Core Points - The article outlines the process for restoring marketing activity permissions for Taobao stores after receiving point deductions due to violations [1][3] - It emphasizes the importance of understanding the violation reasons and preparing appropriate appeal materials [1] - The article details the necessary steps for rectification and passing the rules examination to regain normal operations [3] Group 1: Violation Understanding and Appeal Process - Merchants must log into the Taobao seller center to check the specific reasons and types of violations leading to point deductions [1] - If a merchant believes the penalty is incorrect, they should gather evidence such as chat records and order screenshots to support their appeal [1] - The appeal must be submitted through the appropriate channels in the Taobao seller center, and merchants should maintain communication with customer service during the review process [1] Group 2: Rectification and Examination - Merchants need to rectify issues based on the type of violation, such as modifying product information for product-related violations or standardizing transaction behaviors for false transaction violations [1] - A deduction of 12 points triggers a 7-day store suspension, during which merchants must complete the necessary rectifications [1] - After the penalty period, merchants must pass the Taobao rules examination to restore normal operations and consider regaining marketing activity permissions [3] Group 3: Conditions for Marketing Activity Participation - For violations like false transactions, merchants must maintain a record free of violations for 90 days before being eligible to participate in marketing activities [3] - Even if points are cleared at the end of the year, restrictions on marketing activities remain until the 90-day period is fulfilled [3] - During the waiting period, merchants should ensure their store operates well, focusing on service quality and maintaining low return and complaint rates to meet platform requirements for marketing participation [3] Group 4: Store Management Practices - When managing multiple Taobao stores, it is crucial to provide each store with a separate computer and network environment to avoid association violations [3] - If conditions do not allow for separate environments, using remote desktop solutions like Dingmao Cloud can help maintain independent operational settings for each store [3]