文旅新业态

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上新一批文旅新地标 解锁更多文旅新体验
Si Chuan Ri Bao· 2025-10-09 22:53
"8天假期累计接待游客超9.6万人次,包括很多摄影爱好者。"10月9日,长秋山森林公园运营负责 人陈洁萍在接受记者采访时表示。 □四川日报全媒体记者 陈昊成都观察 杨柳 国庆中秋假期,成都推出八大类金秋季主题场景线路,其中位于蒲江县寿安街道的长秋月观景台 入选"最佳看雪山"主题十大点位。同时,以其为核心景点的长秋山森林公园,也在双节期间正式 开园。 同样位于寿安街道的成都高陶博物馆,汇聚了近万件陶瓷艺术品。双节期间,这里"以陶瓷为 媒",让广大市民游客沉浸式感受文化魅力。 ……陆续打造一批文旅新地标,8个县市新城之一的蒲江县有着怎样的考量? 解锁新场景 带来更多元的新体验 长秋月观景台。尹枭洪 摄 开栏语 成都8个县市新城,一头连着成都主城区,一头连着成都都市圈,既是成都发展的"底部"支撑、都 市圈壮大的"腰部"力量,也是城乡融合的关键节点。 县域兴则市域强。如何进一步激发县市新城发展活力、推动县域经济高质量发展?8个县市新城有 哪些新探索、新举措、新成效?即日起,记者走进成都县市新城,触摸发展新脉动。 双节期间,成都高陶博物馆外的一尊高5.8米、宽6.1米巨型大熊猫陶瓷雕塑,吸引许多市民游客驻 足打卡。 成 ...
擦边商K的风吹到了川藏线
虎嗅APP· 2025-10-06 08:57
十一前,在四川做旅游的朋友小寒很神秘地和我说:"熙哥,啥时候跑趟川藏线,我带你去感受一下 咱们的地下非物质文化遗产。" 让他这么一说,直接给我整懵了,川剧变脸、藏戏、锅庄舞这些川藏线上的非遗咱都耳熟能详,但啥 是"地下非遗"? 以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 本文来自微信公众号: 旅界 (ID:tourismzonenews) ,作者:theodore熙少,头图来自:AI生成 一 小寒看我迷惑不解的样子,笑了,"你要去亲身感受才能体会,这可比商K性价比更高,门槛更低。" 他这么一说,我就更好奇了,成都人平时对吃喝玩乐的花样本就有无穷想象力,怎么现在又冒出一 个"地下非遗"? 小寒在我频频追问下,才笑着抖出底牌,说他原本想带我去甘孜州康定新都桥镇的一家民宿开开眼。 这家民宿之前受大环境影响,生意一般,靠的就是普通的住宿和餐饮。 但后来,他们搞出了一场演出,刚开始是跳舞唱歌,带点藏区民俗味道,游客吃个饭,顺便看看节 目,氛围也挺好。 慢慢地,节目就变了味,这些唱歌跳舞的年轻女孩开始被称之为——商务卓玛。 啥是商务卓玛? 小寒没有明说,而我查了下卓玛在藏 ...
秋日树山,苏州人的“大郊野公园”
Su Zhou Ri Bao· 2025-10-05 00:31
傍晚时分,木栈道上的人群渐渐散去,夕阳映照下,山脚的村落灯火初上。小院子里,游客们围坐 在长桌前继续品尝晚餐;村口摊点上,村民笑着吆喝"新鲜的栗子,要不要带一袋回去";而在摄影馆门 口,年轻人还在排队等待拍摄一场"秋日限定"。 昨天(10月4日),正值假期,苏州高新区通安镇的树山景区游人如织。与传统景点不同,树山如 今更像是一座开放的"大郊野公园",市民在这里爬山、赏景、吃农家乐、打卡非遗体验,感受秋日自然 与生活的双重乐趣。 上午,记者在树山木栈道看到,一队队市民正在林间拾级而上。木栈道顺山势蜿蜒,沿途古木苍 翠,空气清新。市民顾先生带着家人一路登高,边走边拍照,"来树山就是图个舒心,走在木栈道上, 孩子能亲近自然,大人也能锻炼身体。"在山腰处,摩崖石刻静静伫立,几位年轻人围着石壁拍照留 影,感受历史与自然交织的魅力。 下山后,村落间的农家乐成为不少游客的"补给站"。几家小院子里炊烟袅袅,桂花糖藕、清蒸白 鱼、栗子炖鸡等"漂亮饭"端上桌,食客们一边大快朵颐,一边感叹"只有在乡下才能吃到这种味道"。 树山村近年来不断融入文旅新业态,形成了多样的"打卡点"。在村口的"白日梦想摄影",游客们换 上古风服装,拍摄一 ...
