Core Points - Shanghai LEGO Resort officially announced its opening date as July 5, 2025, generating significant consumer interest and leading to system errors on its sales platform [1][3] - The resort is offering limited edition annual passes priced at 1399 yuan and hotel packages at 3588 yuan, both including trial operation tickets [3][5] - All hotel packages sold out quickly, indicating high demand from consumers [3][5] Company Summary - Shanghai LEGO Resort is in the final stages of construction, with all 24 core rides undergoing testing and the hotel completed and ready for operation [5] - The resort plans to conduct nearly 100 emergency drills before opening to ensure operational readiness and has already hired over a thousand new employees [5] Industry Summary - The opening of Shanghai LEGO Resort is expected to attract significant tourist traffic during the summer peak season, enhancing the competitiveness of Shanghai and the Yangtze River Delta in the global tourism market [5]

Group 1 - The Shanghai LEGO Park is set to open with limited commemorative annual passes and hotel packages available for sale starting May 7, with early access for members beginning on May 6 [1] - The price for the commemorative annual pass (including trial operation tickets) starts at 1399 yuan, while the hotel package (also including trial operation tickets) starts at 3588 yuan, with five room types available at the same price [1] - The official mini-program indicates that due to high demand for these products, the system is experiencing slow performance and is gradually recovering [1]

Core Insights - Shanghai Lego Resort is in the final stages of construction, with the Lego Hotel completed and officially handed over for operation [1] - Limited edition annual passes and hotel packages for the grand opening will go on sale on May 7 at 10 AM, including trial operation tickets and exclusive benefits [1] - The global premiere of the Lego Wukong show is currently in rehearsal, and the installation progress of the classic attraction, Mini World, has surpassed 90% [1]