文化迎新活动同步精彩上演。宜春市图书馆亲子手工、美术馆新年版画、博物馆元旦专题展等系列活 动，以及高安舞狮、樟树"金马贺岁"喜乐会等民俗活动，让游客在休闲度假中触摸宜春千年文脉，提升 文旅体验的获得感。 客源结构呈现新变化，除南昌、长株潭、武汉等周边3小时交通圈城市占比超65%外，长三角、珠三角 等地区客流明显增长，占比提升至20%以上。游客群体中，85后至00后年轻群体占比超60%，家庭亲子 游、中老年康养游群体占比亦稳步提升，多元产品体系满足了不同年龄段需求。 为保障市场平稳运行，宜春市各文旅部门实行24小时值班值守，开展"九小"场所消防整治、景区森林防 火排查等行动，联合多部门对A级景区、星级饭店等重点场所及特种设备、食品安全等进行全面排查， 确保文旅市场安全有序。（亚静） 中国发展网讯 2026年元旦假期，宜春文旅市场火爆十足，三天假期内，当地举办特色文旅活动100多 场，接待游客数和旅游收入均创新高，文旅消费市场实现开门红。 元旦假期，宜春市以温泉为核心、冰雪为亮点，叠加多元新业态与特色文化活动，实现热度与品质双提 升。作为宜春文旅的"王牌"，温泉与冰雪业态表现尤为亮眼。明月山温汤、铜鼓汤里等温泉度 ...

中新网上海12月28日电 (记者 王笈 缪璐)12月27日至28日，"域见上海 申爱崇明"崇明文旅推介嘉年华在 上海前滩公园巷举行。其间，崇明"一垄地"项目正式发布——未来，游客可以预约一片田地，体验一整 年的田园生活，让"尝鲜"直达田间地头。 从东平国家森林公园、西沙明珠湖景区等"老牌"景点，到堡镇江堤、漫屿户外运动营地等网红"小微旅 游目的地"；从带着露水出岛的崇明鲜品，到各具特色的崇明好物……此次嘉年华分为文、旅、商、 体、农、地标宴及乡镇七大板块，全面展示崇明从特色农产品、非遗文创到高端民宿、体育旅游的全业 态资源。 "域见上海 申爱崇明"崇明文旅推介嘉年华。 主办方供图 崇明的饮食文化深深扎根于自然馈赠，在江海交汇地貌和肥沃土壤中，孕育出风味独特的崇明美食。据 介绍，崇明有15项国家地理标志产品，占上海总量近半。嘉年华期间，"崇明地标宴"菜单和6家挂牌体 验餐厅正式发布——地理标志从"产品标签"升级为"体验场景"，让每一道菜成为可品尝的岛屿故事，一 桌吃遍生态岛的"鲜美滋味地图"。 针对"个性化、深度化"旅行需求，来自崇明的商户代表们还重点推介了元旦迎新、喜迎马年新春等特色 旅游路线和文旅产品。例如 ...

来自国新办新闻发布会的数据显示，今年1—11月份，中国服务零售额同比增长5.4%，居民文化休 闲等相关服务发展较好，其中文体休闲服务类零售额同比增速超过10%，旅游咨询租赁服务类等零售额 增长较快。 作为典型的服务消费，文旅消费的活力离不开高质量、多样化的供给。今年以来，中国文旅产业持 续向新而行，创造一系列新业态、新场景，更好满足不同群体的消费需求，加速释放消费潜力，促进市 场蓬勃发展。 从"到此一游"到"沉浸其中" 在陕西西安，走进秦始皇陵全真XR体验空间，游客可以借助XR头显设备，即刻"步入"秦陵地宫， 与兵马俑来一场跨越时空的对话；在湖北荆门，圣境山景区通过建设滑翔伞体验项目、高空观景台和主 题咖啡空间等，打造"低空滑翔+生态漫游"新模式，让游客"换种视角"感受自然之美；在福建泉州，西 街老菜场创新融合夜市、民宿等多种业态，引入非遗展演，让传统市场变成游客体验泉州文化的新空 间…… 数字化、沉浸式的业态创新，带来丰富的文旅场景，重塑游客出游体验，推动文旅消费提质升 级。"现在的旅游产品越来越时尚、越来越有科技范儿。"今年10月，游客李女士在安徽阜阳体验了"夜 游双清湾"行进式水上民谣夜游项目，被湖面巨 ...

