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上市公司锚定“冰雪+”模式深挖产业增长潜能
Zheng Quan Ri Bao· 2025-11-26 16:36
Group 1 - The domestic ice and snow industry is experiencing a surge in popularity with the construction of the 27th Harbin Ice and Snow World starting on November 25, featuring 200,000 cubic meters of quality ice and a workforce of nearly 10,000 to create ice and snow landscapes over a 1.2 million square meter area [1] - Policy initiatives are driving the ice and snow industry, such as Liaoning Province's measures aiming for a 15% increase in tourist numbers and a 13% rise in tourism revenue during the 2025-2026 ice and snow season [1] - Southern provinces like Zhejiang are also actively promoting the ice and snow economy, encouraging localities to apply for national-level ski tourism resorts and develop the entire industry chain, including ice and snow equipment and apparel [1] Group 2 - Companies in the ice and snow industry are expanding their operations towards scale and high-end development, with technology firms like Fujian Snowman Group focusing on refrigeration solutions and equipment supply for various ice and snow facilities [2] - Cultural tourism enterprises are leveraging scenic resources to enhance ice and snow experiences, such as Zhejiang Xiangyuan Cultural Tourism Co., which is developing ice and snow tourism at its Hunan Mangshan Wuzhifeng scenic area [2] - Travel companies are entering the equipment sector, with Zhongxin Tourism Group announcing a new ski brand to diversify products and enhance the overall ice and snow tourism experience [3] Group 3 - The ice and snow industry is expected to grow significantly due to policy support and market demand, with a strong spillover effect on related sectors like tourism, transportation, and retail [3] - The industry chain structure includes upstream activities like equipment manufacturing and technology research, midstream operations such as snow and ice venue management, and downstream services including tourism and media [3] - The "ice and snow +" model is evolving, integrating with emerging fields like education, health, and esports, leading to new business formats such as indoor ski resorts and virtual skiing platforms [3]