泾源县文旅产业发展服务中心主任马志发表示，依托"温暖气候+优质雪场"的独特优势，泾源县深化"冰 雪+"融合模式，不断丰富产品供给。下一步，将持续优化消费环境，强化区域公用品牌建设，推动冰 雪旅游消费与乡村全面振兴深度融合。 当下，冰雪旅游正从传统滑雪向"冰雪+赛事""冰雪+温泉""冰雪+民俗""冰雪+音乐"等深度融合转变，融 合模式更催生了多元消费场景，让我国冰雪经济真正从"冷资源"向"热经济"加速转变。 旅游玩出新花样 "来到黑龙江才发现，这里的活动这么丰富多彩！"辽宁游客王宏宇一家被各种新颖的冰雪旅游项目深深 吸引。这个冰雪季，黑龙江各地做足"冰雪+"文章，丰富多彩的冰雪旅游项目让游客游得开心、玩得畅 快。 为打造优质冰雪文旅产品，黑龙江伊春市友好区将森林资源和冰雪资源结合，推出冰雪森林穿越、森林 唤鸟、红色研学等特色体验项目，不断丰富冬季旅游产品。 友好区还推动"旅游+文化+研学"多元融合，以特色IP激活全域旅游。许多游客表示，这场"冰雪+民 族"之旅，让人充分领略黑龙江壮丽的冰雪风光和民族风情，令人难忘。 冰雪旅游体验性强，如何将体验感做得更有意思、更新颖？前不久，北大荒集团黑龙江闫家岗农场等单 位联 ...

Core Insights - Xinjiang is integrating traditional ice and snow sports with various experiences such as festivals, folk customs, and education to create a rich and diverse ice and snow consumption ecosystem for tourists [2] Group 1: Expansion of "Ice and Snow +" - Xinjiang's development plan aims to strengthen the ice and snow industry by optimizing the spatial layout and promoting the entire industry chain, including ice and snow culture, tourism, and equipment [2] - Northern cities like Altay and Urumqi are innovating by introducing cross-border activities such as hot air ballooning and electronic music parties to enhance the ice and snow tourism experience [2][3] Group 2: Southern Xinjiang's Focus - Southern regions like Aksu, Kashgar, and Hotan are working to change the "hot north, cold south" pattern in ice and snow tourism by building new ski resorts and unique experiences [3][4] - The first high-standard ski resort in Southern Xinjiang, Atushi Tianmen Ski Resort, has opened with extensive facilities to cater to various skill levels [4] Group 3: Consumer Incentives - Policies like snow holidays for students have significantly boosted family ice and snow consumption, with visitor numbers in Altay's ski resorts increasing by over 90% year-on-year during the snow holiday period [5] - Various discounts and promotional measures, including the issuance of 45,000 ice and snow consumption vouchers, have been implemented to stimulate market activity [5][6] Group 4: Brand Promotion - Xinjiang's cultural and tourism departments are actively promoting the region as an ice and snow tourism destination through events in major cities, resulting in significant engagement and partnerships with travel agencies [7][8] - The promotion efforts have led to the development of new tourism routes and increased interest in winter tourism experiences in Urumqi [7][8]

Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Group 1: Industry Growth and Trends - The popularity of "ice and snow tourism" is rising, with cities like Harbin and Changchun attracting more visitors from southern regions during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in regions with ski resorts, indicating strong demand [2] - The North Dake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Group 2: Competitive Landscape and Consumer Preferences - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - Consumers are seeking more than just sightseeing; they desire integrated experiences combining skiing with culture, social activities, and wellness [6] - The North Dake Ski Resort has expanded its offerings to include entertainment parks and cultural events, increasing its commercial facilities to 50 [6] Group 3: Industry Ecosystem and Supply Chain - The ice and snow economy is creating a comprehensive industry chain that includes equipment manufacturing, event management, training services, and cultural tourism [5] - The demand for ice and snow activities is boosting the growth of the upstream equipment manufacturing sector, with companies reporting order volumes three times higher than previous years [7] - The industry is evolving from a niche market to a more mainstream health-oriented lifestyle, supported by the integration of various industry segments [7] Group 4: Challenges and Innovations - The industry faces challenges such as homogenization and safety management issues, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these challenges, new ice and snow projects are being developed, and safety measures are being enhanced through technology [8][9] - The shift from "scale expansion" to "value creation" is essential for the sustainable growth of the ice and snow economy, requiring improvements in product differentiation and operational management [8][9]

Group 1 - The domestic ice and snow industry is experiencing a surge in popularity with the construction of the 27th Harbin Ice and Snow World starting on November 25, featuring 200,000 cubic meters of quality ice and a workforce of nearly 10,000 to create ice and snow landscapes over a 1.2 million square meter area [1] - Policy initiatives are driving the ice and snow industry, such as Liaoning Province's measures aiming for a 15% increase in tourist numbers and a 13% rise in tourism revenue during the 2025-2026 ice and snow season [1] - Southern provinces like Zhejiang are also actively promoting the ice and snow economy, encouraging localities to apply for national-level ski tourism resorts and develop the entire industry chain, including ice and snow equipment and apparel [1] Group 2 - Companies in the ice and snow industry are expanding their operations towards scale and high-end development, with technology firms like Fujian Snowman Group focusing on refrigeration solutions and equipment supply for various ice and snow facilities [2] - Cultural tourism enterprises are leveraging scenic resources to enhance ice and snow experiences, such as Zhejiang Xiangyuan Cultural Tourism Co., which is developing ice and snow tourism at its Hunan Mangshan Wuzhifeng scenic area [2] - Travel companies are entering the equipment sector, with Zhongxin Tourism Group announcing a new ski brand to diversify products and enhance the overall ice and snow tourism experience [3] Group 3 - The ice and snow industry is expected to grow significantly due to policy support and market demand, with a strong spillover effect on related sectors like tourism, transportation, and retail [3] - The industry chain structure includes upstream activities like equipment manufacturing and technology research, midstream operations such as snow and ice venue management, and downstream services including tourism and media [3] - The "ice and snow +" model is evolving, integrating with emerging fields like education, health, and esports, leading to new business formats such as indoor ski resorts and virtual skiing platforms [3]