Core Viewpoint - The integration of marriage registration and wedding services with cultural tourism in Rizhao is driving high-quality economic development in the region [2][3]. Group 1: Marriage Registration and Services - Rizhao's marriage registration office is strategically located near the sea, enhancing the experience for couples [2]. - The marriage registration process is efficient, taking less than two hours for couples to receive their marriage certificates [3]. - A wedding industry park covering 280,000 square meters offers a one-stop solution for wedding-related services, including photography and event planning [3]. Group 2: Tourism and Cultural Integration - Rizhao leverages its natural resources, such as beaches and forests, to create new tourism products like "destination weddings" and "tourism + wedding photography" [3]. - The city has developed various romantic tourism scenes, such as "Falling in Love with the Sunny Coast" and "Embracing the Green Mountains," to attract couples [3]. - Each year, approximately 60,000 couples choose to have their wedding photos taken in Rizhao, contributing to local tourism [4]. Group 3: Economic Impact - The average destination wedding in Rizhao generates additional spending of over 8,000 yuan per couple, with each couple bringing about 10 friends and family members [5]. - The local economy benefits significantly from the influx of tourists, with over 200,000 visitors coming to Rizhao for wedding photography [4][5]. Group 4: Cultural Heritage and Unique Offerings - The ancient city of Ju County is promoting its unique cultural heritage through wedding services, creating a brand around traditional Chinese romance [6]. - The "Yin Yuan Building" in Ju County serves as a key project, integrating various wedding-related services and cultural experiences [6]. - Ju County aims to create a comprehensive service model for weddings, encompassing registration, photography, and celebrations, all within the historical context of the ancient city [6].

Group 1 - The wedding market is experiencing a peak season during the "May Day" holiday, with increasing personalization in wedding content and forms [1] - Outdoor small weddings are gaining popularity, characterized by exquisite decoration and interactive elements during the ceremony [3][5] - The average expenditure for a wedding during this peak period is around 75,000 yuan, with bookings already made for 2026 [7] Group 2 - One-stop wedding services, which include planning, venue, catering, and photography, are also favored by couples, with costs for elaborate setups reaching around 1 million yuan [9] - The trend of destination weddings, where couples can travel and marry simultaneously, is becoming increasingly popular [11] - The wedding market in the Yangtze River Delta region shows a preference for themed weddings and comprehensive service offerings, with an expected market size of 2.3 trillion yuan by 2025 [13]