Core Viewpoint - The Shanghai International Shipping Financial Building is undergoing a significant transformation, converting its inefficient ground-level space into a 10,000 square meter commercial area named "Fushan Hui," aimed at enhancing community commercial offerings and addressing local consumer needs [3][4][6]. Group 1: Project Overview - The building, completed in 1999, is facing challenges due to urban development and a lack of high-quality amenities, prompting a renovation plan initiated in 2020 and set for completion in 2024 [4][6]. - The renovation includes relocating the hotel lobby to the fifth floor, thereby converting the first to fourth floors into a commercial space, creating a mixed-use environment of office, hotel, and retail [6][8]. Group 2: Space Utilization and Design - The redesign enhances spatial efficiency by transforming previously underutilized areas into a vibrant commercial hub, facilitating better customer flow and interaction among office workers, hotel guests, and shoppers [6][7]. - The new layout allows for distinct entrances for the hotel, office, and retail spaces, improving accessibility and user experience [7][9]. Group 3: Commercial Strategy and Market Positioning - "Fushan Hui" is strategically located at the intersection of Pudong Avenue and Fushan Road, with a potential customer base of 70,000 business individuals and 128,000 residents in the vicinity [12][13]. - The commercial space currently features 17 stores, including a popular supermarket, but lacks essential community services and mid-range dining options, which may limit its appeal to local residents [13][17][21]. Group 4: Recommendations for Improvement - Industry experts suggest that the commercial space should incorporate high-frequency consumer brands and services that cater to both office workers and local residents, such as casual dining and convenience stores [22][24]. - To enhance community engagement, it is recommended that the management conduct surveys to gather resident feedback and tailor offerings to meet local demands, thereby increasing foot traffic and customer loyalty [24].