文旅新业态激发服贸新活力
Shang Hai Zheng Quan Bao· 2025-09-11 19:02
◎记者 白丽斐 从8K超高清第二现场分发平台到AI数字人服务,从虚拟制作体验到机器人零售……作为文旅产业创新 成果的重要展示窗口,2025年中国国际服务贸易交易会文旅服务专题展全方位展示了文化科技与创意互 促共融的产业新图景。 多家参展企业对上海证券报记者表示,文旅新业态的发展代表着文旅产业从"资源驱动"转向"创新驱 动",其核心驱动力是科技赋能与消费体验升级。在AI技术的推动下,文旅新业态将更加丰富,涌现出 更多新产品、新场景和新体验,进而带动文旅消费不断升级与爆发。 走进首钢园9号馆和11号棚,前沿科技与文化融合的创新成果让人目不暇接,区块链、AIGC、VR等技 术已经成为培育文化新质生产力的核心力量。 快手相关人士告诉上证报记者,相比传统文旅业态,AIGC、元宇宙、XR等技术的深度应用升级了文旅 体验模式,拓宽了文化形态与创意边界,进而激发了大众的文旅消费新需求。振华文明(北京)文化发 展有限公司相关负责人也认为,文旅新业态的核心是从"卖资源"转向"卖体验"。 科技赋能不仅体现在体验升级上,更带来了生产效率的大幅提升。虚拟制作能够大幅提升影视制作效 率,AI数字人极大加快了服务响应速度,效率提升直接转化 ...
武汉迎新季系列活动“燃”动全城
Chang Jiang Ri Bao· 2025-08-27 01:44
Group 1: Core Activities for University Freshmen - Wuhan government is organizing a series of activities themed "University City, Welcoming New Wuhan Residents" from now until September 30, 2025, to create a vibrant atmosphere for university students [1] - The activities include five main series: "Young" Tour, "Young" Taste, "Young" Sports, "Young" Shopping, and "Young" Travel, aimed at enhancing the experience of new students [1] Group 2: Tourism and Cultural Events - The "Young" Tour series will integrate quality cultural and tourism resources, featuring events like the 2025 China Cultural Tourism Industry Expo from September 12 to 14, where freshmen can experience new tourism products [2] - Special performances and immersive experiences will be available at various venues, including concerts and themed cultural tours [2][3] Group 3: Shopping Initiatives - A total of 54.6 million yuan in retail and dining consumption coupons will be distributed online and offline to meet the shopping needs of university students [4] - The initiative includes 24.6 million yuan in "Hubei Shopping" retail dining coupons and 30 million yuan in "碰一碰" discount coupons through platforms like Alipay [4] Group 4: Food Promotions - A series of food-related activities will be held, including discounts at renowned restaurants and online platforms offering promotions for university students [5] - Notable offers include discounted meals from local restaurants and free hot dry noodles distributed to new students [5] Group 5: Transportation Services - Customized transportation services will be provided for new students, including direct buses from major transport hubs to universities [6] - Ride-hailing platforms will offer exclusive discounts for students, and self-service luggage storage will be available at key metro stations [6] Group 6: Sports and Fitness Activities - A city-wide orientation challenge will be organized for 2,400 university students, featuring themed routes that highlight cultural and commercial landmarks [7] - The sports bureau will issue 500,000 yuan in sports consumption vouchers to encourage participation in local sports events [7]
焦点访谈|新职业新工种亮相,藏着哪些机会?一起了解就业新方向
Yang Shi Wang· 2025-07-04 13:52
Core Points - The Ministry of Human Resources and Social Security in China has announced the addition of 17 new occupations and 42 new job types, reflecting the emergence of new technologies and industries as the economy shifts towards high-quality development [1][18] - New job roles such as "Generative AI Animation Maker" and "Drone Swarm Flight Planner" are examples of how the demand for AI integration in various sectors is creating new career paths [3][8] - The digital content market is projected to exceed 10 trillion, indicating a significant growth potential for new roles in the animation and digital content creation industry [5] Group 1: New Occupations - The new occupations include roles like "Generative AI Animation Maker," which involves using AI tools to create animation based on client needs [3] - "Drone Swarm Flight Planner" is another new role that requires skills in programming and creative design to manage drone performances [8] - The emergence of these roles is a direct response to the increasing demand for AI in production across various industries [7] Group 2: Industry Trends - The animation industry is seeing a shift where traditional skills are being complemented by AI technology, leading to a new career path that emphasizes both artistic and technical skills [5][10] - The travel photography sector is also evolving, with roles like "Travel Photography Customization Specialist" emerging to meet the growing demand for personalized travel experiences [14] - The overall trend indicates a broader transformation in the job market, driven by technological advancements and changing consumer preferences, leading to the creation of diverse new job types [18][19]
“暑期档”文旅旺起来 金融支持乘“热”而上
Zheng Quan Ri Bao· 2025-06-30 05:35
Core Viewpoint - The tourism and cultural industry is experiencing significant growth during the summer season, with financial institutions responding to the increased demand for comprehensive financial services to support this sector [1][5]. Group 1: Financial Support and Services - Financial institutions are actively engaging with tourism enterprises to understand their specific needs and provide tailored credit plans, ensuring that funds are allocated effectively [2][3]. - The establishment of special credit funds, such as the 500 million yuan dedicated to supporting tourism financing needs, highlights the proactive approach of banks in addressing the long-term investment and return challenges faced by the industry [3]. - Innovative financial products, such as the "Zhu Cheng e-loan," have been developed to meet the financing needs of local businesses, significantly reducing loan approval times from three days to three minutes [2][3]. Group 2: New Business Models and Trends - The emergence of unique and small-scale tourism projects has created substantial financing demands, while also facing the common challenge of high initial investment and long return periods [3][4]. - Financial institutions are exploring new collateral methods, such as intellectual property pledges, to provide more flexible financing options for tourism enterprises [6][10]. - The integration of various payment services and digital solutions is being prioritized to enhance the customer experience and streamline transactions in the tourism sector [8][9]. Group 3: Market Dynamics and Consumer Behavior - The summer tourism season is characterized by a surge in family and child-oriented travel, prompting financial institutions to enhance their service offerings at tourist sites [8]. - The focus on optimizing payment services and creating a seamless payment ecosystem is essential for improving customer satisfaction and loyalty in the tourism market [8][9]. - The financial support for the tourism industry is seen as a critical component for the overall economic growth and development of related sectors [9][10].
