上汽通用别克一口价模式

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评论丨阻断“价格战”恶性循环需要更多“合资新力量”
Mei Ri Jing Ji Xin Wen· 2025-06-16 12:02
Group 1 - The automotive industry is experiencing a chaotic "price war" that is intensifying unhealthy competition, squeezing profit margins, and affecting product quality and after-sales service [1] - The Ministry of Industry and Information Technology, the China Association of Automobile Manufacturers, and other organizations have called for compliance in operations and to prevent below-cost dumping and false advertising [1][2] - The concept of "New Joint Forces" proposed by FAW Toyota emphasizes new users, new cars, new marketing, and a new mission, responding to the need for addressing the industry's "involution" and unhealthy competition [2][4] Group 2 - In May, the sales comparison between domestic brands and mainstream joint venture brands was 126 to 47, highlighting the urgent need for joint venture brands to seek long-term development [4] - Joint venture brands are increasing localization efforts and deep transformation as part of their strategy to regain market share [4][5] - The appointment of Li Hui as the first Chinese general manager of Toyota China marks a significant shift in decision-making power towards local teams, alongside the introduction of locally developed models [5] Group 3 - Mainstream joint venture brands are beginning to recover, with May sales reaching 470,000 units, a 5% year-on-year decline but showing improvement compared to previous double-digit declines [5] - Electric vehicle sales among joint venture brands are also rising, with notable models like the GAC Toyota's Platinum 3X and Dongfeng Nissan's N7 achieving significant order volumes [5] - The industry is at a turning point, with the potential for a more rational and sustainable competitive environment if joint venture brands focus on safety, originality, and long-term strategies [6]