Core Insights - The unexpected popularity of the "three-piece set" from Guangde, consisting of a炖锅 (stew pot), 卡旺卡奶茶 (Kawanka milk tea), and 詹记桃酥 (Zhanji peach crisp), has attracted tourists from regions like Shanghai, Jiangsu, and Zhejiang, showcasing a successful case of local cultural tourism [1][2] Group 1: Market Trends - The surge in Guangde's tourism reflects a broader trend of diversified consumption in China, shifting from product-based to experience-oriented and emotional consumption [2] - There is a growing demand for cultural and creative products, as well as intangible cultural heritage items, indicating a shift in consumer preferences towards experiences that provide both satisfaction and emotional value [2] Group 2: Local Government Initiatives - The local government has implemented policies to innovate consumption scenarios, create quality IPs, and promote the integration of various business formats, which have contributed to Guangde's rise as a tourist destination [4] - Events such as the "炖锅大武台" (Stew Pot Grand Competition) and high-end sports events have been organized to attract visitors and enhance the city's appeal [4] Group 3: Community Engagement - Guangde's response to the influx of tourists has been commendable, with the government providing free buses and parking, and local businesses ensuring the freshness of ingredients [5] - The community's willingness to welcome visitors has transformed the city's image from merely being a "net celebrity" location to a place that offers genuine emotional connections [5] Group 4: Comparative Analysis - Other counties in China have also successfully gained attention by leveraging their unique characteristics, such as Anji County's bamboo forests and Dali's cultural identity, highlighting the importance of local culture in attracting tourism [7] - The challenge for Guangde lies in converting the temporary surge in visitors into sustained interest and deeper tourism experiences, which will require ongoing efforts to enhance local offerings [7]

Core Viewpoint - The 19th Chongqing Yangtze River Three Gorges (Wushan) International Red Leaf Festival will take place on November 22, featuring a shift from mere observation to an interactive experience, aiming to create a rich and diverse cultural tourism event for visitors [1][3]. Group 1: Event Overview - The festival has been held annually since 2007, evolving from a single sightseeing event to a significant driver of tourism in the Three Gorges area, transforming the "autumn-winter off-season" into a "peak season" [3]. - In 2024, the Northeast Sichuan Three Gorges area is expected to receive 12.09 million overnight visitors, a year-on-year increase of 14.3%, with 10.26 million visitors recorded from January to October this year [3]. Group 2: Cultural and Economic Impact - Wushan has leveraged the brand influence of the Red Leaf Festival to promote the "Bashu Cultural Tourism Corridor," positioning it as a key node in the collaborative development of the Sichuan-Chongqing region [3]. - The local government has formed a "Red Leaf Alliance" with other renowned scenic areas to create immersive cultural tourism products that integrate poetry and landscape, enhancing the depth of cultural experience [3]. - Future efforts will focus on building a shared brand, market, and industry to elevate the Red Leaf Festival from a local brand to a regional public brand, increasing the international recognition and competitiveness of the Bashu Cultural Tourism Corridor [3]. Group 3: Visitor Experience Enhancements - The festival will feature a variety of activities that allow visitors to enjoy the natural beauty while immersing themselves in the cultural charm of the Three Gorges [4]. - New experiences include hot air balloon rides for aerial views of the Three Gorges, low-altitude "fly over the Three Gorges" projects, and unique perspectives from the Three Gorges climbing activities [4]. - The festival aims to create a new cultural tourism landscape that combines observation, experience, and interaction, making "Wushan Red Leaves" a powerful engine for regional development [4].

