Core Viewpoint - The brokerage industry is experiencing a surge in client acquisition efforts, primarily through lower commission rates, but this approach may lead to long-term negative consequences for profitability and service quality [1][2]. Group 1: Client Acquisition Strategies - Brokerages are increasingly using lower commissions as a direct method to attract cost-sensitive investors, which may provide short-term gains [1]. - There are alternative strategies for high-quality competition, such as offering professional investment consulting services tailored to individual investor needs, which can enhance client satisfaction and loyalty [2]. - Hosting professional analysis seminars with industry experts can improve brokerages' competitive edge by educating investors and fostering a sense of responsibility towards them [2]. Group 2: Long-term Implications of Commission Wars - Over-reliance on commission reductions can compress profit margins for brokerages, potentially limiting their ability to invest in other critical areas for long-term growth [1]. - A commission war can lead to a vicious cycle of price cuts among brokerages, which may degrade overall service quality as firms attempt to control costs [1]. - Brokerages can guide investors towards becoming well-rounded financial investors by offering insights into various investment products beyond stocks, such as mutual funds and derivatives, which can be more appealing than merely lowering commissions [3].