Core Insights - The ice and snow equipment industry in China is experiencing significant growth, transitioning from low-end homogenization to high-end differentiation, with a number of competitive enterprises rapidly emerging [1] - The industry is recognized as a core pillar for developing the ice and snow economy and is crucial for the upgrade of China's sports manufacturing sector towards high-end and intelligent production [2] Industry Development - By the first half of 2025, 34 key ice and snow equipment companies in Harbin are expected to see revenue growth exceeding 20%, with a local sports company covering 80% of the national ski resorts with its full range of ski products [1] - The national government has implemented various policies to support the development of the ice and snow equipment industry, including the "Action Plan for the Development of Ice and Snow Equipment Industry (2019-2022)" aimed at establishing a high-quality industrial system [1][2] Challenges and Opportunities - Despite the growth, the industry faces challenges such as a lack of high-end core technologies and the need for improved product stability and durability compared to international brands [2] - The industry also requires a more complete supporting system and a shortage of specialized research and development talent, which are seen as both obstacles and opportunities for targeted policy solutions [2] Collaborative Development - Emphasis on building a collaborative industrial system is crucial, with a focus on differentiated development across regions to avoid homogenized competition [3] - Strengthening talent support through partnerships between educational institutions and enterprises is essential to cultivate professionals who understand both ice sports and equipment manufacturing [3] Financial Support and Market Expansion - Encouraging financial institutions to increase credit support for ice and snow equipment companies can help alleviate funding pressures [3] - The integration of the ice and snow equipment industry with tourism and cultural sectors is a strategic direction, promoting the development of regionally distinctive ice-related products and extending the industrial chain [3] Future Prospects - The ice and snow equipment industry is positioned to benefit from unprecedented development opportunities due to national support for the ice economy, with a focus on technological innovation, industrial integration, and policy backing [3]

Core Insights - The Harbin International Ice and Snow Economy Expo showcased China's efforts to engage 300 million people in winter sports, indicating a shift from tourism consumption to manufacturing strength in the ice and snow industry [2][4][6] - The expo featured 300 renowned companies from over 20 countries, highlighting the growing domestic capabilities in ice and snow equipment manufacturing [2][6] Industry Developments - The 2023-2024 winter season saw 264 million participants in various ice and snow sports and over 385 million people engaged in ice and snow tourism in China, demonstrating a solid grassroots foundation for winter sports [4] - The expo introduced a comprehensive "ice and snow economy industry chain map," illustrating the entire industry chain from equipment manufacturing to tourism and cultural services [4][6] Technological Innovations - Harbin's local universities and research institutions presented 80 ice and snow technology transformation achievements, including advanced products like deep-sea exploration devices and ice sculpture robots [4] - Innovations such as color-changing ski goggles developed by Harbin Institute of Technology were showcased, featuring Bluetooth technology and automatic lens adjustment [2][4] Market Trends - Chinese companies are increasingly exporting ice and snow technology, with firms like Ma Die Er Group and Hai Rui Ice and Snow exporting landscape construction and mobile ice-making technologies to countries like Kazakhstan and Saudi Arabia [6][7] - Global ice and snow giants are shifting from merely selling products to developing and manufacturing in China, as seen with brands like TPR and Italian Tianbing Group planning to establish R&D centers in China [7][9] Future Outlook - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, supported by local initiatives to cultivate specialized industrial chains [9] - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are expected to further enhance the ice and snow equipment manufacturing industry in China [9]

