"没想到，一款手机小程序不仅给商业街区引来客流，更为社区共建找到了一批'合伙人'。"刘璟说。 2023年，东明路街道孵化出街区发展型社会组织——汇明心，意在运用社会力量激活社区共治。曾经是 互联网公司员工的刘璟转行从事社会工作后遇到的第一个难题，就是如何吸引年轻人参与社区治理。 东明路街道是个典型的老龄化社区，60岁及以上人口超过四成。社区内的年轻人，大多白天出门上班， 晚上回家睡觉，和社区缺乏连接。在走访摸排过程中，刘璟发现，有一类青年群体迫切需要社区的支持 ——创业者。他们需要创业前期的试错空间，或者引流支持。 因此，汇明心研发了一款手机小程序，利用数字孪生等技术还原街区地图，为街道居民及商户提供学 习、交流、工作的平台。居民点击"商业服务""街区活动"等栏目，就可获知消费优惠、社群活动等信 息；商家可在小程序上完成优惠券核销；创业者点击"东明社创"，创业、招聘补贴和法律服务等内容一 目了然。 "大数据分析显示，灵岩南路商业街的人流量位居上海街区前列，平台将继续加大对该街区的引流和补 贴力度。"不久前，上海市浦东新区东明路街道汇明心街区发展服务中心（以下简称"汇明心"）理事长 刘璟收到了某支付平台发来的讯 ...

Core Viewpoint - The article discusses the contrasting strategies of real estate companies in China, highlighting how the company 万华, under the leadership of 罗立平, has adopted a long-term, low-leverage approach to development, which has allowed it to thrive in a challenging market while others struggle with high debt and rapid turnover strategies [2][4][20]. Group 1: Market Overview - The top 100 real estate companies in China reduced land acquisition by 30% over the past year, with 85% of land purchased by state-owned enterprises, compared to 61% four years ago [2]. - Major players like 恒大, 碧桂园, and 融创 are facing liquidity crises and are unable to repay significant debts [2]. - 万华, however, has successfully acquired new land and continues to sell properties effectively, with its 麓湖生态城 achieving over 17 billion in sales in 2023, ranking third nationally [2][3]. Group 2: Company Strategy - 万华 has a unique development philosophy, focusing on long-term planning and community integration, contrasting with the high-leverage, high-turnover strategies prevalent in the industry [4][20]. - The company employs a Planned Unit Development (PUD) model, allowing for structured planning and the creation of smaller, manageable units within larger developments [7][30]. - 罗立平 emphasizes the importance of community governance and has initiated a community fund to ensure sustainable management of public spaces [10][44]. Group 3: Leadership and Vision - 罗立平, the president of 万华, has been with the company for 25 years and is known for his hands-on approach and commitment to quality over profit [6][10]. - He aims to create a "civilized and diverse new city" through innovative urban planning, drawing inspiration from successful international models [28][30]. - The company’s focus on community and social value reflects a shift from traditional profit-driven motives to a more holistic approach to real estate development [26][60]. Group 4: Community Engagement - The company has developed a community governance model that encourages resident participation in decision-making processes, fostering a sense of ownership and responsibility among residents [45][49]. - The community fund is designed to manage shared resources and ensure that public spaces are maintained effectively, addressing potential conflicts between residents and visitors [44][46]. - The governance structure includes representatives from various community sectors, ensuring diverse input and accountability [48][49]. Group 5: Future Prospects - 万华 plans to expand its commercial development alongside residential projects, leveraging its existing customer base to enhance profitability [59][60]. - The company is experimenting with retail concepts that prioritize customer experience and community engagement, aiming to create a vibrant commercial ecosystem [60][62]. - Future projects will focus on innovation and adaptability, with a commitment to continuous improvement and learning from past experiences [62][63].