Group 1 - The wedding market is experiencing a peak season during the "May Day" holiday, with increasing personalization in wedding content and forms [1] - Outdoor small weddings are gaining popularity, characterized by exquisite decoration and interactive elements during the ceremony [3][5] - The average expenditure for a wedding during this peak period is around 75,000 yuan, with bookings already made for 2026 [7] Group 2 - One-stop wedding services, which include planning, venue, catering, and photography, are also favored by couples, with costs for elaborate setups reaching around 1 million yuan [9] - The trend of destination weddings, where couples can travel and marry simultaneously, is becoming increasingly popular [11] - The wedding market in the Yangtze River Delta region shows a preference for themed weddings and comprehensive service offerings, with an expected market size of 2.3 trillion yuan by 2025 [13]