新华社哈尔滨1月8日电 题：从冰博会看中国冰雪运动装备的机遇和挑战 展会期间，冰雪欢腾体育装备科技（哈尔滨）有限公司发布了13款新品，吸引众多滑雪爱好者和业内人 士的关注。 "新款雪板应用航空级别碳纤维技术，在强度不变的情况下，让雪板重量变轻，头盔也应用了这一技 术，减轻滑雪者颈部负重，使用体验感更好。"企业产品经理秦文豹表示，近年来，冰雪欢腾通过与哈 尔滨工业大学等单位紧密合作，形成"产-学-研"联合体，为企业发展提供理论与技术支持，打破了技术 壁垒，并与哈尔滨亚冬会组委会签约，成为赛事雪具区域供应商。 冰雪经济蓬勃发展，催生更多本土企业，也让老品牌焕发新活力。 "我们是年轻的品牌，但是借助国产碳纤维材料，以及对市场的看好，我们有很强的发展信心。"黑龙江 碳境复合材料有限公司总经理于新龙介绍。该企业成立于2024年，这次带着碳纤维滑雪板来到冰博会， 受到很多关注。目前企业已建成三条年产一万套滑雪板的生产线，并计划开拓国外市场。 新华社记者王君宝 "这是我们为国家队专门研发的滑雪板，已通过多轮测试，有望在米兰冬奥会上亮相。"指着展台上的一 幅黑色雪板，哈尔滨乾卯雪龙体育用品有限公司总经理李智博对前来洽谈的展商 ...

转自：北京日报客户端 事情是这个样子的！ 刚从哈尔滨回来的同事 发给我一张图： 黄鹤楼不在武汉吗？ "尔滨"你这是把"异地搬迁"玩明白了？ 本地人挠头： "滨子，你连别的省地标都'冻'来了 家底还有剩吗？" 别担心，更"炸"的来了—— 2026哈尔滨国际冰雪经济博览会 1月6日-8日开整！ 冰雕黄鹤楼只是"开胃菜" 冰博会直接端出冰雪版满汉全席 "尔滨"3.0 不止有冰雪！ 冰雪之上是生活 谁说冬天来"尔滨"只能"冻并快乐着"？ "尔滨"3.0 直接把"生活仪式感"刻进冰雪里 冰博会配套的超300万平方米联动体验区 简直是"玩不够、吃不完、乐不停"的快乐星球 冰雪大世界超级冰滑梯重磅返场 2025年12月17日，游客在哈尔滨冰雪大世界园区体验"超级冰滑梯"（无人机照片）。 太阳岛雪博会的艺术雪雕自带滤镜 随便一拍都是大片 2025年12月9日拍摄的"雪人先生"。 中央大街非遗巡游 糖画、冰雕文创现场解锁 经过3年融（xiu）合（lian） "尔滨"美食也堪称"南北和解现场" 味蕾狂欢预警 冻梨雕花配冰糖葫芦 颜值甜值双在线 铁锅炖咕嘟着酸菜白肉 旁边摆着南方小甜点 怕冷？不存在的！ 暖屋姜茶无限续杯 中华巴洛 ...

Core Insights - In 2025, the outdoor sports industry in China is experiencing a significant transformation, moving from a niche market to a mainstream consumer option, driven by the rise of outdoor lifestyles and the national fitness craze [1][2] - The market is witnessing a reshaping of its competitive landscape, with domestic brands gaining prominence and international brands adapting to local demands [5][11] Trend 1: Rapid Industry Expansion - The outdoor sports market is no longer a fleeting trend but has become a daily consumption choice, with 335,000 outdoor-related enterprises in China as of June 2025, including 24,000 newly registered in the first half of the year [2] - Sales of outdoor sports products are surging, with ski poles, goggles, shoes, and snowboards seeing over 80% growth, and trail running shoes sales increasing by 100% [2][4] - The market size of the sports footwear and apparel industry in China is projected to reach 598.9 billion yuan in 2025, with expectations to grow to 896.3 billion yuan by 2030 [2] Trend 2: Domestic Brand Resurgence - Domestic brands have transitioned from being "also-rans" to key players in the market, achieving historic breakthroughs through deep insights into local consumer needs [5][6] - The dominance of international brands has been challenged, with domestic brands capturing over half of the top ten positions in outdoor sales rankings by 2024-2025 [8][10] Trend 3: International Brands Entering China - Despite the rise of domestic brands, the allure of the Chinese market continues to attract international brands, with nearly ten new outdoor brands entering China in 2025 [11] - These brands are employing diverse strategies, including partnerships with local capital and leveraging celebrity endorsements to penetrate the market [11] Trend 4: Price Increases Among Domestic Brands - A notable trend is the structural price increase among domestic outdoor brands, with products like jackets and tents priced significantly higher, reflecting a shift towards higher value perception [12][14] - Major domestic brands are seeing substantial increases in profit margins, with Anta's main brand achieving a gross margin of 54.9% in the first half of 2025 [14] Trend 5: Emergence of "Light Outdoor" Activities - The concept of "light outdoor" activities is gaining traction, characterized by lower barriers to entry and a focus on aesthetic and emotional value, with women driving this trend [16][18] - In first-tier cities, 63% of the light outdoor demographic is female, indicating a shift in market dynamics towards experiences and social sharing [16] Conclusion - The year 2025 marks a pivotal moment for the Chinese outdoor sports industry, characterized by rapid market growth, the rise of domestic brands, the influence of female consumers, and significant changes in pricing and marketing strategies [18]

Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Industry Growth and Trends - The popularity of ice and snow tourism is rising, with regions like Harbin and Changchun attracting more visitors from southern China during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in areas with ski resorts, indicating strong demand [2] - The North Dake Lake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Competitive Landscape - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - The emergence of indoor ski resorts in southern China, like the world's largest indoor ski center in Shenzhen, is expanding the market and attracting diverse demographics [4] Industry Ecosystem - The ice and snow economy is creating a comprehensive industrial chain that includes equipment manufacturing, event operations, training services, and cultural tourism integration [5] - Consumers are increasingly seeking multifaceted experiences, leading ski resorts to offer combined activities like snow parties and cultural events [6] Challenges and Innovations - The industry faces challenges such as homogenization and safety management, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these issues, new ice and snow projects are being developed, integrating local culture and technology to enhance visitor experiences [8] - Safety measures are being implemented, including reservation systems and smart monitoring to manage visitor flow and enhance safety [9] Future Outlook - The ice and snow economy is evolving from a focus on scale expansion to value creation, necessitating improvements in product differentiation and operational management [8] - The industry is moving towards a more sustainable model, appealing to a broader audience and promoting a healthy lifestyle [7]

Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Group 1: Industry Growth and Trends - The popularity of "ice and snow tourism" is rising, with cities like Harbin and Changchun attracting more visitors from southern regions during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in regions with ski resorts, indicating strong demand [2] - The North Dake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Group 2: Competitive Landscape and Consumer Preferences - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - Consumers are seeking more than just sightseeing; they desire integrated experiences combining skiing with culture, social activities, and wellness [6] - The North Dake Ski Resort has expanded its offerings to include entertainment parks and cultural events, increasing its commercial facilities to 50 [6] Group 3: Industry Ecosystem and Supply Chain - The ice and snow economy is creating a comprehensive industry chain that includes equipment manufacturing, event management, training services, and cultural tourism [5] - The demand for ice and snow activities is boosting the growth of the upstream equipment manufacturing sector, with companies reporting order volumes three times higher than previous years [7] - The industry is evolving from a niche market to a more mainstream health-oriented lifestyle, supported by the integration of various industry segments [7] Group 4: Challenges and Innovations - The industry faces challenges such as homogenization and safety management issues, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these challenges, new ice and snow projects are being developed, and safety measures are being enhanced through technology [8][9] - The shift from "scale expansion" to "value creation" is essential for the sustainable growth of the ice and snow economy, requiring improvements in product differentiation and operational management [8][9]

