客关切，海 南省决定自9月8日至12月18日开展旅游服务质量提升年百日攻坚行动，围绕十大行动方向，细化多项重点攻坚任务，通过多措并举推动旅游服务全面升级。 智慧化服务水平提升同样备受关注。海南将升级省旅游电子行程监管服务平台，推动三亚游艇旅游综合服务平台、万宁海陆空公共安全服务平台升级为省级 平台，引入第三方评估机制，建立覆盖区域、业态和从业人员的旅游服务质量监测评价体系，以数据驱动服务优化。 此 ...

Core Points - Hainan is launching a "Tourism Service Quality Improvement Year" initiative from September 8 to December 18, focusing on 37 key tasks to enhance the tourism service quality and create a better market environment [1][2] - The initiative aims to address existing challenges in service quality and has already seen collaborative efforts from provincial departments, local governments, industry associations, and tourism enterprises [1][2] Group 1: Service Quality Standards - Hainan will develop and promote a set of tourism service standards, introduce 100 "Chief Quality Officers" and "Benchmark Service Staff" in tourism enterprises, and create a case library of exemplary service practices [1][2] - Measures will be taken against tourism enterprises that fail to comply with established standards, including downgrading and revocation of ratings [1] Group 2: Integrity and Consumer Protection - The province will enhance its integrity system by utilizing platforms like "Safe Consumption in Hainan" and "Hainan Safe Travel," aiming for over 260,000 businesses to join the "Hainan Safe Travel" platform [2] - A mechanism for accountability and evaluation of local government performance will be established, along with improvements to the comprehensive regulatory platform [2] Group 3: International Service Capability - Hainan plans to set up multilingual signage in key tourist areas and provide translation equipment to assist foreign visitors [2] - The province will implement a complaint resolution mechanism to protect tourists' rights effectively [2] Group 4: Workforce Training and Development - Training programs will be enhanced for various tourism-related personnel, and a "Most Beautiful Tourism Worker" initiative will be launched [3] - The establishment of a "Hainan Tourism Industry Self-Discipline Alliance" will support the quality improvement campaign [3] Group 5: Smart Tourism Services - Upgrades to the provincial tourism electronic itinerary monitoring service platform will be made, along with the introduction of third-party evaluation mechanisms for service quality [3] - Efforts will be made to modernize tourist facilities and promote the development of senior-friendly hotels and tourism products [3] Group 6: Regulatory Measures - Hainan will continue to combat illegal activities in the tourism sector, including price regulation during peak seasons and special operations against forced shopping [4] - Safety management measures will be implemented, including emergency stations and fire safety facilities in tourist areas [4]

Core Viewpoint - The Hainan Provincial Transportation Department is implementing multiple measures to enhance the quality of "on-road" tourism services, focusing on improving ferry services, upgrading the "Two Rings" highway facilities, and strengthening public transportation capacity during peak tourist seasons [2] Group 1: Enhancing Ferry Services - The department is addressing bottlenecks in the Qiongzhou Strait ferry services by implementing a reservation system, expanding hardware capacity, optimizing organization, and providing warm services [2] - Key improvements include the renovation of the 16th berth at Xiuying Port, with the 11th berth expected to be operational before the 2026 Spring Festival, and the addition of new passenger and cargo routes [5] Group 2: Upgrading "Two Rings" Highway Facilities - The Ring Island Tourism Highway has completed 50 viewing platforms, 45 parking areas, 15 charging stations, and 33 public toilets, with plans for further enhancements on the Ring Tropical Rainforest National Park Tourism Highway [3][6] - The ongoing upgrades aim to improve the visitor reception capacity along these tourist routes [3] Group 3: Strengthening Public Transportation Capacity - The department is increasing rental car availability in tourist hotspots like Sanya, Qionghai, and Wanning, and has introduced major rental platforms at airports and high-speed rail stations [4][8] - Customized bus routes are being launched to connect key attractions and hotels, with dynamic adjustments to service frequency based on tourist demand [4]

海南旅游服务攻坚升级 让优质体验"看得见、摸得着" 中新网海口9月15日(张茜翼 黄方舟)记者15日从海南旅游服务质量提升年百日攻坚行动计划新闻发布会 了解到，海南于9月8日至12月18日组织开展海南旅游服务质量提升年百日攻坚行动，围绕十大行动、37 项重点攻坚任务，持续提升旅游服务质量。 海南省旅游和文化广电体育厅厅长陈铁军在发布会上表示，自今年3月海南启动"旅游服务质量提升 年"工作以来，海南在旅游服务标准化、诚信体系建设等方面取得明显成效，例如制定《康养旅居服务 规范》地方标准，成功创建5家4A级景区、4家3A级景区，支持海口高兴里潮酷文化街区、三亚大东海 国际滨海休闲街区成功评定国家级旅游休闲街区，实现"海南放心游""放心消费在海南""三亚一户一 码"三码合一。 "在取得成效的同时，旅游服务质量提升仍面临部分难点、堵点问题，有待进一步解决。"陈铁军说，海 南省旅游和文化广电体育厅在全面梳理"旅游服务质量提升年"工作任务的基础上，提炼出重点推进的37 项攻坚任务。 旅游服务标准化攻坚方面，海南将制定并推广一批旅游服务标准，同步推出100名旅游企业"首席质量 官""标杆服务员"；对贯标执行不到位的涉旅企业 ...

Core Insights - The tourism market is experiencing a surge in popularity during the summer, but many destinations and companies are struggling with product innovation and excessive commercialization, leading to homogenization and hindering healthy industry development [1] - The tourism industry is a key driver of consumption, and enhancing local tourism markets is essential for sustained consumer growth, focusing on accurately meeting diverse tourist needs [1] - There is a pressing need for the tourism industry to accelerate innovation, offering personalized products and creating a new market structure that blends traditional and modern elements [2] Group 1 - The tourism industry faces challenges such as lack of innovation and excessive commercialization, resulting in a homogenized market that restricts high-quality development [1] - Successful examples like Guilin demonstrate the importance of integrating culture and technology to enhance tourist experiences and promote diverse tourism activities [1] - The introduction of innovative ticketing options, such as "one ticket for multiple days," enhances visitor flexibility and encourages secondary consumption in surrounding areas [2] Group 2 - There is a need for continuous investment in infrastructure and service quality to address tourists' pain points, including transportation, dining, and accommodation [2] - The tourism sector should leverage local natural and cultural resources to create internationally recognizable tourism brands while ensuring protection and sustainable development [3]