乐高大飞车

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上海乐高乐园暑期档成绩亮眼
第一财经· 2025-09-14 04:13
Core Viewpoint - Shanghai LEGO Land has shown strong performance during the summer season, with significant visitor engagement and operational success, indicating a robust business model and growth potential in the family tourism sector [2][3]. Group 1: Visitor Engagement and Performance Metrics - During the summer of 2023, Shanghai LEGO Land achieved a peak average of 8.73 rides per visitor, demonstrating effective operational efficiency [2]. - Approximately 80% of visitors came from the Jiangsu, Zhejiang, and Shanghai regions, with family visitors from other areas in the Yangtze River Delta increasing to 30% by late August [2]. - The "Driving School" and "Junior Driving School" were particularly popular, with nearly 86,000 children graduating from these programs during the summer [3]. Group 2: Events and Activities - The park hosted around 4,800 performances and interactive shows, attracting approximately 67,000 young visitors to the "Beach Party" event [2]. - The LEGO Land character meet-and-greet event in August drew nearly 300,000 visitors, showcasing the park's appeal [3]. - Eight creative workshops conducted nearly 2,300 building activities, engaging over 35,000 children [3]. Group 3: Economic Impact and Future Plans - The operation of Shanghai LEGO Land has significantly boosted local tourism and hospitality, with hotel occupancy rates in nearby areas reaching 80%-90% during the summer, compared to the previous year without the park [5]. - The park aims to establish itself as the most popular international IP family theme park in the Yangtze River Delta and a new landmark for regional tourism [5].
上海乐高乐园暑期档成绩亮眼 拉动金山区域消费|活力中国调研行
Di Yi Cai Jing· 2025-09-14 02:59
Core Insights - Shanghai LEGO Land has shown strong performance during the summer season, with significant visitor engagement and hotel occupancy rates [1][2] - The park has introduced a half-price ticket promotion in response to the annual Shanghai Tourism Festival [1] Group 1: Visitor Engagement - During the summer, the average frequency of rides per visitor reached 8.73 times, indicating a well-functioning operational system [1] - Approximately 80% of visitors came from the Jiangsu, Zhejiang, and Shanghai regions, with family visitors from other areas in the Yangtze River Delta increasing to 30% by late August [1] - Popular attractions included the "Driving School" and "Junior Driving School," with nearly 86,000 children graduating during the summer [1] Group 2: Economic Impact - The operation of Shanghai LEGO Land has positively impacted local tourism and hospitality sectors, with significant increases in hotel occupancy rates in nearby areas [2] - For instance, the occupancy rate of the Four Points by Sheraton in Fengjing reached 80%-90% during the summer, a notable increase compared to the previous year without LEGO Land [2] - The park's influence on the local economy has been recognized as a benchmark for cultural tourism development in the Jinshan area [2] Group 3: Future Development - The management plans to continue focusing on the Yangtze River Delta market, aiming to establish Shanghai LEGO Land as a leading international family theme park and a new cultural tourism landmark in the region [2]
一月两次!来上海乐高乐园:人不多,还能“挂”上天|BUG
Xin Lang Ke Ji· 2025-07-29 00:16
Core Insights - The Shanghai Lego Park has faced operational issues, including a recent incident where visitors were stranded on the "Big Flying Car" ride for about 5 minutes, following a previous malfunction during its trial operation where guests were suspended for over 40 minutes [1][10] - Despite being in the peak summer tourist season, the park has not seen overwhelming visitor numbers, with most attractions having wait times around 5 minutes, indicating low visitor traffic compared to competitors like Shanghai Disneyland [3][8] Visitor Experience and Feedback - The park's ticket availability remains high, contrasting with the early sell-out of tickets for Shanghai Disneyland prior to its opening, suggesting a lack of demand for Lego Park [4][8] - Annual pass holders have expressed dissatisfaction due to restrictions on booking times and difficulties in obtaining refunds, raising concerns about consumer rights [11][13] - Visitors have criticized the park's distance from central Shanghai, with travel times exceeding two hours, making it less accessible compared to Disneyland [7][17] Pricing and Value Perception - The ticket prices for Lego Park are comparable to those of Shanghai Disneyland, with adult tickets priced at 549 yuan and children's tickets at 439 yuan, yet the park's smaller size and limited IP offerings have led to perceptions of lower value [8][17] - The park's total investment is estimated to exceed 10 billion yuan, and industry experts suggest it may take up to 10 years to recoup this investment based on projected visitor numbers, which currently appear uncertain [16][17] Market Position and Competition - Lego Park's target demographic focuses on middle-class families with children, but its smaller scale and the presence of established competitors like Disneyland may hinder its ability to attract sufficient visitors [16][17] - Analysts note that the park's branding and offerings may not resonate as strongly with adult visitors, leading to a disparity in public perception compared to the more universally appealing Disneyland [17][18]