Core Viewpoint - The article emphasizes the importance of safety measures to prevent falls during winter, particularly for the elderly, due to increased risks from icy and slippery conditions [2][3][4]. Group 1: Outdoor Safety Measures - Proper footwear is crucial for outdoor activities; rubber-soled, deep-traction shoes are recommended while high heels and hard-soled shoes should be avoided [3]. - When walking on icy surfaces, individuals should take small steps, lower their center of gravity, and use handrails when getting on and off public transport [3]. - Elderly individuals are at higher risk of fractures from falls due to osteoporosis, and it is advised to minimize solo outings during inclement weather [3]. Group 2: Home Safety Precautions - Homes can harbor hidden dangers; areas like bathrooms and kitchens should have non-slip mats, and floors should be kept dry to prevent slips [4]. - Clutter should be removed from walkways and bedrooms, and electrical cords should be organized to avoid tripping hazards [4]. - Installing grab bars near beds and toilets can assist elderly individuals in rising safely, especially during early morning or nighttime [4]. Group 3: Skiing Safety Guidelines - Skiing is a popular winter activity but poses a high risk of falls; proper equipment, including well-fitted ski boots and sharp-edged skis, is essential [5]. - Warm-up exercises before skiing can help prevent injuries caused by stiff muscles, and beginners should learn under professional guidance [5]. - Skiers should maintain a proper posture, avoid difficult maneuvers until proficient, and be aware of the snow conditions to ensure safety [5].

进入冬季，尔滨又开始发力了：冰雪大世界规模创历届之最，总面积达120万平方米，总用冰用雪量突 破40万立方米；哈尔滨极地公园培育了100只适合室外集体巡游的南极企鹅，系有史以来规模最大；位 于哈尔滨音乐长廊的网红雪人今年长高1米…… 根据国务院办公厅此前印发的一份文件，冰雪经济到2030年达到1.5万亿元。那么，包括哈尔滨在内的 整个东北地区，能否乘着冰雪经济的热潮，赢回当年"老大哥"的底气？ 近日，南都N视频记者实地探访哈尔滨、大庆、齐齐哈尔等地，调研黑龙江冰雪产业发展实效。 消费热 冰雪大世界以核心IP强力带动各种消费业态 12月21日，哈尔滨冰雪大世界刚刚开园第五天，一家园内的文创店工作人员在对账时透露，该店日营业 额已达到2.3万元。在冰雪大世界内，这样的文创店还有很多，冰箱贴、摩天轮玩偶、企鹅毛绒玩具都 备受游客喜爱。 由冰雪经济带动的消费热不止文创这一个案例。哈尔滨乾卯雪龙体育用品有限公司是国内第一家滑雪场 专用滑雪鞋、固定器的生产厂家，该公司总经理李智博告诉南都N视频记者："从2023年开始，也就是 疫情结束的第一年，我们订单量翻了3倍左右，这背后既有疫情结束后人们对户外滑雪的追求，也和哈 尔滨 ...

Core Viewpoint - The article emphasizes the importance of safety knowledge and precautions for winter sports, particularly skiing and ice skating, as the winter season begins and participation in these activities increases. Group 1: Skiing Safety Guidelines - Skiing is a high-risk sport, and following rules and protective measures is crucial [1] - Choose a reputable ski resort with complete facilities and avoid undeveloped areas [2] - Proper equipment is essential, including well-fitted skis, boots, and helmets; helmets are critical for safety [4] - Beginners should start on easier slopes and progress gradually without challenging advanced trails [5] - Adhere to skiing "traffic rules," such as yielding to skiers below and controlling speed according to ability and snow conditions [6] - Maintain a safe distance from others, trees, and safety barriers [7] - Learn how to fall safely to minimize injury risks, such as avoiding wrist injuries during falls [9][10] Group 2: Ice Skating Safety Guidelines - Ice skating is popular but carries risks; choose managed ice rinks and avoid natural ice surfaces [12] - Wear well-fitting skates with tight laces for ankle support; beginners should wear protective gear like helmets and pads [13] - Stay alert to the movements of other skaters and avoid stopping in the center of the rink [15] Group 3: Winter Outdoor Activity First Aid - Knowledge of first aid for winter injuries is essential, including treatment for snow blindness, frostbite, and hypothermia [17][18][19]