上海乐高乐园度假区旅游服务

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“双乐园”协奏和鸣壮大上海夏日经济声量
Shang Hai Zheng Quan Bao· 2025-07-07 18:06
Group 1 - Shanghai's theme parks, including the newly opened LEGO Land and the popular Disneyland, are driving a surge in tourism and cultural consumption, with ticket bookings up nearly 30% and hotel reservations increasing over 20% during the summer [5][6] - The LEGO Land, which opened on July 5, attracted 7,500 visitors within the first hour, with the global debut of the LEGO roller coaster seeing wait times of 105 minutes [5][6] - The total investment for the LEGO Land project exceeds 5.5 billion yuan, featuring 8 themed areas and 75 interactive facilities, with an expected annual visitor count of 2.4 million [5] Group 2 - The opening of LEGO Land has significantly boosted surrounding businesses, with hotel bookings increasing by 3.5 times and homestay reservations rising by 6 times in nearby areas [6] - The occupancy rate of local hotels, such as the Sheraton in Fengjing, reached 70%, reflecting a 20% year-on-year increase [6] - The influx of visitors has led to a 30% increase in tourist reception in the Fengjing area, with a 40% rise in average spending per customer [6] Group 3 - The LEGO Land's establishment fills a market gap for families with children under 14, complementing the offerings of Disneyland and enhancing Shanghai's theme park landscape [7] - The theme parks are recognized as key drivers of Shanghai's summer economy, attracting both domestic and international tourists and stimulating related industries such as transportation, accommodation, dining, and shopping [7] - Shanghai is focused on becoming a leading destination for inbound tourism and is actively expanding its theme park matrix, with new projects like the Snow World and the Harry Potter Studio Tour underway [8]