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万达电影:发布“1+2+5”战略版图 重构娱乐产业增长逻辑
Core Viewpoint - Wanda Film is advancing its "Super Entertainment Space" strategy, aiming to reshape growth logic and expand growth opportunities through a new "1+2+5" strategic framework, which includes five core business segments: cinema, film and television series, strategic investment, trendy toys, and gaming [2][5]. Group 1: Business Strategy and Structure - The "1+2+5" strategy consists of one super entertainment space, two markets (domestic and international), and five business segments [2]. - Wanda Film aims to integrate its core businesses to create a synergistic ecosystem while also allowing each segment to operate independently [5]. - The company emphasizes the need to break away from path dependence to achieve growth [2][5]. Group 2: Performance and Achievements - Wanda Film has maintained its position as the box office champion for 16 consecutive years, with significant achievements in its film and television series segments, including six films in the annual box office top 10 [5]. - The gaming segment, Mutual Interaction, reported over 50% revenue growth year-on-year, with overseas revenue increasing nearly 200% [5]. - Collaborative activities, such as the partnership with the game "Genshin Impact," generated over 64 million GMV and significant box office conversions [6]. Group 3: Future Developments and Innovations - Wanda Film plans to enhance its cinema experience by introducing a "five-star cinema" concept, which includes advanced hardware and premium content [6]. - The company is set to complete the deployment of all-laser projection systems by the end of 2026 [6]. - Strategic partnerships with companies like IMAX and HOYTS aim to enhance cinema offerings and advertising capabilities [7]. Group 4: Content Creation and Talent Development - The film and television content strategy will focus on developing super IPs and high-quality productions, with a diverse range of upcoming films and series [8][9]. - Wanda Film is launching initiatives to support emerging and established creators through its "Jing Tanhao" brand [9]. - The company is actively expanding its original IPs in the trendy toy sector, with new brands and characters being developed [13]. Group 5: Strategic Investments and Collaborations - Wanda Film has established a strategic investment department to focus on nurturing super IPs and brands within the entertainment ecosystem [11]. - Recent collaborations with companies like 52TOYS and Mitsui & Co. aim to enhance product offerings and consumer engagement [11][12]. - The company is exploring interactive experiences in cinemas to attract younger audiences and enhance the entertainment ecosystem [12].