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京东折扣超市北京首店开业五天客流近20万 京味烟火与极致低价引爆京西
Zhong Jin Zai Xian· 2025-12-23 09:42
酒水饮品区同样热度拉满。京东酒坊散白酒凭借纯粮品质和亲民价格,五天销量近2吨,吸引众多中老 12月17日,京东折扣超市北京首店在门头沟西山荟正式开业,这家约5000平方米的大型折扣超市,凭 借"京味儿烟火+极致低价"的核心优势,开业五天创下近20万进店客流的亮眼成绩。9.9元/托的鸡蛋以及 京东酒坊散白酒、水饺等多款爆品销量飙升,叠加冬至节点的消费热潮,成为京西年末消费市场的一大 亮点。 开业伊始,门店外便排起蜿蜒长队,收银台、生鲜区、零食区等区域始终人头攒动。数据显示,开业五 天内,多款民生商品销量迎来爆发式增长。其中9.9元30枚的鸡蛋成为最抢手的刚需好物,累计销量近 15万枚,不少家庭消费者一次多箱囤货,直言"这个价格囤着日常吃太划算"。9.9元/斤的散装零食商品 也收获颇丰,销量突破5000斤,超高性价比让其成为市民购物车中的常客。 除了硬核性价比,门店的京味特色也圈粉无数。红糖焙子、老北京排叉等现制京味小吃香气四溢,与现 烤黑椒柠檬烤鸡、意式披萨等中西融合餐品,共同营造出浓厚的烟火气。"论斤卖袜子"等新颖销售方 式,也让消费者在购物中获得新鲜感。 年消费者驻足选购。京东自有品牌京鲜舫的啤酒更是表现突 ...
京东大型折扣超市四店齐开上架“东哥同款”,刘强东现身
Nan Fang Du Shi Bao· 2025-08-30 08:35
Core Insights - JD's discount supermarket model has successfully launched in Suqian, with four stores opening simultaneously, leveraging its large store format and diverse SKU offerings to attract consumers [1][3][5] Group 1: Store Launch and Strategy - JD's discount supermarket opened its first store in Zhuozhou on August 16, achieving record sales on the first day [1] - The four new stores in Suqian each exceed 5,000 square meters, designed to accommodate higher customer traffic with wider aisles compared to the Zhuozhou store [3] - The stores offer over 5,000 SKUs across various categories, including daily necessities, fresh food, and beverages, catering to the one-stop shopping needs of families [3] Group 2: Location and Consumer Engagement - The new stores are strategically located in high-traffic commercial areas and community centers, enhancing accessibility for local consumers [3] - The stores provide both in-store shopping and online ordering through the JD app, with delivery available within 30 minutes, improving convenience for customers [5] Group 3: Supply Chain and Brand Impact - JD's strong supply chain allows for direct sourcing of unique products, such as 10 kg of flour for 14.99 yuan and 5L of soybean oil for 39.99 yuan, enhancing value for consumers [3] - The launch in Suqian is seen as a validation of JD's supply chain capabilities and a strategic move to expand its retail market presence and brand influence [5] Group 4: Community and Cultural Engagement - The opening event attracted significant attention, with local consumers sharing experiences on social media, including sightings of JD's founder, Liu Qiangdong, in the area [7]