Core Points - The 11th Sichuan International Tourism Trade Expo will be held from April 25 to 27 in Leshan, with Uzbekistan as the guest country and Jilin Province as the guest province [3][4] - The expo will feature over 30,000 square meters of exhibition space, attracting nearly 300 exhibitors from around 30 countries and regions [3][4] - The theme of this year's expo is "Cultural Tourism Integration, Beautiful Life," focusing on the integration of culture and tourism [3][4] Exhibition Highlights - The expo will include 10 specialized exhibition areas, such as low-altitude flight, tourism equipment, and cultural tourism consumption [3][4] - A new cultural and creative exhibition area will showcase the history of cultural relics, including a collaboration with the Palace Museum to create a mixed reality experience [4][5] - The low-altitude flight area will highlight new tourism experiences, featuring various aerial tourism equipment and technologies [7][8] Business Opportunities - The expo aims to aggregate over 400 businesses, offering more than 1,000 tourism products, including hotels, homestays, and scenic spots [3][9] - Leshan is preparing to launch low-altitude tourism routes during the expo, enhancing the integration of low-altitude tourism with urban development [8][9] - Innovative promotional strategies, including discounts and service enhancements, are being implemented to stimulate market activity and consumer engagement [9]

Core Viewpoint - The 11th Sichuan International Tourism Trade Expo will be held on April 25 in Emei Mountain, focusing on the theme of "Cultural and Tourism Integration for a Better Life" [2] Group 1: Event Overview - The expo is co-hosted by the Sichuan Provincial Department of Culture and Tourism and the Leshan Municipal Government, with support from the Asia-Pacific Tourism Association and the China-ASEAN Center [2] - The event will feature over 30,000 square meters of exhibition space and nearly 300 exhibitors, including both indoor professional exhibition areas and outdoor interactive experience zones [2] - The expo has been held successfully for ten years since its inception in 2014, establishing itself as a significant tourism professional exhibition in China [2] Group 2: Key Features of the Expo - The expo will include six main activities and ten supporting activities, enhancing the content and format based on experiences from previous editions [3] - It will launch the 2025 "Comfortable Sichuan, Enjoying Tianfu" cultural and tourism consumption season, introducing innovative consumption scenarios and policies to stimulate consumer potential [3] Group 3: Innovative Aspects - The event will focus on a rich content theme, integrating 20 activities that span from late April to early May, shifting from simple image displays to more tangible and technological presentations [5] - Ten major exhibition areas will showcase cutting-edge products and technologies in the cultural and tourism industry, including low-altitude flight equipment and smart tourism products [5] - The expo will feature a "Cultural and Creative Exhibition Area" with a 500-square-meter section from the Palace Museum, highlighting the integration of cultural heritage and technology [5] Group 4: Consumer Engagement and Experience - The expo aims to enhance consumer experience through various interactive elements, allowing attendees to engage in a comprehensive viewing and shopping experience [5] - New consumption scenarios will be introduced, including traditional culture, family education, leisure health, and low-altitude tourism, which will stimulate related industries such as dining, accommodation, and shopping [6] Group 5: Media and Promotion - The expo will leverage new media for promotion, launching an online campaign titled "Traveling Sichuan, Enjoying Comfort" to expand its reach [6] - The event will utilize a "1+3" format, combining offline transactions with three online trading scenarios, including live streaming and influencer marketing [6]