不久前，葛燕梅的婚纱店迎来了一位00后新娘陈雨桐。葛燕梅记得，大家见第一面时，陈雨桐便递上手 机询问，"你看我刷到的'新中式裸妆'，能不能结合我眼睛有点肿的特点调整下？"陈雨桐和丈夫在上海 相识，去年年底决定回老家办婚礼时，她向跟妆师明确提出"不要传统的大红妆，要精致又自然"。 葛燕梅的一天总是从凌晨两点开始。作为江苏省南京市高淳区的一家婚纱店主理人，葛燕梅从事婚礼跟 妆行业15年，她的工作日常是带着几十斤重的化妆箱，穿梭在南京市各大街道和周边乡镇。 这个被葛燕梅称作"吃饭家伙"的化妆箱，分层码放着各种颜色的唇釉、眼影盘、粉底液及各种规格的化 妆刷、卷发棒……在葛燕梅眼中，这些工具不仅是她谋生的依靠，更装着新娘对婚礼的期待。由于服务 地点不固定，这个化妆箱被改造成移动化妆台，箱盖内侧嵌着可折叠的LED补光镜，箱体侧面能拉出金 属支架支撑台面，每个凌晨出发的日子，它陪着葛燕梅走向一位位新娘的婚房。 葛燕梅的日常正是当下婚礼跟妆师群体的一个缩影。在如今的婚庆行业里，化妆师、摄影师、摄像师、 婚礼司仪被并称为服务新人的"四大金刚"。其中，跟妆师需要在一天或半天内为新娘完成4-5套造型， 直接决定新娘在婚礼的形象，逐 ...

衣袂翩跹间 汉服爱好者沉浸式体验闽南非遗技艺 千年匠心在指尖流转 中山路骑楼群下 斑驳光影勾勒出老城区的岁月轮廓 一步一景皆是老城蝶变的生动注脚 鹭江碧波之上 新人乘船赴鼓浪屿办理婚姻登记 中西合璧的建筑与海天一色的景致相融 定格下浪漫与文化交织的幸福瞬间 厦门坚持深入实施扩大内需战略，把提振消费作为顺应居民消费升级趋势、优化城市功能品质、加快打造新发展格局节点城市的重要举措，大力实施提振 消费专项行动，以精准施策回应群众期待，推动消费提振与民生需求的双向奔赴，勾勒出清晰的民生幸福新图景。 8月22日至24日，由中宣部组织的2025年 "活力中国调研行"大型主题采访活动走进厦门，20多家中央媒体及省市主要媒体围绕 "提振消费、扩大内需、改 善民生、增强人民群众获得感幸福感安全感"主题，采访厦门"十四五"期间在推动经济社会高质量发展、在中国式现代化建设中奋勇争先的显著成就和经 验做法。 创新文旅新业态 打造消费"新场景" 当千年闽南文脉与现代创新手法相互交融，当婚姻登记遇上 "甜蜜经济"，会碰撞出怎样的火花？ 近年来，厦门不断创新文旅新业态，以创新思维激活文 化资源，打造一批可赏、可感、可触的沉浸式文旅新场景。 ...

中新网厦门8月24日电 题：从一纸婚书到一串消费链 "甜蜜经济"再添新温 作者 周昕 吴冠标 近日，记者走进坐落于中国福建省厦门市鼓浪屿景区的管风琴艺术中心，亚洲最大的百年巨型古管风琴 缓缓奏响《婚礼进行曲》。 流淌的"浪漫音符"，恰与岛上的甜蜜氛围完美呼应。不远处，具有闽南特色的鼓浪屿婚姻登记中心里， 来自黑龙江的鼓手王财连和云南琴师张健银完成了人生中最重要的仪式之一，笑着向记者展示办理好的 结婚证。 "'琴岛'鼓浪屿是我们爱情的见证，能在景区里登记是一生难忘的体验。"新娘张健银说，从预约到完成 办理，整个过程非常顺利。 鼓浪屿的清晨还未开始热闹时，龙头路上的林秉记馅饼店就忙碌起来。这里是不少新人完成婚庆服务对 接后，专程前往的"喜悦传递站"。 货架上摆放着传统嫁妆提篮与西饼提笼结合的设计礼盒，寓意"龙凤呈祥"的龙眼与凤梨馅饼整齐摆放在 盒内，店长林婷忙着整理订单。 6月，厦门鼓浪屿婚姻登记中心正式启用。 吴冠标 摄 2025年6月16日，作为中国首个实现"全球通办"的婚姻登记场所——厦门鼓浪屿婚姻登记中心正式启 用。这也是中国首个设立在世界文化遗产地的公园式婚姻登记场所。 据统计，截至8月16日，鼓浪屿婚 ...

