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与旧书结缘 触摸城市阅读记忆 “旧书新知·淘书乐”3.0升级版市集今起在苏州河华政湾举办
Jie Fang Ri Bao· 2025-10-11 01:41
"吃咖啡"是上海20世纪初以来盛行的摩登生活方式,"看旧书"是江南文脉传承中绵延不绝的书香雅 趣,华政校园所在的"圣约翰大学旧址"则是中西文化交汇的历史见证。三者结合,是海派文化场景在当 代的呈现。 记者 施晨露 10月11日至17日,2025上海书展"旧书新知·淘书乐"3.0升级版市集,将在苏州河华政湾举办。这是 去年11月,"淘书乐"第一次开进上海校园后与华政的又一次牵手,邀请读者感受知识的代际循环,与旧 书结缘,带走独特的城市阅读记忆,见证上海这座光荣之城历久弥新的精神品格。 昨晚,华灯初上,刚刚布展完毕的旧书市集现场,附近居民、大学生、带着孩子的家长已迫不及待 地走进旧书的海洋…… 七天市集,市民读者可在历史文化底蕴深厚的华政园内,尽情体验"淘书"之趣,收获古旧书刊与历 史建筑中蕴藏的"人文记忆",构建属于自己的"旧书朋友圈"。市集将"旧书流通、阅读循环、人际交 流、文化传播"理念融合,试图向读者传递这样一个信号——阅读可以很时尚,历史可以很亲切,古老 校园可以很好玩。 旧书市集举办期间,巴金故居常务副馆长、巴金研究会常务副会长周立民将受邀走进华政园, 以"从圣约翰大学看上海文化的特质"为题开展讲座。 ...
宝安三大文旅新地标成“顶流”
Shen Zhen Shang Bao· 2025-10-09 03:12
国庆中秋期间,宝安区消费市场同样表现亮眼。宝安区商务局数据显示,9月30日至10月7日,全区九大 重点商圈累计客流561.75万人次,同比增长38.33%,总销售额5.83亿元,同比增长20.3%。前海壹方 城、海雅缤纷城销售额均超亿元,新开业的大悦城(000031)客流突破百万人次,成为假期"增量引 擎"。 10月1日至7日线下消费金额约29.87亿元,同比增长17.08% 各大商圈活动创意频出,如前海壹方城举办"大湾区潮流生活节",海雅缤纷城推出非遗文化季与 MINISO华南首店,啤酒小镇"零压感假日派对"让"微醺经济"升温。 【深圳商报讯】(记者 吴素红 李丹)中秋遇上国庆,8天假期点燃了宝安的城市热度。今年"双节"假 期,以湾区书城、前海冰雪世界、欢乐剧场为代表的三大文旅新地标在宝安集中亮相,全区商圈、文 旅、体育活动联动发力,带动消费市场全面升温。 在数字消费方面,宝安区"双节"期间持续领跑。美团大数据显示,10月1日至10月7日,宝安区交易规模 同比增速为10.5%,在全国776个非县域地区排名第三,位列全省、全市排名双第一。其中,餐饮品类 交易规模在全市、省内均居首。 新开业的"湾区之眼"书城同 ...
上海书展的“含书量”下降了?
Xin Lang Cai Jing· 2025-08-21 00:21
Core Insights - The 21st Shanghai Book Fair has evolved from a book-centric event to a diverse cultural venue, showcasing various products beyond books, such as canvas bags, perfumes, and collaborative merchandise [4][14] - The event attracted over 382,000 visitors, a 28.4% increase year-on-year, with total book sales reaching 64.72 million yuan, up 31.6%, and cultural product sales exceeding 10 million yuan, marking a 100.1% growth [4][8] - The fair generated approximately 181 million yuan in related consumption, with significant increases in foot traffic and retail spending in the surrounding areas [4][8] Book Sales Trends - New sales methods, such as "book blind boxes," have gained popularity, allowing readers to discover unfamiliar authors through a surprise purchase experience [8] - The influence of film adaptations on book sales remains strong, with titles linked to popular media seeing increased demand [8][9] - Educational books continue to dominate sales, particularly during the back-to-school season, with notable growth in both supplementary and student-related materials [9][10] Product Innovations - The demand for smaller book formats is rising, with publishers introducing compact editions to cater to fragmented reading habits [10][12] - Cultural products have become a focal point, with many readers showing interest in merchandise rather than books, prompting a reevaluation of the role of cultural products in book fairs [14][15] Cultural Product Development - The evolution of cultural products is categorized into three phases, with the current "3.0" stage focusing on creating independent cultural products that reflect literary themes and concepts [15][16] - Emotional value is increasingly important in cultural product design, resonating with contemporary themes of personal well-being and mental health [16][18] - Publishers are exploring direct promotional strategies between cultural products and books, enhancing sales through cross-marketing [19][21] Market Dynamics - The perception that cultural products overshadow book sales may not reflect the true interest in books, as many purchases occur online after the event [23][24] - The pricing mechanism for books can deter on-site purchases, leading readers to seek better deals through other channels [24]
上海书展上的图书、文创与“含书量”之争
Xin Lang Cai Jing· 2025-08-20 04:21
Group 1 - The 21st Shanghai Book Fair attracted over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [1] - Sales of cultural and creative products exceeded 10 million yuan for the first time, showing a remarkable growth of 100.1% [1] - The fair generated approximately 181 million yuan in related consumption, with significant increases in foot traffic and retail dining spending in the surrounding areas [1] Group 2 - New sales methods emerged at the fair, including "book blind boxes," which offer readers a surprise element in their purchases, enhancing the reading experience [4] - The influence of film adaptations on book sales remains strong, with titles linked to popular media experiencing high demand and even selling out [4][6] - Educational books continue to be a major sales driver, particularly during the back-to-school season, with notable sales growth compared to previous years [6] Group 3 - The trend towards smaller book formats is rising, catering to the demand for more portable reading options [7][9] - Cultural and creative products have gained significant attention, with many readers shifting their focus from books to related merchandise, leading to a re-evaluation of