Core Insights - By 2025, high participation in mass sports will be a significant highlight of the sports market in China, with over 400 million people engaged in outdoor activities [1] Group 1: Trends in Outdoor Sports - New sports formats such as VR virtual climbing, night hiking, and fluorescent cycling are gaining popularity [3] - High participation rates are noted in ice and snow sports, mountain sports, and water sports, with significant interest in marathons, cycling, triathlons, skiing, and rafting [3] - Hiking-related content on social media platforms has seen massive engagement, with hiking notes receiving 16 billion views, and growth rates of 340% for climbing and 250% for bouldering [3] Group 2: Regional Participation - First-tier and new first-tier cities are leading in outdoor sports participation, with second-tier cities rapidly catching up [7] - A trend is observed where the East China region is central, radiating towards North China and Southwest regions, with emerging sports events like pickleball and triathlons gaining traction in county-level areas such as Gaotang, Jiexi, and Dianjiang [7] Group 3: Growth in Sports Equipment - Sales of skiing poles, goggles, shoes, and snowboards have all increased by over 80%, while sales of trail running shoes have doubled [12] - There is a notable increase in demand for trendy sports equipment, leading to a surge in related rental services, with paddleboard rental searches up by over 470% and group purchase orders increasing by over 315% [12]

Core Insights - The number of participants in outdoor sports in China has exceeded 400 million, indicating a strong pursuit of a healthy lifestyle and significant market potential [1] - The 2025 China Outdoor Sports Industry Conference highlighted the robust growth of the outdoor sports industry, driven by the implementation of the Healthy China strategy and the increasing popularity of fitness among the public [1] Industry Overview - As of June 2025, there are 335,000 outdoor sports-related enterprises in China, with 24,000 new registrations in the first half of 2025, reflecting a positive outlook for the industry's future [2] - The primary consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, with distinct preferences in outdoor activities based on gender [2] Market Trends - The outdoor sports market is characterized by a diverse range of activities, with high participation in ice, mountain, and water sports, as well as growing interest in events like marathons and triathlons [2] - The sales of outdoor sports equipment have surged, with ski-related products seeing over 80% growth and off-road running shoes doubling in sales [3] Cross-Industry Integration - The outdoor sports industry is increasingly integrating with tourism, finance, and rural revitalization, with significant visitor numbers and revenue generated from ski resorts and outdoor events [5] - The ice and snow sports sector has reached a total scale of 970 billion yuan, with a year-on-year growth of approximately 9% [5] Policy Support - A robust policy framework supports the development of the outdoor sports industry, with multiple government initiatives aimed at enhancing infrastructure and promoting sports consumption [7] - By the end of 2024, there were 2,678 ice and snow sports venues in China, alongside extensive fitness trails and a growing number of outdoor activity camps [7]

Group 1: Ice and Snow Economy Exhibition - The 34th Harbin International Economic and Trade Fair showcased the latest achievements and application scenarios of the ice and snow economy in Heilongjiang Province, emphasizing the theme "Ice and Snow Economy Empowering Longjiang" [1] - The exhibition featured traditional craftsmanship and innovative sports equipment, highlighting the province's rich ice and snow resources as a strong engine for local economic growth [1] Group 2: Company Innovations - Yichun Yongda Craft Co., Ltd. presented a 6-meter-long reindeer sled made from water ash wood, utilizing traditional craftsmanship without any metal nails, showcasing the integration of heritage skills into modern products [1] - Qianmao Xuelong Sports Equipment Co., Ltd. displayed lightweight snowboards made from carbon fiber, designed based on athlete data analysis to shorten adaptation time for athletes [3] - Seven Rivers Baining Shield Sports Equipment Technology Co., Ltd. introduced an upgraded high-end short track speed skating shoe, focusing on weight optimization and enhanced rigidity [5] Group 3: Technological Integration - Harbin Aiwei Technology Co., Ltd. set up a VR skiing experience area, enhancing user immersion through motion capture technology and promoting the digital transformation of ice and snow tourism [5][7] - The Heilongjiang Provincial Department of Industry and Information Technology is supporting the ice and snow equipment industry through policies aimed at technology innovation, industrial chain integration, and park construction [7]