五天接待游客八百多万人次!长沙上榜“五一”全国热门目的地TOP10
Chang Sha Wan Bao· 2025-05-06 02:05
Core Insights - The article highlights the significant increase in tourism in Changsha during the 2025 "May Day" holiday, with a total of 8.11 million visitors, marking a year-on-year growth of 31.35% [1][4] - Total tourist spending reached 6.778 billion yuan, reflecting a year-on-year increase of 22.39% [1][4] - Changsha has become one of the top 10 popular destinations in China, driven by various tourism initiatives and infrastructure improvements [1][5] Visitor Statistics - The peak visitor count reached 1.8116 million on May 3 at 5 PM [1] - Out of the total visitors, 1.5455 million were from outside the province, accounting for 19.05%, while 6.5652 million were local visitors, making up 80.95% [4] - The age distribution of visitors shows that 49.62% were under 40 years old, 24.24% were aged 41-50, 18.87% were aged 51-60, and 7.28% were over 60 [4] Hotel and Travel Trends - Hotel bookings in Changsha saw a nearly 10% increase compared to the previous year during the holiday [5] - There was a remarkable 140% increase in inbound travel orders, indicating a growing interest from international tourists [5][6] Tourism Infrastructure and Marketing - Changsha has leveraged the benefits of visa-free policies to enhance its inbound tourism infrastructure, including multilingual services and personalized tour planning for foreign visitors [6] - The city has actively promoted its cultural and tourism resources through various marketing strategies, including partnerships with local attractions and tailored experiences for tourists [6] Emerging Tourism Experiences - The demand for diverse and engaging travel experiences has led to the rise of new tourism formats such as performance tourism, culinary tourism, and cultural events [9] - Notable attractions like the "Flame Encounter Liuyang River" show and various themed events have significantly increased visitor engagement, with some events seeing over 480,100 attendees, a staggering growth of 1070.44% [9][10] Cultural and Heritage Activities - The "May Day" holiday featured numerous cultural activities, including a non-material cultural heritage market that attracted over 32,000 participants [10] - Events like the "National Style Fireworks Festival" and various themed performances contributed to a vibrant cultural scene, enhancing the overall tourist experience [10]
“工业+”“电影+”“夜游+”……玩出消费新花样 点亮假日经济新活力
Yang Shi Wang· 2025-05-03 07:01
Group 1 - The film "The Vast Horizon is My Love" is set to be released during the May Day holiday in 2025, with filming locations spanning over 40 regions from Inner Mongolia to Hunan, which are now promoting tourism routes themed around the movie [1] - Qingxi Village in Hunan, a filming location for the movie, has introduced a new interactive experience combining literature and performance, allowing visitors to engage with the story and enjoy immersive literary experiences [3] - The integration of film and tourism has boosted local consumption, with discounts offered to tourists holding movie tickets at various attractions during the holiday [5] Group 2 - In Quanzhou, visitors often purchase local cultural and creative products as souvenirs, enhancing their experience of the film's landmarks [6] - Popular tourist spots in Quanzhou, such as the East and West Towers and Zhonglou, frequently see visitors taking photos with local creative products, showcasing a new way to engage with the city [9] - A local creative store in Quanzhou has developed 300 unique products inspired by local culture, with one popular item selling over 500 units in a single day during the holiday [12] Group 3 - The holiday period has seen a surge in diverse cultural tourism experiences, including VR viewing, industrial heritage tours, and technology-driven light shows, stimulating the holiday economy [15] - The introduction of a composite VR cinema in Beijing's 798 Cultural Park offers immersive experiences across various themes, attracting consumers [18] - Industrial tourism is gaining popularity, with cultural districts in old industrial cities like Hengyang and Chongqing drawing visitors through a blend of retro industrial aesthetics and modern culture [20] Group 4 - Night tourism is on the rise in Jiangsu's Huai'an, featuring immersive night tours combined with technology-driven light shows, creating a captivating visual experience for visitors [23] - A cultural event in Xi'an, featuring a large-scale performance of traditional Qin opera, showcases the region's rich cultural heritage and attracts both locals and tourists [26]