以下文章来源于Counterpoint 咨询 ，作者Counterpoint Counterpoint 咨询 . Counterpoint Research 是一家专注于科技行业的全球性研究公司，在全球主要的市场有着强大的影响 力。我们致力于为合作伙伴提供准确、及时的市场数据，帮助他们做出明智的决策。 书本式折叠屏智能手机出货量份额 根据 Counterpoint Research 最新发布的《折叠/卷轴显示面板出货量追踪》 报告，2026 年折叠屏智 能手机面板出货量预计将实现 46% 的同比增长。 副总监 Guillaume Chansin 表示："随着苹果开始为其首款折叠屏 iPhone 采购面板，它将成为推动 市场增长的核心力量。我们预计折叠屏 iPhone 将重新激活整个折叠屏市场，并在 2026 年大幅提升 面板需求。" 全球折叠屏智能手机面板供应商出货量份额预测 来源：Counterpoint Research 折叠屏面板出货量追踪与预测 注：百分比因四舍五入可能不等于 100%。 就形态而言，折叠屏面板出货将与智能手机整体方向保持一致，书本型面板将在 2026 年进一步巩固 其主导地位。 "我 ...

Core Insights - The global foldable smartphone shipment volume reached a record high in Q3 2025, with a year-on-year growth of 14%, driven primarily by the strong performance of Samsung's Galaxy Z7 series [4][5]. Market Performance - In Q3 2025, foldable smartphones accounted for 2.5% of global smartphone shipments, indicating a growing acceptance in the high-end market [5]. - The book-style foldable models led market expansion, supported by the launch of Samsung's Galaxy Z Fold7 and Huawei's Mate series [5]. - The clamshell foldable models also performed well, benefiting from Samsung's refreshed product line and the strong showing of Motorola's Razr 60 series [5]. Future Projections - The foldable smartphone market is expected to close 2025 with a year-on-year growth of around 16%, maintaining a stable growth trajectory [8]. - By 2026, the market is anticipated to enter a significant expansion phase, driven by improvements in durability, thinner and lighter designs, and enhanced AI-driven software experiences [8]. - Apple is expected to enter the foldable market in the second half of 2026, potentially triggering a new upgrade cycle among high-end users [8][9]. Competitive Landscape - The competition in the foldable smartphone market is set to intensify with Apple's entry, prompting existing manufacturers to accelerate their technological advancements and product differentiation strategies [8][10]. - Samsung's recent launch of the Galaxy Z TriFold is a strategic pilot aimed at solidifying its technological leadership before broader commercialization [9][10].