（来源：衢州日报） 转自：衢州日报 2026年春节假期，恰逢"史上最长春节假期"叠加文旅消费升级与文旅促产品创新集中释放的双重契机。 记者从浙江省文化广电和旅游厅获悉，综合运营商手机信令大数据监测，2026年春节假期，浙江省累计 接待全域游客4604.3万人次，同比增长24.7%。其中接待过夜游客2931.7万人次，同比增长25.9%。全域 旅游综合收入679.5亿元，同比增长26.5%。游客人均花费1475.8元，同比增长1.4%。值得一提的是，省 外游客达1246万人次，同比增长40.7%，来自上海、江苏、广东三地的游客最多。 景区景点方面，全省4A及以上景区累计到访3041.6万人次，同比增长24.8%。全省省级及以上旅游度假 区累计到访1351.2万人次，同比增长20%。全省省级及以上夜间文化和旅游消费集聚区累计到访1254.6 万人次，同比增长23.6%。 假期里，全省文旅新业态、新场景不断涌现，通过玩法焕新、产品升级打造消费新增长点。例如，衢州 古城推出非遗巡演、南孔宋宴等活动，累计接待游客68.4万人次，同比增长51.1%；杭州德寿宫遗址博 物馆推出《德寿夜宴》夜游项目，投运12天累计接待游客1 ...

刚刚过去的9天春节长假，创下了多项"新高"。 监制丨王元 主编丨谢玉洁 首先，全社会跨区域人员流动量累计超28亿人次，同比增长8.2%，创历史新高。流动的中国，新意盎然。自驾出行占比持 续提升，就像一位游客说的，"刷到好玩的地方，方向盘一打就过去了"。不少高铁新线也首次投入春运，让更多旅客能 够"说走就走"。 此外，"反向过年"成为新趋势，父母去子女城市过年，带动了一线城市的"团圆经济"。旅途中的候车厅和 服务区也摇身一变，成了可以休闲和购物的消费新空间。 视频编辑丨杨振江 再看文旅方面，今年春节假期，全国国内出游5.96亿人次，国内出游总花费8034.83亿元，均创历史新高。高人气背后，有 很多新升级。从"跟着春晚去旅行"到"跟着电影去旅游"，屏幕上的人气IP正成为文旅超级"种草机"。像春晚分会场宜宾，今 年春节假期全市旅游消费，就创下历史新高。新引擎之外还有新体验。春晚大火的机器人在不少景区火速亮相，各式各样 的非遗体验也玩出了新花样，从科技赋能到传统焕新，玩法迭代升级，是为了满足大家对旅游的更高期待。 "新高"，不仅是指数字，也可以理解为，各类新业态新场景涌现，带来了生活品质提高和经济高质量发展。红火开 ...

Core Viewpoint - The article emphasizes the strategic initiatives taken by the Foshan municipal government to promote rural revitalization and the development of new types of rural collective economies, focusing on integrated urban-rural development and ecological construction. Group 1: Rural Revitalization Strategy - The Foshan municipal government has outlined a comprehensive blueprint for rural revitalization, focusing on urban-rural integration, the cultivation of new types of rural collective economies, and ecological construction [9][18]. - The "Ring Two Rivers Pilot Area" is identified as a key driver for promoting rural revitalization and coordinated urban-rural development, with a focus on connecting various resources such as industry, shipping, culture, and ecology [12][14]. Group 2: Collaborative Support - The government is actively engaging in cross-regional collaborative support to enhance rural development, emphasizing the importance of multi-dimensional cooperation in areas such as industry, consumption, labor, and public welfare [25][29]. - Initiatives include strengthening partnerships with other regions to facilitate the entry of high-quality agricultural products into the Greater Bay Area market [30][33]. Group 3: Management Reform - The Foshan municipal government is prioritizing the reform of rural collective asset management, aiming to develop modern agriculture and explore effective pathways for new types of rural collective economies [36][40]. - Emphasis is placed on establishing a collaborative mechanism for party building to support rural economic development and enhance the quality of life in rural areas [39][41]. Group 4: Village-Enterprise Cooperation - The "village-enterprise cooperation" model is highlighted as a unique approach to drive rural development, encouraging social participation and collaboration between enterprises and villages [44][46]. - The government aims to deepen this cooperation to enhance industrial collaboration and improve living standards in rural areas [48]. Group 5: New Business Models - The municipal government is focused on integrating cultural and tourism resources to transform ecological advantages into economic benefits, promoting new business models such as eco-tourism and cultural experiences [51][57]. - Efforts are being made to enhance the overall planning and promotion of cultural tourism activities, thereby fostering a deeper integration of agriculture, culture, and tourism [56].

