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“婚庆+旅游”开启甜蜜之旅(文旅新象)
Core Insights - The trend of combining weddings with travel experiences is gaining popularity among young couples, driven by personalized demands for marriage ceremonies and the overlap of peak wedding seasons with travel seasons [2][3][4] Group 1: Wedding and Travel Integration - Young couples are increasingly opting for "wedding + travel" experiences, such as outdoor weddings in scenic locations, which enhances their overall experience [2][5] - The implementation of the "nationally unified marriage registration" policy has facilitated spontaneous "certificate trips," allowing couples to combine travel with marriage registration [3][4] - Various regions are creatively offering services like "marriage registration in scenic spots," which attracts couples and boosts local tourism [3][4] Group 2: Market Growth and Demand - The demand for wedding photography and travel has surged, with 2023 seeing over 22 million trips for travel photography, generating a market size of 39.53 billion yuan, with wedding and honeymoon photography accounting for over half of this market [4][5] - Popular destinations for wedding photography include Yunnan, Xinjiang, Hainan, and Sichuan, which are leveraging their unique natural landscapes to attract couples [4][5] Group 3: Destination Weddings - Destination weddings, where couples select travel locations first and then hire wedding planners, are becoming increasingly popular, particularly in outdoor settings like mountains and beaches [5][6] - Many couples view attending destination weddings as an opportunity for travel, enhancing their overall experience while celebrating their friends' significant moments [5][6] Group 4: Honeymoon Trends - The concept of "themed honeymoons" is gaining traction, with couples utilizing extended marriage leave to explore various travel experiences, from relaxation to adventure [6] - Popular honeymoon destinations include classic routes in Europe and emerging niche experiences in Africa and Latin America, reflecting a growing interest in diverse travel options [6] Group 5: Industry Implications - The integration of wedding and tourism sectors presents significant opportunities for local economies, with many regions aiming to develop wedding tourism as a new economic driver [5][6] - Enhancing service quality and creating distinctive cultural symbols are essential for regions to capitalize on the "wedding + tourism" trend [6]
从“全国通办”到“云端登记”,青岛劲推“甜蜜经济”
Qi Lu Wan Bao Wang· 2025-05-20 14:54
在369米高空领证是种怎样的体验?5月20日,在这个充满爱意的日子里,青岛市热闹非凡——"海誓山 盟 浪漫青岛"甜蜜计划发布暨云上海天婚姻登记点启动仪式盛大举行。这一仪式不仅是一场简单的活 动,更是青岛这座以碧海蓝天闻名的海滨城市,向全国新人发出的甜蜜邀约。据了解,在"全国通办"服 务下,5月10日至20日,全市共办理婚姻登记3713对,其中外地户籍新人677对,占比18%,较2024年增 长375对。青岛,正成为越来越多的新人结婚登记的首选之地。 为何钟情青岛? 全国新人的浪漫之选 青岛,这座美丽的海滨城市,拥有着得天独厚的自然景观。新人们可以携手漫步在海边,感受着海风的 轻抚,倾听着海浪的低语,让大海见证他们爱情的誓言。除了自然景观,青岛还拥有丰富的人文历史。 八大关则是青岛人文景观的代表,风格各异的建筑错落有致,仿佛置身于欧洲的小镇,新人在这里拍摄 婚纱照,每一张照片都充满了艺术感和浪漫气息。 青岛的自然与人文景观,也成为许多新人选择在这里登记领证的重要原因。来自北京的李先生和张女士 表示,两人一直梦想着有一场浪漫的海边婚礼。"青岛的大海和美丽的建筑满足了我们对婚礼的所有幻 想。"张女士这样说。 5月2 ...
仪式不到20分钟!多种新样态婚礼涌现,户外小型婚礼受欢迎→
Sou Hu Cai Jing· 2025-05-05 06:22
(央视财经《经济信息联播》)"五一"假期,婚庆市场又迎来了传统高峰季。如今婚礼的内容、形式越来越个性化,涌现出了多种婚礼新样态。 在上海长宁区的一家花园餐厅,一场小型户外草坪婚礼即将开始。记者观察到,这场婚礼规模不大,但在造景布置上却很精致,随处可见搭配好的小巧花 团,加上甜品、饮品的陈列,让宾客感到惬意温馨。而在整场不到20分钟的婚礼仪式上,新郎新娘大部分时间都在与台下互动游戏,节奏轻快,氛围活泼。 场地负责人告诉记者,近来户外小型婚礼越来越受到欢迎,不少新人还会选择有历史文化故事的小院,不仅可以个性化布置,私密性也更强。 上海市长宁区某花园餐厅负责人 欧阳志红:5月1日至5日,中午、晚上都有预订。消费一般在一场75000元左右,目前已经有新人预订2026年5月份和10月份 的假期了。 除此之外,包含策划、场地、餐饮、拍摄等多种服务于一体的"一站式"婚礼同样受到新人们的欢迎。在浙江慈溪的一家一站式婚礼酒店的新中式礼厅里,云 霞天宫般的布景配合水雾与灯光,身着华服的新人在司仪的吟诵中相遇,在亲朋好友的祝福中完成仪式。场地负责人介绍,像这样的布景搭建成本在百万元 左右,目前有新中式、海洋、水晶、中世纪等多种风格 ...
“五一”假期婚庆市场热 “甜蜜经济”升温带动婚庆用品热销
Yang Shi Wang· 2025-05-05 05:14
央视网消息:"五一"假期,婚庆市场又迎来了传统高峰季。如今婚礼的内容、形式越来越个性化,涌现出了多种婚礼新样态。 与传统婚庆服务不同,"婚礼管家"以全流程精细化为宗旨,为新人们提供从筹备到落地的一站式服务。他们往往需要提前数月介入新人婚礼计划,严 格筛选供应商、反复打磨仪式的方案和细节。而在江苏淮安,"婚礼管家"朱琳,同样正忙着给新人进行婚礼前的彩排。她告诉记者,许多新人对当地的礼 节流程不够熟悉,迫切需要专业人士来规划。 在上海长宁区的一家花园餐厅,一场小型户外草坪婚礼即将开始。记者观察到,这场婚礼规模不大,但在造景布置上却很精致,随处可见搭配好的小 巧花团,加上甜品、饮品的陈列,让宾客感到惬意温馨。而在整场不到20分钟的婚礼仪式上,新郎新娘大部分时间都在与台下互动游戏,节奏轻快,氛围 活泼。 场地负责人告诉记者,近来户外小型婚礼越来越受到欢迎,不少新人还会选择有历史文化故事的小院,不仅可以个性化布置,私密性也更强。 除此之外,包含策划、场地、餐饮、拍摄等多种服务于一体的"一站式"婚礼同样受到新人们的欢迎。在浙江慈溪的一家一站式婚礼酒店的新中式礼厅 里,云霞天宫般的布景配合水雾与灯光,身着华服的新人在司仪的 ...