金马游乐：包括乐高在内的世界级IP接连进入国内市场，公司积极通过各种模式与相关客户达成合作。 华建集团；公司参与金山乐高乐园等一大批重点项目。 根据计划，上海乐高乐园度假区将于2025年7月5日开园迎客。开园限量纪念年卡产品已经开启销售。上 海乐高乐园度假区有八大主题区，超75个互动骑乘设施、表演和玩乐景点以及由超8500万块乐高积木拼 搭的数千个乐高模型。 华泰证券指出，乐高集团历史可追溯至1916年，百年来公司持续以创新驱动，从丹麦的木工作坊逐步成 长为全球玩具龙头，打造了极具特色的乐高积木玩具生态。2024年乐高集团营业总收入743亿丹麦克 朗，据欧睿数据，2023年乐高在全球玩具市场中市占率11.5%，在积木玩具中市占率达72.7%，均位列 市场第一。 其优势在于：一是专注强项，深耕乐高积木体系。通过标准化零件设计带来规模优势，同时相互兼容的 零件增强玩具可玩性；通过专利保护严格限制模仿者发展空间，增厚竞争优势。二是，持续创新，好产 品与新玩法不断。在坚守品质的基础上，通过持续推新、确立了持续制造热销的产品开发机制（18-24 年为例，新品占在售产品组合的46%以上），通过在品类拓展/人群拓展/IP合 ...

以下文章来源于电商在线 ，作者唐果 电商在线 . 见锐度、见洞察，聚焦互联网和新商业的创新媒体 来 源丨电商 在线（ID：dianshangmj） 作者丨 唐果 编辑丨 王亚琪 刚刚开启预售仅3天的上海乐高乐园，陷入"黑红"争议的漩涡。 5月7日，上海乐高乐园官宣将于7月5日正式开园。并于当日10时正式开售价格为1399元的开园限量纪念 年卡(含试运营门票)和3588元的开园限量酒店套餐(含试运营门票)，而单日门票的购买通道仍尚未开放。 作为全球第11座、中国第一座乐高乐园，上海乐高乐园度假区一度打出过"中国首发、全球旗舰"的口号， 开园消息一出就吸引了不少消费者的关注。然而，就在不少消费者还在跃跃欲试的时候，率先尝鲜的粉 丝们却纷纷选择了"脱粉"——5月6日，上海乐高在小程序上开放了面向会员的提前抢购通道，但频频出 现的卡顿、闪退甚至付了钱订单却消失、无法退款等问题就像一瓢瓢冷水狠狠浇灭了粉丝的热情。 "太拉垮了""彻底劝退"等讨论遍布微博、小红书等社交平台。从2019年传出签约消息到官宣正式开园，不 少粉丝们实际上已经等了上海乐高乐园整整6年的时间。但在漫长的筹备期后，依旧呈现出一副"没有准 备好"状态的 ...

Core Viewpoint - Shanghai Lego Park, set to open on July 5, has faced significant backlash due to technical issues during its pre-sale, leading to disappointment among fans who have waited six years for its launch [2][4][12]. Ticket Pricing and Sales - The park offers a limited edition annual pass for 1399 yuan, which includes one trial operation ticket, and a hotel package for 3588 yuan, also including trial operation tickets [2][4]. - The annual pass allows for at least 308 days of reservation and requires visiting the park 2.5 times to break even [4][20]. Visitor Capacity and Pricing Comparison - During the trial operation phase from June 19 to June 30, the park is expected to accommodate 2000-5000 visitors daily, with an estimated total of one million visitors in the second half of the year [7][20]. - Ticket prices range from 255 to 479 yuan for children and 319 to 599 yuan for adults, which are higher compared to other Lego parks in Asia [7][20]. Target Audience and Unique Features - The park is designed specifically for families with children aged 2-12, featuring eight themed areas and over 75 interactive attractions [9][12]. - The park includes a unique theme area based on the Chinese classic "Journey to the West," making it the first of its kind globally [9][12]. Economic Impact and Local Development - The park is expected to generate significant economic benefits, with estimates suggesting that every 1 yuan of revenue could stimulate 18.8 yuan in additional economic activity [20][22]. - The local area has already seen a rise in accommodation prices, indicating the anticipated economic boost from the park's opening [20][22]. Competitive Landscape - Lego Park faces stiff competition from established players like Disney and Universal Studios, which have larger investments and broader audience appeal [12][13]. - Despite its late entry into the market, Lego Park aims to differentiate itself by focusing on educational and creative experiences for children [15][19]. Future Considerations - For Lego Park to replicate the success of Shanghai Disneyland in driving regional development, it must continuously improve service quality and innovate locally [20][24].