“双乐园”协奏和鸣壮大上海夏日经济声量
Shang Hai Zheng Quan Bao· 2025-07-07 18:06
Group 1 - Shanghai's theme parks, including the newly opened LEGO Land and the popular Disneyland, are driving a surge in tourism and cultural consumption, with ticket bookings up nearly 30% and hotel reservations increasing over 20% during the summer [5][6] - The LEGO Land, which opened on July 5, attracted 7,500 visitors within the first hour, with the global debut of the LEGO roller coaster seeing wait times of 105 minutes [5][6] - The total investment for the LEGO Land project exceeds 5.5 billion yuan, featuring 8 themed areas and 75 interactive facilities, with an expected annual visitor count of 2.4 million [5] Group 2 - The opening of LEGO Land has significantly boosted surrounding businesses, with hotel bookings increasing by 3.5 times and homestay reservations rising by 6 times in nearby areas [6] - The occupancy rate of local hotels, such as the Sheraton in Fengjing, reached 70%, reflecting a 20% year-on-year increase [6] - The influx of visitors has led to a 30% increase in tourist reception in the Fengjing area, with a 40% rise in average spending per customer [6] Group 3 - The LEGO Land's establishment fills a market gap for families with children under 14, complementing the offerings of Disneyland and enhancing Shanghai's theme park landscape [7] - The theme parks are recognized as key drivers of Shanghai's summer economy, attracting both domestic and international tourists and stimulating related industries such as transportation, accommodation, dining, and shopping [7] - Shanghai is focused on becoming a leading destination for inbound tourism and is actively expanding its theme park matrix, with new projects like the Snow World and the Harry Potter Studio Tour underway [8]
亚洲最贵乐园来了,吓退上海中产
盐财经· 2025-07-05 09:46
Core Viewpoint - Shanghai Lego Land, the largest in Asia, officially opened on July 5, 2023, but has received mixed reviews from visitors, with some finding it lacking in attractions while others appreciate it as a destination for Lego enthusiasts and children [2][3]. Group 1: Opening and Initial Reception - The park opened to the public on June 20, 2023, and experienced a malfunction on its popular ride "Lego Flying Car," leaving visitors suspended for over 30 minutes [4][5]. - The park's ticket pricing is notably high, with peak adult tickets priced at 549 yuan, making it the most expensive theme park in Asia [16][17]. - The park's location in Jinshan District is about an hour's drive from downtown Shanghai, aiming to attract visitors from the surrounding Yangtze River Delta region [14]. Group 2: Market Position and Competition - Lego Land is positioned as a competitor to established parks like Disney and Universal Studios, which have already made significant inroads into the Chinese market [10][12]. - Despite Lego's strong brand presence, the park's initial buzz and search interest appear to be lower compared to its competitors [12][28]. - The park's strategy includes targeting families with children aged 2 to 12, but some adults find the attractions less engaging [21][47]. Group 3: Pricing and Consumer Behavior - The annual pass is priced at 1399 yuan, encouraging repeat visits to boost ancillary revenue from dining and hotel services [20]. - The park's pricing strategy has led to criticism, as it does not replicate the "high price but installment experience" model of Lego toys, resulting in a high upfront cost for visitors [25]. - Initial ticket sales were strong, with over 3000 tickets sold during a promotional event, but subsequent availability suggests a lack of overwhelming demand [26][28]. Group 4: Broader Economic Context - The theme park industry in China is experiencing rapid growth, but current economic conditions have led to a more conservative spending behavior among consumers [51][56]. - Reports indicate that secondary spending within parks, such as dining and merchandise, has seen a decline of 10% to 30% in 2024 [55]. - The competitive landscape in the Yangtze River Delta is intensifying, with new parks like the Peppa Pig theme park set to open, increasing the pressure on Lego Land to innovate and optimize its offerings [58][59].
