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巫山红叶节焕新升级:从“看红叶”到“可玩、可感、可参与”
Zhong Guo Xin Wen Wang· 2025-11-13 14:05
Core Viewpoint - The 19th Chongqing Yangtze River Three Gorges (Wushan) International Red Leaf Festival will take place on November 22, featuring a shift from mere observation to an interactive experience, aiming to create a rich and diverse cultural tourism event for visitors [1][3]. Group 1: Event Overview - The festival has been held annually since 2007, evolving from a single sightseeing event to a significant driver of tourism in the Three Gorges area, transforming the "autumn-winter off-season" into a "peak season" [3]. - In 2024, the Northeast Sichuan Three Gorges area is expected to receive 12.09 million overnight visitors, a year-on-year increase of 14.3%, with 10.26 million visitors recorded from January to October this year [3]. Group 2: Cultural and Economic Impact - Wushan has leveraged the brand influence of the Red Leaf Festival to promote the "Bashu Cultural Tourism Corridor," positioning it as a key node in the collaborative development of the Sichuan-Chongqing region [3]. - The local government has formed a "Red Leaf Alliance" with other renowned scenic areas to create immersive cultural tourism products that integrate poetry and landscape, enhancing the depth of cultural experience [3]. - Future efforts will focus on building a shared brand, market, and industry to elevate the Red Leaf Festival from a local brand to a regional public brand, increasing the international recognition and competitiveness of the Bashu Cultural Tourism Corridor [3]. Group 3: Visitor Experience Enhancements - The festival will feature a variety of activities that allow visitors to enjoy the natural beauty while immersing themselves in the cultural charm of the Three Gorges [4]. - New experiences include hot air balloon rides for aerial views of the Three Gorges, low-altitude "fly over the Three Gorges" projects, and unique perspectives from the Three Gorges climbing activities [4]. - The festival aims to create a new cultural tourism landscape that combines observation, experience, and interaction, making "Wushan Red Leaves" a powerful engine for regional development [4].