筹备已久的上海乐高乐园度假区终于官宣了开园时间。5月7日，默林娱乐集团正式宣布，上海乐高乐园 度假区（以下简称"上海乐高乐园"）将于2025年7月5日开园。同时，上海乐高乐园还正式在其官方微信 小程序开售"开园限量纪念年卡（含试运营门票）"及"开园限量酒店套餐（含试运营门票）"。一时间引 发大量关注，甚至导致其小程序在正式开售前多个环节频繁报错。 5月7日上午10点，上海乐高乐园在其官方微信小程序正式开售"开园限量纪念年卡（含试运营门 票）"及"开园限量酒店套餐（含试运营门票）"，其中"开园限量纪念年卡（含试运营门票）"售价为 1399元/套，包含年卡以及试运营单日门票1张，"开园限量酒店套餐（含试运营门票）"为3588元/套，包 含标准家庭房1晚住宿、试运营单日标准门票2张以及儿童票1张。北京商报记者在其官方微信小程序看 到，截至当日13时，所有酒店套餐均已售罄。 消费者苏勤说到，本想试运营期间带孩子到上海乐高乐园"尝个鲜"，但没想到酒店套餐这么快就售罄 了，只能等正式开园后暑期期间再来游玩。 | | | 0 | | | | | ... | 0 | | --- | --- | --- | --- | --- ...

Group 1 - Merlin Entertainment Group announced that the Shanghai LEGO Resort, the largest LEGO theme park globally, will officially open on July 5 [2] - The pre-sale of limited commemorative annual passes and hotel packages began on May 6, with high demand causing the official app to slow down [2] - The commemorative annual pass starts at 1399 RMB, while the hotel package starts at 3588 RMB, both including trial operation tickets [2] Group 2 - The Shanghai LEGO Resort is designed for families with children aged 2-12, featuring eight themed areas and over 75 interactive rides and attractions [3] - The resort will showcase iconic buildings from Shanghai, including the Bund and the Lujiazui skyline, alongside thousands of LEGO models made from over 85 million bricks [3] - Upon opening, the park will host 22 LEGO character meet-and-greets and 11 themed performances daily, along with a 4D cinema screening popular LEGO movies [3]

上海乐高乐园计划于5月7日10点开售开园限量纪念年卡和酒店套餐，5月6日开始对会员提前发售。年卡 价格为1399元起，酒店套餐为3588元起，共有5种房型，价格相同。由于产品销售火爆，系统运行缓 慢，正在逐步恢复中。(第一财经) ...

根据计划，上海乐高乐园开园限量纪念年卡(含试运营门票)及开园限量酒店套餐（含试运营门票）将在5月7日 10点开售，今天（5月6日）开始，对于会员开始提前发售。根据官方小程序显示，上海乐高乐园开园限量纪念 年卡（含试运营门票）价格1399元起，开园限量酒店套餐（含试运营门票）为3588元起，共有5种房型，价格 均一样。 2025年3月17日一早，建设中的上海乐高乐园。吴军/摄影 编辑：龙王 官方小程序还进一步提醒，由于上述产品销售火爆，导致系统运行缓慢，目前正在逐步恢复中。 ...

4月28日，上海乐高乐园度假区表示，各项建设工作已进入最后冲刺阶段，乐高乐园酒店目前已经完 工，正式移交运营。开园限量纪念年卡(含试运营门票)及开园限量酒店套餐(含试运营门票)即将在5月7 日10点开售，开园限量纪念年卡福利包含试运营门票及专属礼遇。全球首发的乐高悟空小侠现场秀-花 果山降魔正在排练中，全球经典景点，迷你天地的模型安装进度已突破90%大关。(第一财经) ...