Core Viewpoint - The 2025 Shenzhen Golden Coast Tourism Carnival aims to showcase the diverse cultural, tourism, sports, and technological elements of Yantian District, promoting new tourism experiences and economic growth in the region [1][3]. Group 1: Event Highlights - The opening ceremony featured a unique arrival by helicopter, symbolizing Yantian's development of low-altitude economy and innovative tourism [3]. - The event was structured around four thematic chapters: "Blue," "Golden," "Green," and "Warm Orange," each representing different aspects of Yantian's natural beauty, cultural heritage, tourism potential, and future aspirations [3][5]. Group 2: New Tourism Initiatives - The event introduced several new tourism experiences, including a wedding venue cluster in Xiaomeisha and a comprehensive diving experience for ages 5 to 60 [6]. - A new immersive theater experience combining drama and magic was also launched, enhancing the sensory experience for visitors [6]. Group 3: Cultural and Technological Integration - A robot spokesperson from the Damesha Cultural and Creative Industry Park presented the park's future plans, highlighting six key functional areas aimed at creating a new consumer landmark in eastern Shenzhen [8]. - The park plans to collaborate with major brands like Happy Mahua and KFC to enhance visitor experiences through entertainment and dining [8]. Group 4: Comprehensive Tourism Offerings - The "Eastern One Card" tourism guide was introduced, linking local dining with popular attractions, creating a complete consumer experience from online promotion to social sharing [10]. - Four new themed travel routes were launched, catering to diverse visitor preferences, including family-friendly options [10]. Group 5: Upcoming Events - The carnival marks the beginning of a series of cultural and sports events in Yantian, including international competitions such as the 2025 Water Wing Board World Cup and the 2025 Shenzhen 100 Mountain Race [11][13].

Core Insights - Chengdu is enhancing its county-level cities, particularly focusing on the development of eight new urban areas that connect with the main urban area and the Chengdu metropolitan area, aiming to stimulate economic growth and urban-rural integration [2] Group 1: Tourism Development - During the National Day and Mid-Autumn Festival, Chengdu launched eight themed tourism routes, with the Changqiu Moon Viewing Platform in Pujiang County being highlighted as a top spot for snow mountain viewing [2] - The Changqiu Mountain Forest Park opened during the holidays, attracting over 96,000 visitors, including many photography enthusiasts [2][6] - The park features a 4.2-kilometer mountain biking trail and hosted various events such as a camping music festival and a wild market during the holiday period [3] Group 2: Cultural and Recreational Facilities - The Chengdu International Equestrian Center, located by Shixiang Lake in Pujiang, has hosted multiple equestrian events and offers horseback riding experiences, attracting over 4,000 leisure riders this year [3] - The Chengdu High Porcelain Museum, showcasing nearly 10,000 ceramic art pieces, has become a cultural hub, facilitating immersive experiences for visitors [5] Group 3: New Projects and Initiatives - Pujiang County is accelerating the construction of new projects such as the Pujiang Museum and the Pujiang Sports Center, aiming to create a blend of business, sports, and cultural experiences [4] - The county is focusing on transforming rural areas into tourist attractions, enhancing the aesthetic value of villages and natural landscapes, and promoting outdoor leisure activities [5] Group 4: Visitor Statistics and Engagement - During the holiday period, Pujiang received over 1.13 million visitors, indicating a strong engagement with the local tourism initiatives [6] - The county's tourism strategy includes monthly themes and weekly activities, integrating various recreational events into the community lifestyle [6]