央广网合肥2月6日消息（记者徐鹏 实习记者吴梦凡）2026年安徽省两会期间，安徽省人大代表、来安 县香月良农产品种植专业合作社理事长刘良围绕城乡居民增收计划落地实施，为推动居民增收、缩小城 乡差距、释放内需潜力提出看法与建议。 刘良认为，收入增长将带动消费能力提升，形成内需扩张的可持续动力，有效释放消费潜力；计划还强 调"投资于人"与"投资于物"结合，通过职业教育提升劳动力素质，实现技能增收，构建居民增收的长效 性机制。 刘良表示，要确保城乡居民增收计划落地见效，需要建立监测评估体系，动态跟踪政策实施效果，确保 各项政策措施精准落地。同时强化财政与货币政策协同，例如通过降准降息引导金融资源流向民生领 域，激发民间投资活力。 谈及具体实施路径与关键举措，刘良建议多措并举拓宽居民增收渠道：工资性收入方面，鼓励企业提升 薪酬，完善就业支持政策；经营性收入方面，发展数字经济、文旅等新业态，激发市场活力；转移性收 入方面，扩大育儿补贴、基础养老金等民生保障覆盖面。 ...

1月26日，文化和旅游部发布2025年国内居民出游数据情况。根据国内居民出游抽样调查统计结 果，2025年，国内居民出游人次65.22亿，比上年同期增加9.07亿，同比增长16.2%。国内居民出游花费 6.30万亿元，比上年同期增加0.55万亿元，同比增长9.5%。 在新年伊始陆续召开的地方两会上，很多地区对今年的文旅工作作出明确部署。如2026年河南省政 府工作报告提出，推进"文旅+百业""百业+文旅"融合发展，打造一批景区、街区、工业遗产等沉浸式体 验新空间。同时，很多地区也抢抓元旦、春节"双节"旅游旺季的机遇，纷纷祭出各种花式揽客和消费引 流活动，争取实现文旅消费"开门红"。1月16日，"北国好风光 惠聚黑龙江"文旅促消费暨春节文旅消费 月主场活动启幕。据了解，本次活动将文化演艺与文旅推介深度融合，推出了鄂伦春族服饰展演、马头 琴呼麦表演等极具民族特色的文体活动。黑龙江省文旅部门将以本次活动为契机，持续激发文旅市场消 费潜力，丰富冰雪文旅产品供给，推动文旅产业从"一季红"迈向"全年旺"。 文旅市场为何不断升温增效？首先是因为在供给端文旅产品和新业态升级，使得消费体验更加多 元、更具沉浸感，激发了消费内在 ...

褚思雨 邓超 济宁报道 新春启序,福暖济宁。为传承中华优秀传统文化,激活春节文旅消费市场,丰富群众精神文化生活,济宁市文 化和旅游局统筹全市文旅资源,精心策划推出"相约济宁过大年"2026文旅贺新春系列主题活动500余项。 活动自即日起持续至元宵节,实现"周周有活动、场场都精彩",让"孔孟之乡 运河之都"的新春既有烟火 气,更有文化味。 2026济宁太白湖新春灯会《马上发财》灯组。 带着同学游济宁 青春赋能文旅兴 1月26日至3月3日,济宁市文化和旅游局组织旅游景区、街区、度假区开展"带着同学游济宁"全国大学生 新春旅行季活动,推出多重专属优惠与特色体验,让青年学子在济宁感受新春暖意与文化魅力。 "活动重点推出景区门票减免、文旅消费优惠、打造文旅新业态新场景三大举措。"济宁市文化和旅游局 资源开发科科长黄红星介绍。景区门票减免方面,微山湖旅游区对大学生实施首道门票免费；尼山圣 境、尼山鲁源村景区对入住相关合作酒店的大学生免门票,陪同大学生可享受1位免票。三孔、孟府孟 庙、峄山等11家景区实施景区门票大学生半价政策。 文旅消费优惠多点开花,曲阜三孔景区对发布抖音短视频并添加"孔府过大年"话题的大学生,给予景区电 ...

"以前办事要跑好几个部门，现在方便多了，改革真是办到了我们心坎里。"居民李树平谈及古城管理机 制改革时说道。当地建立"街道吹哨、部门报到"协同机制，并设立古城保护基金，优化修缮补助办法， 简化审批流程，鼓励居民参与自主修缮。 山西平遥古城探索人居型世遗保护新路径 中新网山西平遥1月16日电 (胡健 王瑞琴 王俊)世界文化遗产平遥古城近年来探索出一条历史文化遗产保 护与活化利用并重的新路径。当地在严格保护文物本体、改善基础设施的同时，注重提升居民生活品质 与游客体验，推动这座千年古城在当代持续焕发生机。 清晨，古城居民杨淑珍来到书院街的社区卫生服务站进行体检。这处由闲置民居修缮改造而成的服务 站，成了附近居民家门口的"健康守护站"。"以前体检要跑到城外医院，现在走路就能到，方便多 了。"杨淑珍说。 平遥县近年来将古城保护置于突出位置，出台专项行动方案，明确文物保护、传承活化等方面任务，并 依托新建的消防站、数字化安防工程与社会认养等机制，筑牢文物安全防线。与此同时，当地完成对城 内近3800处传统院落及上千家店铺的系统摸排，以"一房一策"方式推进修缮，同步提升基础设施与公共 服务。 俯瞰平遥古城明清一条街。赵晶 ...

