Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Group 1: Industry Growth and Trends - The popularity of "ice and snow tourism" is rising, with cities like Harbin and Changchun attracting more visitors from southern regions during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in regions with ski resorts, indicating strong demand [2] - The North Dake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Group 2: Competitive Landscape and Consumer Preferences - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - Consumers are seeking more than just sightseeing; they desire integrated experiences combining skiing with culture, social activities, and wellness [6] - The North Dake Ski Resort has expanded its offerings to include entertainment parks and cultural events, increasing its commercial facilities to 50 [6] Group 3: Industry Ecosystem and Supply Chain - The ice and snow economy is creating a comprehensive industry chain that includes equipment manufacturing, event management, training services, and cultural tourism [5] - The demand for ice and snow activities is boosting the growth of the upstream equipment manufacturing sector, with companies reporting order volumes three times higher than previous years [7] - The industry is evolving from a niche market to a more mainstream health-oriented lifestyle, supported by the integration of various industry segments [7] Group 4: Challenges and Innovations - The industry faces challenges such as homogenization and safety management issues, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these challenges, new ice and snow projects are being developed, and safety measures are being enhanced through technology [8][9] - The shift from "scale expansion" to "value creation" is essential for the sustainable growth of the ice and snow economy, requiring improvements in product differentiation and operational management [8][9]

Group 1 - The domestic ice and snow industry is experiencing a surge in popularity with the construction of the 27th Harbin Ice and Snow World starting on November 25, featuring 200,000 cubic meters of quality ice and a workforce of nearly 10,000 to create ice and snow landscapes over a 1.2 million square meter area [1] - Policy initiatives are driving the ice and snow industry, such as Liaoning Province's measures aiming for a 15% increase in tourist numbers and a 13% rise in tourism revenue during the 2025-2026 ice and snow season [1] - Southern provinces like Zhejiang are also actively promoting the ice and snow economy, encouraging localities to apply for national-level ski tourism resorts and develop the entire industry chain, including ice and snow equipment and apparel [1] Group 2 - Companies in the ice and snow industry are expanding their operations towards scale and high-end development, with technology firms like Fujian Snowman Group focusing on refrigeration solutions and equipment supply for various ice and snow facilities [2] - Cultural tourism enterprises are leveraging scenic resources to enhance ice and snow experiences, such as Zhejiang Xiangyuan Cultural Tourism Co., which is developing ice and snow tourism at its Hunan Mangshan Wuzhifeng scenic area [2] - Travel companies are entering the equipment sector, with Zhongxin Tourism Group announcing a new ski brand to diversify products and enhance the overall ice and snow tourism experience [3] Group 3 - The ice and snow industry is expected to grow significantly due to policy support and market demand, with a strong spillover effect on related sectors like tourism, transportation, and retail [3] - The industry chain structure includes upstream activities like equipment manufacturing and technology research, midstream operations such as snow and ice venue management, and downstream services including tourism and media [3] - The "ice and snow +" model is evolving, integrating with emerging fields like education, health, and esports, leading to new business formats such as indoor ski resorts and virtual skiing platforms [3]