the book fair's purpose [11][13] - The evolution of cultural products is categorized into three phases, with the current phase emphasizing the integration of literary themes into standalone creative products [15] Group 4 - The popularity of canvas bags and other cultural products is attributed to their low production costs and practical use, making them accessible to a wider audience [17] - The relationship between cultural products and book sales is complex, with many readers purchasing creative items first and then exploring the related literature [18][22] - The book fair serves as a platform for showcasing books, but actual purchasing decisions often occur off-site due to pricing mechanisms and discount transparency issues [22]
上海书展带来“天花板级”文化体验 两个主会场和实体书店、分会场等举办千余场阅读活动 书海与人海再次相遇
Jie Fang Ri Bao· 2025-08-19 01:58
Core Insights - The 2025 Shanghai Book Fair has seen a significant increase in participation and activities, with a total of 1,267 reading events, marking a 23.8% increase from the previous year [1] - The event has attracted over 50,000 visitors on both Saturday and Sunday, setting new attendance records [1] - The fair has become a cultural celebration, providing a platform for readers and publishers to connect and engage [2] Event Highlights - The introduction of "dual main venues" and various sub-venues across the city has enhanced the reach and impact of the book fair [1] - The "Reading Night Market" generated sales of 156,000 yuan in just one day, showcasing the event's ability to drive consumer engagement [4] - The fair has successfully integrated cultural tourism with reading, creating themed routes that connect literary landmarks and exhibitions [6] Sales Performance - Shanghai Literature and Art Publishing House reported strong sales of their book blind boxes, with sales increasing from 300 to 1,000 units over the first three days [3] - Shanghai Translation Publishing House achieved sales of 673,000 yuan and 10,494 books sold in the first five days, nearly matching last year's total sales for the entire event [3] - The fair has also seen a surge in sales for cultural IP-related products, with high demand for merchandise linked to popular titles [7] Consumer Engagement - The fair has provided a unique opportunity for readers to discover books outside their usual interests, fostering a sense of community among book lovers [2] - The introduction of discount reading vouchers has attracted a younger demographic, with a notable increase in evening sales [7] - The event has facilitated collaborations between various cultural brands, enhancing the overall consumer experience [7]
开书店的电工,只为把书卖出去
Hu Xiu· 2025-07-07 08:05
Core Viewpoint - The article presents the story of Yang Buzheng, a 26-year-old bookstore owner in Guiyang, who operates a small bookstore while working as an electrician at a nightclub. His journey reflects the challenges and realities of running an independent bookstore in a difficult market, emphasizing survival over idealism. Group 1: Business Operations - Yang Buzheng's bookstore, Jiu San Duo, is located in a low-traffic area of an old shopping mall, with a monthly rent of only 600 yuan, making it a cost-effective choice for his business [5] - The bookstore has a total area of 42 square meters and was opened with all of Yang's savings of 70,000 yuan, which he used to purchase books and basic furniture [14] - To keep the bookstore operational, Yang primarily sells unsold inventory books at a low cost, allowing him to maintain a thin profit margin [11][44] - The average monthly revenue of the bookstore can reach over 10,000 yuan, with a profit of around 5,000 yuan, and online sales accounting for 80% of the income [44] Group 2: Marketing and Customer Engagement - Yang's marketing strategy is unconventional; he does not engage in traditional promotional activities but instead relies on word-of-mouth and personal connections with customers [39] - He has built a community of over 1,000 loyal customers, who appreciate his straightforward approach and the affordability of the books [43] - The bookstore operates with a unique policy allowing customers to browse and read books without pressure to purchase, fostering a welcoming environment [39] Group 3: Personal Background and Motivation - Yang's background is marked by challenges, including a difficult family situation and a lack of formal education, which has shaped his determination to succeed in the bookstore business [18][23] - His motivation for opening the bookstore stems from a desire to create a space for reading and to support himself financially, rather than pursuing an artistic dream [2][17] - Despite the pressures and anxieties of running a bookstore, Yang remains committed to his vision, viewing it as a responsibility rather than just a business venture [58]