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现场|万米云端,遇见上博
Xin Lang Cai Jing· 2025-05-07 09:03
Core Viewpoint - The "Shangbohao" themed aircraft, a collaboration between Shanghai Museum and Eastern Airlines, aims to promote Chinese traditional culture through a unique in-flight experience, showcasing ancient art elements and interactive activities for passengers [1][2][19]. Group 1: Aircraft and Design - The "Shangbohao" is a Boeing 777 decorated with ancient Chinese art themes, officially launched on April 30, making it the world's first aircraft themed around Chinese ancient art [2]. - The aircraft features prominent designs inspired by the Shanghai Museum's bronze artifacts, including intricate patterns derived from cultural relics, enhancing its visibility among other planes [4][6]. Group 2: In-Flight Experience - Inside the cabin, over 30 decorative elements based on the museum's bronze artifacts are displayed, creating an immersive exhibition-like atmosphere for passengers [6]. - Passengers receive exclusive cultural gifts, such as commemorative boarding passes and creative badges, enhancing their travel experience [10]. Group 3: Cultural Engagement - The flight includes interactive activities like quizzes about the Shanghai Museum, allowing passengers to engage with and learn about Chinese traditional culture during the journey [12][15]. - The aircraft serves as a cultural ambassador, with plans to operate international routes to cities like Venice and Cairo by 2025, further extending the reach of Chinese culture globally [19].