Core Insights - The rise of personalized book blind boxes, such as "non-blind boxes," reflects a shift in consumer preferences towards tailored experiences rather than random selections [1][2][4] - Bookstores are leveraging blind boxes as a strategy to enhance customer engagement and drive sales amid challenges posed by digital reading trends [5][8][10] Group 1: Market Trends - The popularity of various themed book blind boxes, including "literary bento" and "spiritual gift boxes," indicates a growing market for customized literary products [2] - Consumers are increasingly willing to pay for the emotional experience and anticipation associated with receiving a personalized book selection [1][4] Group 2: Consumer Experience - Readers express a desire for blind boxes that reflect their individual preferences and life situations, emphasizing the importance of understanding customer needs [4][10] - The interaction between readers and bookstore owners through personalized letters enhances the emotional connection and trust in the purchasing process [10][11] Group 3: Business Strategy - Bookstores are adopting blind boxes as a means to address inventory issues and stimulate sales, particularly in physical stores facing declining foot traffic [5][8][9] - The success of blind boxes is evident in sales figures, with some bookstores reporting thousands of units sold, indicating a positive reception from consumers [9][10] Group 4: Emotional and Psychological Impact - Many readers view books as a source of comfort and guidance during uncertain times, with blind boxes serving as a means to explore new ideas and perspectives [11][13] - The concept of blind boxes is seen as a way to facilitate personal growth and self-discovery through literature, resonating particularly with younger audiences [11][13]