"甜蜜经济"再加码！8月21日，记者从市民政局了解到，从8月28日起，杭州将推出甜蜜经济消费 券，为登记结婚的新人送上一份礼物。如何领取消费券？具体如何使用？一起来了解下。 涵盖婚纱摄影、婚宴婚庆、伴手礼…… 如何网上预约？要带哪些材料？ 七夕节新人领证攻略看这里 与此同时，8月29日，我们也将迎来一年一度的浪漫时刻——"七夕节"，在这甜蜜的日子里，杭城 不少新人纷纷赶在"好日子"领证登记。据统计，截至8月21日，全市已有1800余对新人在网上预约了当 天的结婚登记，预计杭州将出现结婚登记小高峰。 截至8月21日晚6点，上城、拱墅、萧山、余杭等城区的婚姻登记处8月29日均已约满，而滨江、桐 庐、淳安、建德仍有部分预约名额。 市民政局表示，七夕节当天，全市各婚姻登记处将开放所有登记窗口办理业务，同时会通过增加窗 口和工作人员，提前上班，中午轮流吃饭或延迟下班，满足新人们的登记需求。 新婚夫妇可领取1000元消费券 本次消费券发放时间将从2025年8月28日起至12月31日。 活动期间，凡是到杭州市、区（县市）两级婚姻登记处登记结婚的每对新人可领取总额为1000元的 消费券，即10张"满2000元减100元"的消 ...

Core Viewpoint - The wedding industry is undergoing a significant transformation as younger generations prioritize cost-effectiveness and practicality over traditional extravagant spending, leading to a decline in wedding-related expenditures [3][4][5]. Group 1: Changing Consumer Behavior - Young couples are increasingly opting for budget-friendly wedding options, such as eliminating traditional elements like elaborate wedding processions and reducing the number of banquet tables [9][10]. - The shift in consumer mindset is evident as many now consider the practicality of wedding attire, with a focus on whether outfits can be reused for other occasions [19][22]. - The demand for simpler, more affordable wedding dresses has surged, with sales of heavy, ornate gowns declining significantly [21][22]. Group 2: Industry Challenges - The once-thriving Suzhou Huqiu Wedding Dress City, which accounted for 70% of the national wedding dress production, is now facing unprecedented challenges due to changing market dynamics [4][28]. - Store owners are experiencing a drastic drop in sales, with some reporting that they struggle to sell even ten dresses in a month during peak seasons [23][26]. - The rapid increase in rental prices and the oversupply of wedding dresses have created a competitive and unsustainable market environment [33][38]. Group 3: Market Dynamics - The wedding dress market is characterized by a fast-paced trend cycle, where styles can become outdated within a month, leading to inventory issues for retailers [32][39]. - Many retailers are resorting to price wars and imitation designs to stay competitive, resulting in a homogenization of products and a decline in unique offerings [39][45]. - The pressure to continuously introduce new designs has led to a decline in quality and originality, as many designers struggle to keep up with market demands [41][62]. Group 4: Future Prospects - Retailers are exploring various strategies to adapt, including focusing on handmade custom designs and leveraging social media for marketing [62][66]. - However, the competition from online platforms, which offer better prices and services, poses a significant threat to traditional brick-and-mortar stores [67][68]. - The industry's future remains uncertain as many businesses grapple with high operational costs and a shrinking customer base, leading to a sense of urgency among store owners to find viable solutions [48][68].

