Core Insights - Wanda Film has officially signed a memorandum of understanding with IMAX Corporation to collaborate on derivative product development, brand IP incubation projects, and retail business, aiming to leverage both companies' strengths in the global market [1][3] - The partnership is expected to enhance Wanda Film's "Super Entertainment Space" strategy, which focuses on expanding market boundaries and creating a new industry ecosystem [1][3] Group 1: Strategic Collaboration - The collaboration will focus on developing derivative products, brand IP incubation, retail business, and global resource and channel synergy [3][5] - Wanda Film's Chairman Chen Zhixi emphasized the importance of overseas market expansion, particularly through its Australian cinema chain HOYTS, which has 62 cinemas and 536 screens, holding the top market share in Australia [5][6] Group 2: Market Trends and Consumer Engagement - The global film industry is seeking growth by targeting younger consumer demographics, with a focus on emotional needs and self-identity, driving the "Guzi Economy" [5][6] - Wanda Film has successfully captured the emotional needs of younger audiences through its "Super Entertainment Space" strategy, creating a pathway to reduce reliance on box office revenue [6][7] Group 3: Innovative Business Models - In less than two years, Wanda Film has developed multiple IP collaborations and derivative products across various fields, including film, animation, and gaming, leading to a significant increase in non-ticket revenue [6][7] - The sales of IP derivative products reached 106 million RMB, a 94% increase year-on-year, with a substantial portion of the audience being under 25 years old [6][7]