中国传统文化传播

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国产游戏用中国传统文化“圈粉”数亿海外玩家
Yang Shi Wang· 2025-07-25 05:58
Group 1 - The gaming industry is a significant category and growth point in China's service trade, with over 4,000 gaming companies concentrated in Shenzhen, forming an ecosystem of "large companies leading + small teams innovating" [1][7] - In 2024, the overseas sales revenue of domestic games is expected to exceed $18.5 billion, showcasing the success of Chinese games in international markets [1][8] - Chinese games are increasingly recognized as a new "cultural business card" for contemporary China, appealing to millions of overseas players through traditional culture and innovative design [1][8] Group 2 - A "flower planting" game from China has gained immense popularity in Thailand, attracting 20,000 users daily [3] - The cultural dissemination through gaming is subtle yet impactful, allowing overseas players to experience Chinese traditional culture and aesthetics [4] - The game "Black Myth: Wukong" has gained global attention in 2024, demonstrating the strength of China's self-developed games, with other titles like "Delta Force" and "Ming Tide" also achieving significant user engagement [5][8] Group 3 - The acceleration of Chinese games entering overseas markets is evident, with a reported overseas market sales revenue of $4.805 billion in the first quarter of 2025, marking a year-on-year growth of 17.92% [8] - Overseas players are not only engaging with the games but are also interested in visiting real-life locations depicted in the games, indicating a deeper cultural connection [8]
现场|万米云端,遇见上博
Xin Lang Cai Jing· 2025-05-07 09:03
Core Viewpoint - The "Shangbohao" themed aircraft, a collaboration between Shanghai Museum and Eastern Airlines, aims to promote Chinese traditional culture through a unique in-flight experience, showcasing ancient art elements and interactive activities for passengers [1][2][19]. Group 1: Aircraft and Design - The "Shangbohao" is a Boeing 777 decorated with ancient Chinese art themes, officially launched on April 30, making it the world's first aircraft themed around Chinese ancient art [2]. - The aircraft features prominent designs inspired by the Shanghai Museum's bronze artifacts, including intricate patterns derived from cultural relics, enhancing its visibility among other planes [4][6]. Group 2: In-Flight Experience - Inside the cabin, over 30 decorative elements based on the museum's bronze artifacts are displayed, creating an immersive exhibition-like atmosphere for passengers [6]. - Passengers receive exclusive cultural gifts, such as commemorative boarding passes and creative badges, enhancing their travel experience [10]. Group 3: Cultural Engagement - The flight includes interactive activities like quizzes about the Shanghai Museum, allowing passengers to engage with and learn about Chinese traditional culture during the journey [12][15]. - The aircraft serves as a cultural ambassador, with plans to operate international routes to cities like Venice and Cairo by 2025, further extending the reach of Chinese culture globally [19].