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京东大型折扣超市四店齐开上架“东哥同款”,刘强东现身
Nan Fang Du Shi Bao· 2025-08-30 08:35
Core Insights - JD's discount supermarket model has successfully launched in Suqian, with four stores opening simultaneously, leveraging its large store format and diverse SKU offerings to attract consumers [1][3][5] Group 1: Store Launch and Strategy - JD's discount supermarket opened its first store in Zhuozhou on August 16, achieving record sales on the first day [1] - The four new stores in Suqian each exceed 5,000 square meters, designed to accommodate higher customer traffic with wider aisles compared to the Zhuozhou store [3] - The stores offer over 5,000 SKUs across various categories, including daily necessities, fresh food, and beverages, catering to the one-stop shopping needs of families [3] Group 2: Location and Consumer Engagement - The new stores are strategically located in high-traffic commercial areas and community centers, enhancing accessibility for local consumers [3] - The stores provide both in-store shopping and online ordering through the JD app, with delivery available within 30 minutes, improving convenience for customers [5] Group 3: Supply Chain and Brand Impact - JD's strong supply chain allows for direct sourcing of unique products, such as 10 kg of flour for 14.99 yuan and 5L of soybean oil for 39.99 yuan, enhancing value for consumers [3] - The launch in Suqian is seen as a validation of JD's supply chain capabilities and a strategic move to expand its retail market presence and brand influence [5] Group 4: Community and Cultural Engagement - The opening event attracted significant attention, with local consumers sharing experiences on social media, including sightings of JD's founder, Liu Qiangdong, in the area [7]