Core Viewpoint - The 2025 Xi Shuo Property Annual Speech held in Shenzhen focuses on the theme "Deep Water Zone," addressing the challenges and transformations in the property management industry, emphasizing the need for reform and innovation to navigate current difficulties [1][4][7]. Group 1: Historical Context - The property management industry has evolved over 40 years, with total revenue reaching 16.9 trillion yuan and over 60 listed property companies, highlighting its growth and the challenges of maintaining rationality amidst rapid expansion [5]. - The theme "Deep Water Zone" symbolizes the industry's current state, where deeper issues and challenges require more advanced skills and strategies to navigate [9][10]. - Historical issues in the industry include outdated regulations, misalignment of interests among stakeholders, and a lack of effective management mechanisms, which have created systemic challenges [11][12]. Group 2: Current Challenges - The industry faces significant conflicts, including dissatisfaction with service quality, operational difficulties for property companies, and price competition leading to a decline in service standards [11][12]. - The "retreat wave" phenomenon indicates that property companies are exiting unprofitable projects, often due to owners' unwillingness to pay adequate fees, leading to service disruptions and community dissatisfaction [22][23]. - The lack of a strong "client" presence in property management, where owners do not actively participate in governance, exacerbates existing issues and hinders effective decision-making [34][36]. Group 3: Future Directions - The future of the property management industry lies in embracing new technologies and opportunities, such as facility management, asset management, and AI, to address emerging challenges [12]. - The industry must shift from a focus on short-term gains to a long-term service-oriented approach, emphasizing the importance of professional management and community engagement [57][60]. - The need for a comprehensive service model that integrates functionality, emotional value, and social responsibility is crucial for enhancing service quality and community satisfaction [79][81].

Core Viewpoint - The company emphasizes a strategy of "reform to promote development" and aims for "stable growth" while achieving high-quality development to address uncertainties in the market [1] Financial Performance - In the first half of the year, the company achieved revenue of 8.524 billion yuan, a year-on-year increase of 6.5%, and core net profit grew by 15% to 2.011 billion yuan [2] - The board declared an interim dividend of 0.529 yuan per share, an increase of 89.6% year-on-year, and a special dividend of 0.352 yuan per share, marking the first time 100% of core net profit is distributed [2] Retail and Market Position - The company recorded retail sales of 122 billion yuan, a year-on-year increase of 21.1%, outperforming the overall retail market [2] - As of the end of the period, the company operated 125 shopping centers, with 53 ranking first in local markets and 104 in the top three [2] Business Expansion and Innovation - The company opened 4 new shopping centers and successfully explored new product forms at the Xi'an Airport commercial project [2] - The company signed 6 new external projects, with a total of 75 projects yet to open, supporting future growth in its commercial management business [3] Property Management - The company managed 22.79 million square meters of property, with an occupancy rate of 74.1% for 27 projects [3] - The property management segment achieved a managed area of 420 million square meters, a year-on-year increase of 1.8% [4] Membership and Digital Services - The company integrated membership resources through the acquisition of "HuaRun Tong," with total membership exceeding 72 million, and commercial members growing by 32% to 65 million [5] - The company focused on enhancing digital services, achieving 100% coverage of its project management system [7] ESG and Sustainability Initiatives - The company actively integrates ESG strategies into its operations, focusing on low-carbon initiatives and community support, serving 400,000 people through its "Warm Station" program [8]