Core Viewpoint - Chow Sang Sang (00116) has seen a nearly 7% increase in stock price, currently at HKD 12.23, with a trading volume of HKD 48.62 million, ahead of its board meeting on August 27 to approve mid-term results [1] Financial Performance - The company expects a profit attributable to shareholders from continuing operations to be between HKD 900 million and HKD 920 million for the first half of the year, compared to HKD 502 million in the same period last year [1] - The increase in profit is attributed to rising gold prices, which have led to higher gross margins on gold products [1] Cost Management - Chow Sang Sang has implemented store network integration and other cost control measures, contributing to a reduction in costs [1] - The gross margin for the period reached 28.3%, an increase of 1.9 percentage points year-on-year, due to optimization of the product mix and capitalizing on the rising gold price trend [1] Store Network Strategy - In the 2024 fiscal year, the company continues to integrate its store network, opening 48 new stores while closing 122 [1] - Collaborations with brands like Hello Kitty and Pop Mart have created trendy gold jewelry items appealing to Generation Z women [1]

消息面上，周生生拟于8月27日举行董事会会议批准中期业绩。公司预计上半年来自持续经营业务的公 司拥有人应占溢利取得介于9亿港元至9.2亿港元，去年同期为5.02亿港元。期内黄金价格持续上涨，黄 金商品的销售获得了更高的毛利率。门市网络的整合以及其他成本控制措施令成本降低，也为溢利增长 带来贡献。 上海证券此前指出，周生生2024财年继续进行分店网络整合工作，新开48家分店并关闭了122家门店， 通过优化产品组合及把握金价上涨的趋势，毛利率实现28.3%，同比提升了1.9个百分点。近年周生生与 Hello kitty、泡泡玛特的联名，二次元设计搭配黄金首饰成为Z世代女性的潮流单品。 周生生(00116)再涨近7%，截至发稿，涨6.81%，报12.23港元，成交额4861.67万港元。 ...