丑甲盲盒

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消费新观察|年轻人爱上“丑甲”盲盒,猎奇消费出圈
Sou Hu Cai Jing· 2025-08-03 09:55
Core Viewpoint - The rise of "ugly nails" (丑甲) as a popular trend reflects a shift in consumer preferences towards unique and quirky products, driven by younger generations seeking individual expression and emotional value [1][11]. Group 1: Market Trends - "Ugly nail" blind boxes have gained significant popularity, with some sales exceeding 30,000 units, indicating a strong consumer demand for unconventional beauty products [2][4]. - The average price of "ugly nails" ranges from 7.99 to 30 yuan, with certain stores achieving monthly sales of over 10,000 units, showcasing the commercial viability of this niche market [4][10]. Group 2: Consumer Behavior - Consumer reactions to "ugly nails" are polarized; some embrace the aesthetic and share their experiences online, while others express reluctance to wear them publicly, highlighting the emotional engagement these products evoke [7][8]. - The appeal of "ugly" items, including "ugly dolls" and "ugly shoes," is expanding, suggesting a broader trend towards embracing non-traditional aesthetics in various consumer goods [10][11]. Group 3: Psychological Insights - The popularity of "ugly" products is linked to a desire for individuality and a reaction against standardized beauty norms, reflecting a psychological need for unique self-expression among young consumers [10][11]. - The emergence of "ugly" items as a form of emotional support for young people indicates a coping mechanism for dealing with modern life's pressures and challenges [10][11].