Core Viewpoint - The wedding industry is experiencing a significant transformation as younger generations prioritize cost-effectiveness and practicality over traditional lavish spending, leading to a decline in wedding-related expenditures and a shift in consumer behavior [1][10][11]. Group 1: Changing Consumer Behavior - Young couples are increasingly opting for budget-friendly wedding options, such as eliminating traditional elements like wedding processions and reducing the number of banquet tables [1][6]. - The trend of "smart spending" is evident, with many couples choosing simpler wedding dresses and reusing outfits for multiple wedding-related events [9][10]. - The focus has shifted from the extravagance of wedding attire to the practicality of future use, with many young consumers questioning the necessity of high expenditures on garments that are often worn only once [10][11]. Group 2: Impact on the Wedding Industry - The Suzhou Huqiu Wedding Dress City, once a leading hub for wedding attire production, is now facing unprecedented challenges due to changing market demands and declining marriage rates [1][12][14]. - Retailers in the wedding dress market are struggling with reduced sales, with some reporting that they cannot sell even ten dresses in a month during peak seasons [11][12]. - The industry is witnessing a shift from high-end, elaborate wedding dresses to simpler, more affordable options, reflecting the changing preferences of consumers [10][11]. Group 3: Market Dynamics and Competition - The wedding dress market is characterized by intense competition, with many retailers resorting to price wars and imitation designs to attract customers [17][19]. - The rapid turnover of fashion trends in the wedding industry has led to a situation where many retailers are forced to frequently update their inventory, often resulting in a lack of unique offerings [15][19]. - Retailers are increasingly turning to online platforms for sales, but face challenges due to price transparency and competition from e-commerce, which often offers better prices and return policies [27][32]. Group 4: Future Strategies - Wedding dress retailers are exploring various strategies to adapt to the changing market, including focusing on brand recognition and leveraging social media for marketing [30][31]. - Some businesses are attempting to pivot towards custom-made and high-end products, although this approach may not be feasible for all retailers due to high costs and low order volumes [28][30]. - The industry is at a crossroads, with many retailers feeling pressured to innovate while grappling with the realities of a declining market and changing consumer preferences [24][32].

Core Viewpoint - The implementation of nationwide marriage registration in China by May 2025 has significantly increased the freedom of choice for couples, leading to a rise in destination weddings and the development of a "sweet economy" in various regions [1][4]. Group 1: Nationwide Marriage Registration - The transition from provincial to nationwide marriage registration allows couples to choose their registration location freely, enhancing the appeal of unique marriage registration sites [1][4]. - Since the implementation of nationwide registration, the number of couples registering in Qingdao has increased by over 60% compared to 2024, with a more than doubling of registrations from non-local residents [4][10]. Group 2: Integration of Tourism and Marriage Registration - Qingdao has developed a series of romantic tourism routes and integrated wedding services, combining scenic spots, hotels, and photography services to cater to the dual needs of tourism and marriage registration [8][25]. - The establishment of a high-altitude marriage registration point in Qingdao allows couples to complete their registration quickly, enhancing the tourist experience [6]. Group 3: Local Economic Impact - In Beijing, the marriage registration center's location in a traditional hutong has attracted many couples, boosting local businesses such as photography and cafes [10][14]. - The increase in marriage registrations has led to the opening of 30 to 40 new or transformed wedding-related businesses in the vicinity of the registration center in Beijing [15]. - In Nanchang, the relocation of a marriage registration point to a park has turned it into a popular site, benefiting local wedding industry businesses [16][22]. Group 4: Customized Wedding Services - Various marriage registration points are offering diverse styles of certificate issuance halls to meet the demand for personalized experiences among young couples [19]. - Local authorities are leveraging technology to connect couples with a range of wedding services, from photography to venue selection, enhancing the overall wedding planning experience [25][26].

