Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Industry Growth and Trends - The popularity of ice and snow tourism is rising, with regions like Harbin and Changchun attracting more visitors from southern China during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in areas with ski resorts, indicating strong demand [2] - The North Dake Lake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Competitive Landscape - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - The emergence of indoor ski resorts in southern China, like the world's largest indoor ski center in Shenzhen, is expanding the market and attracting diverse demographics [4] Industry Ecosystem - The ice and snow economy is creating a comprehensive industrial chain that includes equipment manufacturing, event operations, training services, and cultural tourism integration [5] - Consumers are increasingly seeking multifaceted experiences, leading ski resorts to offer combined activities like snow parties and cultural events [6] Challenges and Innovations - The industry faces challenges such as homogenization and safety management, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these issues, new ice and snow projects are being developed, integrating local culture and technology to enhance visitor experiences [8] - Safety measures are being implemented, including reservation systems and smart monitoring to manage visitor flow and enhance safety [9] Future Outlook - The ice and snow economy is evolving from a focus on scale expansion to value creation, necessitating improvements in product differentiation and operational management [8] - The industry is moving towards a more sustainable model, appealing to a broader audience and promoting a healthy lifestyle [7]

在哈尔滨冰雪大世界近120万平方米的冰雕玉砌园区内，来自南京的游客举着手机与高达40余米的"冰雪 之冠"合影；不远处的冰滑梯旁，孩子们正排队等候；非遗代表性传承人现场用冰雪雕琢传统纹样…… 这片冰雪筑就的童话世界，正是中国冰雪经济升温的生动切片。 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模预计首次突破万亿元大关，达 到10053亿元。 近年来，随着"带动三亿人参与冰雪运动"成果的不断巩固和扩大，冰雪产业已从政策引导的起步阶段， 迈入规模扩张、结构优化的高质量发展新阶段。 元旦假期即将到来，"冰雪游"热度持续提升。哈尔滨、长春等地不断吸引南方游客北上赏雪玩冰。但同 时，同质化等问题制约着相关产业的提质升级，只有破解这些痛点，才能让"冰雪世界"垒得更高、持续 更久。 临近傍晚，吉林北大湖滑雪度假区的售票大厅里暖意融融，排队换雪具、雪服的游客摩肩接踵，工作人 员忙着帮游客调试雪鞋、固定雪板。 "这儿的雪质特别好，粉雪蓬松柔软。"游客宋先生告诉《证券日报》记者，这是他首次体验夜滑，度假 区完善的照明和安全保障让他印象深刻，而且滑完雪还能就近泡温泉。 去哪儿旅行数据显示，2025—2026 ...

Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Group 1: Industry Growth and Trends - The popularity of "ice and snow tourism" is rising, with cities like Harbin and Changchun attracting more visitors from southern regions during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in regions with ski resorts, indicating strong demand [2] - The North Dake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Group 2: Competitive Landscape and Consumer Preferences - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - Consumers are seeking more than just sightseeing; they desire integrated experiences combining skiing with culture, social activities, and wellness [6] - The North Dake Ski Resort has expanded its offerings to include entertainment parks and cultural events, increasing its commercial facilities to 50 [6] Group 3: Industry Ecosystem and Supply Chain - The ice and snow economy is creating a comprehensive industry chain that includes equipment manufacturing, event management, training services, and cultural tourism [5] - The demand for ice and snow activities is boosting the growth of the upstream equipment manufacturing sector, with companies reporting order volumes three times higher than previous years [7] - The industry is evolving from a niche market to a more mainstream health-oriented lifestyle, supported by the integration of various industry segments [7] Group 4: Challenges and Innovations - The industry faces challenges such as homogenization and safety management issues, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these challenges, new ice and snow projects are being developed, and safety measures are being enhanced through technology [8][9] - The shift from "scale expansion" to "value creation" is essential for the sustainable growth of the ice and snow economy, requiring improvements in product differentiation and operational management [8][9]