Core Insights - The tourism market in Yichun experienced a significant surge during the New Year holiday, with over 100 cultural and tourism activities held, leading to record numbers in both visitor count and tourism revenue [1] Group 1: Tourism Performance - Yichun's tourism market achieved a strong start to the year, with over 180,000 visitors to hot spring tourism and a 100% occupancy rate in key hot spring resorts during the first two days of the holiday [1] - The ice and snow tourism sector attracted 32,000 visitors, particularly among younger demographics, with new attractions and events enhancing the experience [1] Group 2: New Business Models - The introduction of new business models, such as the one-stop consumption model combining accommodation, hot springs, and dining, has gained popularity among tourists [1] - The opening of the Scented Land amusement park and various cultural events, including concerts and traditional festivals, contributed to a vibrant atmosphere and increased visitor engagement [2] Group 3: Visitor Demographics - The visitor demographic has shifted, with over 60% of tourists being from the post-85 to post-00 generations, and an increase in family and elderly wellness tourism [2] - The proportion of visitors from the Yangtze River Delta and Pearl River Delta regions has risen to over 20%, indicating a broader appeal beyond the immediate vicinity [2] Group 4: Safety and Regulation - Yichun's tourism departments implemented 24-hour monitoring and safety measures, including fire safety inspections and food safety checks, to ensure a secure and orderly tourism environment [2]

中新网上海12月28日电 (记者 王笈 缪璐)12月27日至28日，"域见上海 申爱崇明"崇明文旅推介嘉年华在 上海前滩公园巷举行。其间，崇明"一垄地"项目正式发布——未来，游客可以预约一片田地，体验一整 年的田园生活，让"尝鲜"直达田间地头。 从东平国家森林公园、西沙明珠湖景区等"老牌"景点，到堡镇江堤、漫屿户外运动营地等网红"小微旅 游目的地"；从带着露水出岛的崇明鲜品，到各具特色的崇明好物……此次嘉年华分为文、旅、商、 体、农、地标宴及乡镇七大板块，全面展示崇明从特色农产品、非遗文创到高端民宿、体育旅游的全业 态资源。 "域见上海 申爱崇明"崇明文旅推介嘉年华。 主办方供图 崇明的饮食文化深深扎根于自然馈赠，在江海交汇地貌和肥沃土壤中，孕育出风味独特的崇明美食。据 介绍，崇明有15项国家地理标志产品，占上海总量近半。嘉年华期间，"崇明地标宴"菜单和6家挂牌体 验餐厅正式发布——地理标志从"产品标签"升级为"体验场景"，让每一道菜成为可品尝的岛屿故事，一 桌吃遍生态岛的"鲜美滋味地图"。 针对"个性化、深度化"旅行需求，来自崇明的商户代表们还重点推介了元旦迎新、喜迎马年新春等特色 旅游路线和文旅产品。例如 ...

Group 1 - The core viewpoint of the articles highlights the growth and innovation in China's cultural and tourism industry, with a focus on enhancing consumer experiences and expanding service offerings [1][2][3][4][5][6] - In the first eleven months of this year, China's service retail sales increased by 5.4% year-on-year, with cultural and leisure services showing a growth rate exceeding 10% [1] - The introduction of new business models and immersive experiences in tourism, such as XR technology and innovative project offerings, is reshaping consumer engagement and driving demand [2][3] Group 2 - Zhejiang Province has showcased 15 cases of innovative practices in the cultural and tourism sector, demonstrating significant achievements in expanding consumption scenarios and optimizing the consumer environment [3] - The development of new tourism formats, such as performance economies and themed food streets, has led to substantial increases in visitor numbers and revenue, contributing to local economic growth [3][4] - The cultural and tourism industry is becoming a new highlight for driving domestic demand, promoting employment, and revitalizing the market [3][4] Group 3 - Innovative operational models in the tourism sector are reducing reliance on single ticket sales, broadening revenue streams through market-oriented approaches [4][5] - The integration of cultural heritage and entrepreneurial initiatives in rural areas is creating sustainable economic benefits for local communities, with significant increases in individual incomes [5] - The rise of cultural products reflecting Chinese heritage is driving consumer demand and enhancing cultural identity, contributing to a vibrant market landscape [6]