中青报·中青网记者 孟佩佩 9月18日，北京一家潮玩店，一名男生的背包上挂了多个玩偶。中青报·中青网记者 赵迪/摄 大学生李汇哲观看五月天北京演唱会时，背包上挂上了LABUBU玩偶和五月天官方周边"卜卜"。像他这 样的歌迷不在少数，举办地鸟巢外几乎每个年轻人的背包都成了个性展示架，挂着一个甚至一连串充满 意义的包挂。"背着它们出行，说不定就会遇到同担（共同喜爱同一偶像的粉丝群体——记者注）交换 物料（粉丝之间免费交换自制周边物品——记者注），有一种在陌生地方遇到知己的感觉。"李汇哲 说。 如今，年轻人的背包仿佛挂满了整个世界：既有官方售价几十元的明星周边，也有粉丝站设计的应援 物，更有来自电商平台独立设计师和线下实体店的创意产品，价格从几十到上百元不等。 这股包挂风潮，不仅是一种装饰，更折射出年轻人情感消费与圈层认同的强烈需求。Future Marketing 发布的《情绪消费崛起：2025年市场格局与未来走向》显示，2013年以来，"情绪消费"相关产业年均复 合增长率12%，预计2025年中国市场规模将突破2万亿元。 看似不起眼的小小包挂，是否正在悄然撬动一个意想不到的大市场？ "万物皆可挂" 正在北京读博 ...

Core Viewpoint - The rise of "ugly nails" (丑甲) as a popular trend reflects a shift in consumer preferences towards unique and quirky products, driven by younger generations seeking individual expression and emotional value [1][11]. Group 1: Market Trends - "Ugly nail" blind boxes have gained significant popularity, with some sales exceeding 30,000 units, indicating a strong consumer demand for unconventional beauty products [2][4]. - The average price of "ugly nails" ranges from 7.99 to 30 yuan, with certain stores achieving monthly sales of over 10,000 units, showcasing the commercial viability of this niche market [4][10]. Group 2: Consumer Behavior - Consumer reactions to "ugly nails" are polarized; some embrace the aesthetic and share their experiences online, while others express reluctance to wear them publicly, highlighting the emotional engagement these products evoke [7][8]. - The appeal of "ugly" items, including "ugly dolls" and "ugly shoes," is expanding, suggesting a broader trend towards embracing non-traditional aesthetics in various consumer goods [10][11]. Group 3: Psychological Insights - The popularity of "ugly" products is linked to a desire for individuality and a reaction against standardized beauty norms, reflecting a psychological need for unique self-expression among young consumers [10][11]. - The emergence of "ugly" items as a form of emotional support for young people indicates a coping mechanism for dealing with modern life's pressures and challenges [10][11].

Core Insights - The report indicates a significant shift in the cultural and tourism consumption patterns of young people in Shanghai, moving from traditional functional needs to a focus on emotional value and personal expression [1][2] Group 1: Youth Consumption Trends - Nearly 80% of young people choose to visit museums, art galleries, and cultural venues on weekends, with Saturday and Sunday visitors accounting for 43.4% and 36.2% respectively [1] - The majority of visitors to these cultural sites come from outside Shanghai, with 53.4% from other provinces, particularly Jiangsu (10.8%), Anhui (6.5%), and Zhejiang (5.0%) [1] - The age distribution shows that "post-90s" and "post-80s" generations have a higher preference for visiting cultural venues, accounting for 37.8% and 28.2% respectively, while "post-10s" make up 14.4% [1] Group 2: Cultural Engagement and Experiences - The report highlights the role of Shanghai's rich cultural resources in connecting young people with local culture, with the trend of "coming to Shanghai for cultural exhibitions" becoming increasingly popular [2] - New cultural consumption trends are emerging, such as "Artwalk" routes that enhance urban experiences and cultural engagement, with popular routes including "Wandering the Bund" and "Wandering Huaihai Road" [2] - Young people from outside Shanghai represent 58.5% of those visiting for cultural experiences, with Jiangsu, Anhui, and Henan being the top three provinces [2] Group 3: Economic Insights - The performing arts sector is identified as a high-value area within the emotional economy, with Shanghai's performance consumption showing significant aggregation advantages [3] - Theme parks and experiential projects are also gaining popularity, with consumption proportions of 30% and 20% respectively, indicating a shift from mere sightseeing to immersive experiences [3]

