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Labubu如何以“日本人的玩法”打败日本人?
Hu Xiu· 2025-07-07 04:06
Core Insights - The article discusses the rising popularity of the Labubu blind box in Japan, highlighting its cultural significance and the influence of social media and celebrity endorsements in driving consumer interest [1][2][10] Group 1: Labubu's Popularity and Cultural Impact - Labubu blind boxes have become a sensation in Japan, with original prices of 3,000 yen being resold for over 100,000 yen (approximately 5,000 RMB), indicating a 30-fold increase in value [1] - The popularity of Labubu is attributed to its unique design and the "ugly" aesthetic that resonates with Japanese consumers, contrasting with the traditional cute designs of local IPs like Chiikawa [1][4] - The spread of Labubu from China to Japan involved a pathway through Thailand and the West, influenced by celebrities like Lisa from BLACKPINK and Rihanna, which created a significant buzz around the product [2][10] Group 2: Historical Context of Blind Box Culture - The blind box and capsule toy culture originated in Japan during the 1960s, with the concept of "Gashapon" (扭蛋) being a key part of the market, characterized by low prices and randomness [3][4] - The enduring appeal of blind boxes and capsule toys lies in their emphasis on scarcity and the thrill of surprise, which keeps consumers engaged and willing to spend [3][4] Group 3: Marketing and Consumer Behavior - The limited edition strategy employed by Labubu aligns with Japan's "limited culture," where consumers are drawn to exclusive and rare items, enhancing the desirability of Labubu products [5][6] - Labubu's marketing strategies have effectively utilized social media platforms, creating a community of collectors who share their experiences and showcase their collections online [6][11] - The success of Labubu in Japan reflects a shift in the market where Chinese brands are not only entering but also innovating within the Japanese consumer landscape, leveraging local cultural elements [10][11]
从“三本学历”到“河南首富”,王宁的成功,却成了家长的噩梦
Sou Hu Cai Jing· 2025-06-17 13:22
Core Insights - Wang Ning's entrepreneurial journey is remarkable, transforming from a graduate of a third-tier university to the richest person in Henan with a net worth of 140 billion yuan by 2025 [1][3] - The rise of the blind box culture, led by Pop Mart, is causing significant concern among parents, as it has become a source of financial strain for many families [1][7] Group 1: Wang Ning's Success - Wang Ning demonstrated keen business acumen early on, earning his first significant income by selling military training photos to new students in 2005 [3] - His ventures included "Grid Street" and introducing capsule toy machines, which were profitable, but he strategically sold his businesses at their peak [3][5] - Despite facing setbacks, such as a 20 million yuan loss from a store in Beijing, his resilience and market insight have been pivotal to his success [5] Group 2: Blind Box Culture - The blind box products, such as the zodiac series priced at 59 yuan, are designed to stimulate consumer desire through scarcity and collection incentives [7] - The primary audience for blind boxes is young students, who are drawn to the novelty and have a strong urge to collect, leading to a widespread phenomenon in schools [7][9] - Parents express frustration over the financial impact of blind boxes, with children spending their allowances in pursuit of rare items, leading to a culture of comparison among peers [9] Group 3: Psychological Mechanisms - The appeal of blind boxes is linked to a "variable reward mechanism," similar to gambling, which can lead to addictive behaviors, particularly among adolescents [9][11] - Students often prioritize blind box purchases over other toys, driven by the excitement of uncertainty and the desire for hidden items [11] - Addressing the issue requires understanding the psychological factors at play, encouraging financial literacy, and guiding students towards healthier consumption habits rather than outright bans [13]