Core Viewpoint - The article discusses the emergence of a new business model in the tourism industry along the Sichuan-Tibet line, particularly focusing on the concept of "Business Zhuoma," which combines accommodation, dining, and entertainment to attract tourists and generate revenue [4][12][14]. Group 1: New Business Model - A guesthouse in Kangding, Sichuan, transformed its business by incorporating performances into its offerings, leading to increased demand and profitability [5][21]. - The term "Business Zhuoma" refers to young performers who entertain guests, creating a unique experience that has drawn significant attention and foot traffic [6][12]. - The integration of dining and entertainment has allowed the guesthouse to thrive despite a challenging tourism environment, with some guests even paying substantial amounts for VIP experiences [12][21]. Group 2: Market Dynamics - The tourism industry along the Sichuan-Tibet line has faced challenges due to competition from new energy vehicles, which have become alternatives for accommodation [16][25]. - Many traditional hotels and guesthouses are struggling with price wars and declining occupancy rates, prompting them to innovate by bundling services [16][25]. - The rise of "Business Zhuoma" performances has filled a gap in nighttime entertainment, addressing the lack of consumption scenarios for tourists after dark [32]. Group 3: Cultural Implications - The performances, while popular, have sparked debate about their impact on the authenticity of Tibetan culture, with some arguing they detract from traditional customs [30][31]. - The phenomenon reflects a broader issue in the tourism sector, where the need for nighttime activities has led to the commercialization of cultural expressions [31][32]. - The article suggests that while the current model is profitable, it may face scrutiny and potential backlash if perceptions of cultural appropriation arise [30][32].

Core Insights - The article highlights the transformation of Shushan into a popular "big suburban park" that integrates nature, culture, and local cuisine, attracting a growing number of visitors during holidays [1][2][3] Group 1: Visitor Experience - Shushan offers a unique experience where visitors can hike, enjoy scenic views, and engage in local cultural activities, creating a blend of relaxation and physical activity [1][2] - The local cuisine, featuring freshly prepared dishes like sweet osmanthus lotus and steamed white fish, enhances the visitor experience, making it feel more authentic and connected to rural life [2] Group 2: Community Engagement - The village has embraced new cultural tourism models, creating diverse "check-in points" that attract younger visitors to engage in traditional crafts and photography [1][2] - The interaction between tourists and local residents fosters a warm and friendly atmosphere, making Shushan feel like a familiar place rather than just a tourist destination [2] Group 3: Development Strategy - The local government has leveraged the "Two Mountains" theory to improve the environment, introduce new industries, and empower local culture, transforming Shushan into a multi-functional destination for fitness, ecological tourism, and cultural experiences [2] - The aim is for Shushan to become an integral part of daily life for Suzhou residents, not just a holiday spot [2]

Core Insights - The development of new business models in the cultural tourism industry signifies a shift from "resource-driven" to "innovation-driven" approaches, with technology empowerment and enhanced consumer experiences as the main driving forces [1][2] - The integration of advanced technologies such as AI, blockchain, and VR is fostering a new landscape of cultural production and consumption, leading to an upgrade in cultural tourism experiences and stimulating new consumer demands [1][2] - The 2025 China International Service Trade Fair's cultural tourism exhibition serves as a microcosm of current industry transformations and a barometer for future service trade trends, emphasizing the need for a closer synergy between technology, policy, and consumer demand [3] Industry Developments - The application of digital technologies is significantly improving production efficiency in the cultural tourism sector, with virtual production enhancing film-making processes and AI digital humans accelerating service response times [2] - The emergence of new productive forces driven by technology is permeating consumer endpoints, prompting cross-industry collaborations and comprehensive upgrades in cultural consumption scenarios [2] - The transition from "selling resources" to "selling experiences" is a key focus for companies in the cultural tourism sector, as they seek to enhance the attractiveness and international influence of cultural destinations through enriched experience offerings [1][2] Challenges and Opportunities - Despite rapid growth, the cultural tourism industry faces multiple bottlenecks that could hinder the sustained expansion of service trade, including challenges in technology application, deep integration, talent scarcity, and complexities in data management and copyright protection [2] - The need for interdisciplinary talent is highlighted as a critical factor for overcoming cognitive barriers between different sectors such as culture, commerce, tourism, and sports, which often leads to superficial collaborations rather than synergistic outcomes [3]