“运行卡顿设备已经完成调整”!上海乐高乐园正式开园,这项目还得再等等…
Bei Jing Shang Bao· 2025-07-05 04:07
Core Points - Shanghai LEGO Park officially opened on July 5 after over a month of internal testing and trial operations, addressing previous equipment issues [1] - The park includes a theme park and a themed hotel, with plans for future expansion over the next 5 to 10 years [1] - Promotional offers include half-price dining from July to August [1] Equipment and Safety Issues - Some equipment experienced operational delays during the trial period, but adjustments have been made and ongoing optimizations are in progress [1] - The "Flower Fruit Mountain Adventure" ride, a key attraction, requires further technical optimization before it can open [1][2] - On June 28, a malfunction on the "LEGO Big Flying Car" ride left guests suspended for over 40 minutes, leading to compensation discussions, although the park denied the rumored high compensation [2] - Following the incident, guests received cooling items and two "Fast Pass" tickets as compensation [2] - Previous incidents included a malfunction in the 4D cinema on the park's opening day, causing water to spray unexpectedly [2]
乐高乐园:已完成五轮测试 “过山车故障”3万元补偿是谣言
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-02 23:25
Core Points - The incident at Shanghai LEGO Land involved the "LEGO Big Roller Coaster" getting stuck, leaving dozens of visitors trapped for over 40 minutes in high temperatures of 37 degrees Celsius, which garnered significant public attention [1] - There were rumors circulating that LEGO Land would compensate trapped visitors with over 30,000 yuan each, which the park has denied, stating that actual compensation included fast-pass tickets and refreshments [5] Company Response - LEGO Land clarified that the reported compensation of 30,000 yuan per person is a rumor, and the actual compensation provided was a fast-pass ticket for those in the queue and two fast-pass tickets along with water and ice cream for those who were trapped [5] - The park is set to officially open on July 5, following a month-long trial operation that included five rounds of testing, during which improvements were made in facility operation, service assurance, and emergency response [5] Incident Explanation - The park's senior engineering director explained that the roller coaster's stoppage was due to a safety sensor detecting a minor anomaly, triggering an automatic protective shutdown, which is a standard safety measure [5] - The heightened sensitivity of the safety protection system during the initial operational phase increases the likelihood of such protective shutdowns occurring [5] Infrastructure and Accessibility - The local government is enhancing transportation and commercial facilities to improve visitor experience, including nearly 6,000 parking spaces and increased public transport options to the park [5]
上海乐高乐园回应过山车故障致人悬空:设备有磨合期触发停机
Nan Fang Du Shi Bao· 2025-07-01 13:09
Core Points - The incident at Shanghai LEGO Land involving the "LEGO Roller Coaster" malfunction raised safety concerns among visitors [1][2] - The park's senior engineering director explained that the ride's shutdown was due to a sensor detecting a minor anomaly, triggering a safety protocol [1] - The park has emphasized its commitment to visitor safety and plans to maintain high standards in equipment management and emergency preparedness [2] Group 1 - The "LEGO Roller Coaster" malfunction occurred on June 28, leading to visitors being suspended in the air while staff conducted rescues [1] - Following the incident, the park confirmed that the ride met safety standards and resumed normal operations [1] - The park's emergency response included evacuating guests and providing cooling items to ensure their comfort [1] Group 2 - Shanghai LEGO Land, the largest of its kind globally, began trial operations on June 20 and is set to officially open on July 5 [2] - The park covers an area of 318,000 square meters and features over 75 attractions across eight themed zones [2] - The "LEGO Roller Coaster" is the longest ride in the park, with a track length of 530 meters, allowing guests to navigate through large LEGO sculptures [2]
最新!“乐高大飞车”卡住,补偿方案公布
新华网财经· 2025-07-01 12:29
Core Viewpoint - The incident involving the "LEGO Big Roller Coaster" at Shanghai LEGO Land, which got stuck during trial operation, raised safety concerns but was managed effectively with no injuries reported. The park emphasized its commitment to visitor safety and the functionality of its safety systems [1][4][9]. Group 1: Incident Details - On June 28, the "LEGO Big Roller Coaster" got stuck with 14 guests onboard, prompting an emergency evacuation [3][12]. - The stoppage was triggered by the safety sensor detecting a minor anomaly, leading to an automatic protective shutdown [4][11]. - The park's safety protocols were activated, ensuring all guests were safely evacuated without any injuries [1][4]. Group 2: Compensation for Affected Guests - Each of the 14 guests who were stuck received a "LEGO Fast Pass" as compensation, with those in the ride area receiving two passes along with refreshments [7][9]. - There were various rumors regarding compensation amounts, but the park clarified that the compensation provided was consistent and accepted by the guests [7][9]. Group 3: Safety and Compliance - The "LEGO Big Roller Coaster" has passed rigorous safety inspections and complies with national safety standards, having been manufactured by B&M, a Swiss company [11][12]. - The park's operational staff are trained professionals who conduct regular maintenance and inspections to ensure safety [5][9]. - The park is committed to maintaining high safety standards and welcomes public oversight [9].
上海乐高乐园回应“试运营期间乐高大飞车出现故障”:触发自动保护性停机程序所致
Bei Jing Shang Bao· 2025-07-01 04:52
Core Points - The incident involving the "Lego Flying Car" at Shanghai Lego Park occurred during its trial operation, leading to several visitors being trapped for over 40 minutes [1][2] - The park's operational team promptly activated emergency protocols to ensure the safe evacuation of guests and provided cooling items due to the high temperatures [1][2] - The malfunction was attributed to the safety sensor detecting a minor anomaly, triggering an automatic protective shutdown, which is a standard safety measure [1] Company Response - Shanghai Lego Park expressed apologies for the impact on visitor experience due to the safety mechanism activation and emphasized their commitment to visitor safety [2] - The park confirmed that all operating equipment has passed rigorous inspections by the National Special Inspection Institute and meets national safety standards [2] - Staff responsible for operation and maintenance are professionally trained and conduct thorough inspections and maintenance to prevent safety hazards [2]