Core Insights - The youth demographic is increasingly becoming the main consumer group in the cultural and tourism market, reshaping the market landscape with their broad audience reach, rapid dissemination effects, and strong purchasing power [1][3] - The "2025 Shanghai Cultural Tourism Scene Consumption Report" highlights a shift in young people's consumption from traditional functional satisfaction to a pursuit of emotional value and personal expression [1][3] Group 1: Cultural Consumption Trends - Cultural and artistic venues are evolving into complex cultural carriers that integrate historical memory, artistic expression, and spatial experience, meeting young people's deep-seated needs for meaningful leisure and quality social interactions [3] - A significant trend is observed where young people travel to cities specifically to visit cultural venues, with 46.6% of visitors to museums and galleries in Shanghai being local, while 53.4% come from other provinces [3][4] - Nearly 80% of young people choose to visit museums, art galleries, and cultural venues on weekends, with Saturday and Sunday visitation rates at 43.4% and 36.2% respectively [3] Group 2: New Cultural Consumption Experiences - Shanghai's rich cultural resources and frequent artistic exchanges have made art a part of young people's daily lives, with curated Artwalk routes connecting various cultural scenes [4] - Young consumers actively participate in cultural construction and perceive the symbiosis of city and art through social media, transforming their experiences into unique lifestyle and cultural consumption choices [4] - The rise of new cultural consumption scenes such as popular performances, immersive theaters, and urban amusement parks caters to young people's social media engagement, emotional value, and ritualistic needs [4][5] Group 3: Emotional and Social Needs - The current trend of attending performances reflects young people's pure love for artistic content and cultural icons, as well as their deeper needs for emotional healing and social circles [5] - The performing arts economy is characterized by high creativity and unique cultural attributes, extending the focus of consumption from functional and quality aspects to providing emotional value [4][5]

Core Viewpoint - The vivo S30 series is positioned as a lifestyle product that resonates with the identity and emotional needs of the younger generation, breaking traditional aesthetic norms and becoming a symbol of individuality [15][26]. Group 1: Product Features and Design - The vivo S30 series offers a rich variety of color options and a unique color-blocking frame design, merging simplicity with vibrancy to cater to the expressive needs of young consumers [5][12]. - The series introduces five vibrant colors inspired by the Sanrio family, enhancing the emotional connection and personal expression for users [9][11]. - The design incorporates a sleek straight-edge frame and a pure flat screen, aligning with the Z generation's preference for minimalistic aesthetics and functional precision [14][21]. Group 2: Target Audience and Market Positioning - The product is tailored for a generation that values individuality and self-expression, moving away from traditional consumer behavior towards more personalized and unique choices [4][27]. - vivo has successfully captured a significant market share, with a reported 17.2% in the Chinese smartphone market, indicating its strong alignment with the preferences of younger consumers [26]. Group 3: Emotional and Functional Value - The vivo S30 series is designed not just as a technical tool but as a means to connect with life experiences, emphasizing the emotional value of technology in the lives of young users [25][28]. - The smartphone's imaging capabilities are highlighted as a form of self-expression, allowing users to creatively document their lives and share unique perspectives [18][21]. Group 4: Competitive Landscape - The competition in the smartphone industry is shifting from hardware specifications to creating emotional and experiential value for users, with brands needing to understand the intersection of technology and human experience [26][27]. - vivo's strategy includes leveraging collaborations with popular cultural icons to enhance brand identity and appeal to niche markets, such as the collaboration with the Sanrio family [26][27].

Core Insights - Bilibili (B站) has launched the "1-Minute Animation Theater," which creatively adds vitality to the fragmented content ecosystem by meeting the demand for concise storytelling in a fast-paced video environment [2][3] Group 1: Product Launch and Concept - The "1-Minute Animation Theater" features ten original one-minute animated shorts created by users (UP主) each episode, focusing on topics popular among young audiences, with four episodes planned for the year [3] - The initiative aims to support original animation creators, inviting illustrators, animation directors, and popular UP主 to participate, thereby enriching the creative ecosystem and telling stories reflective of contemporary Chinese youth [3][4] Group 2: Cultural Impact and Reception - The animated short "When National Treasures Clock Out" exemplifies the project's success, achieving 1.9 million views within four days by personifying museum artifacts and connecting them to modern workplace themes, fostering emotional resonance with viewers [4] - This creative approach transforms cultural relics from static exhibits into emotional mediums that bridge ancient and modern narratives, offering a fresh path for cultural transmission [4] Group 3: Trends in Content Consumption - In an era of information overload, audiences increasingly seek niche and vertical cultural products that provide efficient content value and deep emotional connections [5] - The rise of personalized expressions on short video platforms accelerates the discovery of content that resonates with specific audience segments, exemplified by creators like范十三, who has gained 2.13 million followers through unique martial arts-themed content [5] Group 4: Diverse Creative Expressions - The influence of subcultures, such as the二次元 (2D) culture, is evident in the content created by influencers like谢安然, who promotes self-expression through fashion and character portrayal [6] - Creators like郝家豁 reinterpret classic literature through engaging video formats, enhancing cultural experiences and encouraging audiences to connect with educational content in a new way [6]