Core Insights - The trend of combining weddings with travel experiences is gaining popularity among young couples, driven by personalized demands for marriage ceremonies and the overlap of peak wedding seasons with travel seasons [2][3][4] Group 1: Wedding and Travel Integration - Young couples are increasingly opting for "wedding + travel" experiences, such as outdoor weddings in scenic locations, which enhances their overall experience [2][5] - The implementation of the "nationally unified marriage registration" policy has facilitated spontaneous "certificate trips," allowing couples to combine travel with marriage registration [3][4] - Various regions are creatively offering services like "marriage registration in scenic spots," which attracts couples and boosts local tourism [3][4] Group 2: Market Growth and Demand - The demand for wedding photography and travel has surged, with 2023 seeing over 22 million trips for travel photography, generating a market size of 39.53 billion yuan, with wedding and honeymoon photography accounting for over half of this market [4][5] - Popular destinations for wedding photography include Yunnan, Xinjiang, Hainan, and Sichuan, which are leveraging their unique natural landscapes to attract couples [4][5] Group 3: Destination Weddings - Destination weddings, where couples select travel locations first and then hire wedding planners, are becoming increasingly popular, particularly in outdoor settings like mountains and beaches [5][6] - Many couples view attending destination weddings as an opportunity for travel, enhancing their overall experience while celebrating their friends' significant moments [5][6] Group 4: Honeymoon Trends - The concept of "themed honeymoons" is gaining traction, with couples utilizing extended marriage leave to explore various travel experiences, from relaxation to adventure [6] - Popular honeymoon destinations include classic routes in Europe and emerging niche experiences in Africa and Latin America, reflecting a growing interest in diverse travel options [6] Group 5: Industry Implications - The integration of wedding and tourism sectors presents significant opportunities for local economies, with many regions aiming to develop wedding tourism as a new economic driver [5][6] - Enhancing service quality and creating distinctive cultural symbols are essential for regions to capitalize on the "wedding + tourism" trend [6]

Group 1 - The core event of "520" saw a peak in marriage registrations in Shenzhen, with a total of 2,418 couples registered, marking the highest single-day volume in recent years [1] - The implementation of the "national marriage registration" policy and the "Sweet Economy High-Quality Development Service Month" aims to boost the local economy by integrating marriage-related services with tourism and consumption [1][2] - The revised marriage registration regulations have optimized the process, reducing the registration time from 15-20 minutes to approximately 10 minutes [1] Group 2 - Longgang District experienced a significant increase in marriage registrations, benefiting from the new policy and enhanced services, achieving a record high on "520" [1] - Various districts, including Bao'an and Nanshan, introduced innovative services such as extended hours, flexible windows, and special promotions to enhance the registration experience for couples [2] - The "Sweet Economy High-Quality Development Service Month" features a range of activities and promotions across different sectors, showcasing the integration of the wedding industry with other economic sectors [3]

Group 1 - The implementation of the revised Marriage Registration Regulations has led to a significant increase in marriage registrations in Guangdong Province, with 17,418 couples registered by May 20, 2023, marking a historical high [1] - In Guangzhou, marriage registrations on May 20 reached 2,249 couples, a 41% increase year-on-year, with approximately 993 registrations from other provinces [1] - Various cultural and wedding events were organized across different districts in Guangzhou, including collective weddings and marriage counseling sessions, attracting over 4,300 participants [1] Group 2 - The simplification of marriage registration processes, including the removal of household registration requirements, is expected to reduce barriers for young couples, particularly those with complex family situations or who work away from their hometowns [2] - The policy is anticipated to create a short-term surge in the wedding market, although long-term marriage rates will still be influenced by economic conditions and societal attitudes towards marriage [2] - The Guangdong Provincial Wedding Industry Association emphasizes the need for industry players to innovate and enhance service quality to meet the evolving demands of couples seeking more affordable and personalized wedding experiences [2][3] Group 3 - The new regulations are seen as a positive development for the wedding industry, as they lower the barriers for young people to marry, thereby increasing actual marriage demand [3] - The rise in marriage registration rates is expected to expand the demand for wedding services, benefiting the entire industry chain [3] - Continuous innovation in service models is essential for the wedding industry to capitalize on the market opportunities presented by the policy changes [3]