Core Insights - The article highlights the increasing winter tourism consumption in Jingyuan County, Ningxia, driven by its unique ice and snow resources and a series of government-led initiatives to stimulate the market [1][2][9] Group 1: Tourism Growth - From December 6, 2025, to January 5, 2026, Jingyuan County received 294,600 visitors, generating a total tourism expenditure of 24.44 million yuan, reflecting year-on-year growth of 10.8% and 11.8% respectively [2] - The county's winter tourism strategy focuses on "Ice and Snow +" to systematically activate the winter consumption market through a combination of government guidance and market-driven efforts [2][9] Group 2: Infrastructure and Services - The upgraded Yaha Ski Resort commenced trial operations on December 6, featuring improved ski trails catering to various skill levels and enhanced dining and retail services, which have significantly improved visitor experiences [5] - The integration of diverse offerings, such as food and sports events, has been emphasized to enhance visitor retention and overall consumption [8] Group 3: Marketing and Promotion - A promotional event titled "Hundred Travel Agencies Enter Jingyuan" was held on December 13, introducing local ice and snow resources to national travel agencies and media, resulting in over 30 cooperation intentions [7] - The launch of the Ningxia Winter Tourism Promotion Series and Ice and Snow Carnival attracted attention through cultural showcases and themed routes, aiming to integrate Jingyuan into a broader tourism economic circle [8] Group 4: Economic Impact - The county's approach to transforming "cold resources" into "hot economy" serves as a valuable reference for regions with rich ecological resources but seasonal constraints, showcasing a path to activate ice and snow potential for local economic growth [9]

Core Insights - The cultural and tourism market in Liaoning Province experienced significant growth during the New Year holiday, with a 19.72% year-on-year increase in tourist arrivals and a 20.64% increase in comprehensive tourism revenue [1] - Major tourist attractions, including 5A-level scenic spots, saw a remarkable 71.71% increase in visitor numbers, totaling 146,300, and a 104.37% increase in revenue, amounting to 2.9714 million yuan [1] - The province's museums also reported a substantial increase, with a 117.06% rise in visitors, totaling 237,700 [1] Group 1: Tourism Performance - Liaoning Province received a total of 146,300 visitors at its 5A-level scenic spots during the holiday, reflecting a 71.71% increase compared to the previous year [1] - The comprehensive tourism revenue from these scenic spots reached 2.9714 million yuan, marking a 104.37% increase year-on-year [1] - Overall, the province's tourism market showed a robust performance with a 19.72% increase in tourist arrivals and a 20.64% increase in tourism revenue [1] Group 2: Cultural Activities - Various cultural venues, including museums and libraries, organized activities centered around the theme "Cultural Heritage Transmission," blending traditional and modern elements [2] - The "New Year Elegant Gathering" at the Shenyang Library invited readers to engage in traditional skill experiences, enhancing cultural connections [2] - The Peace Bay Lantern Festival in Shenyang utilized modern technology like 3D projection to create a winter night tourism landmark, showcasing themes of "Ice and Snow Adventure" and "Folk Customs" [2] Group 3: Sports and Tourism Integration - Traditional fitness activities such as New Year climbing and winter swimming were promoted to enhance the integration of sports and tourism [2] - The "China Sports Lottery" New Year Climbing Festival attracted fitness enthusiasts nationwide, emphasizing the active lifestyle [2]

Core Perspective - The article highlights the transformation of Heilongjiang's winter resources into a vibrant cultural and tourism industry through the integration of art, creativity, ecology, and digital technology, termed "Ice and Snow+" [1] Group 1: Ice and Snow Cultural Innovations - The "Taoxue Penguin" event in Harbin has become a significant winter tourism icon, achieving over 30 billion online exposures since its inception in 2017, with this year's event featuring 50 penguins participating in parades across various locations [2] - The 38th Sun Island International Snow Sculpture Art Expo features a 23.8-meter tall snow sculpture named "Mr. Snowman," showcasing the collaboration between craftsmanship and natural resources [2][3] - The Ice and Snow World, themed "Ice and Snow Fairy Tale World," spans 1.2 million square meters and utilizes over 400,000 cubic meters of ice and snow, marking the largest scale in its history [3] Group 2: Ecological Integration in Tourism - Daqing, known as the "City of a Hundred Lakes," is leveraging its ecological resources to enhance winter tourism, with attractions like the Lin Dian Crane Lake Wetland Hot Spring Scenic Area offering unique experiences combining hot springs and ice landscapes [4] - The Duerbote Mongolian Autonomous County promotes sustainable fishing practices and winter fishing activities, turning traditional practices into attractive tourism projects [4] - The Zhalong Ecological Tourism Area in Qiqihar features unique experiences with wild cranes and winter-themed attractions, enhancing the cultural and natural appeal of the region [5] Group 3: Technological Empowerment in Tourism - Local tech companies in Heilongjiang are creating digital resources to preserve winter landscapes, enabling year-round access to ice and snow experiences through VR and AR technologies [6] - Harbin Aiwei Technology has developed a five-year digital resource library, allowing for immersive experiences that replicate winter scenes even in summer [6][7] - Daqing Siter Media Technology is enhancing the interactivity of ice and snow cultural resources through digital multimedia technologies, creating engaging visitor experiences in exhibition spaces [7] Group 4: Economic Impact and Growth - The winter tourism industry in Heilongjiang has seen significant growth, with 135 million domestic and international visitors in the 2024-2025 winter season, representing an 18.5% increase year-on-year, and total spending reaching 211.72 billion yuan, up 30.7% [7] - The "Ice and Snow+" initiative is evolving beyond mere business combinations, becoming a core driver for upgrading and revaluing the cultural tourism industry in Heilongjiang [7]

Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Industry Growth and Trends - The popularity of ice and snow tourism is rising, with regions like Harbin and Changchun attracting more visitors from southern China during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in areas with ski resorts, indicating strong demand [2] - The North Dake Lake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Competitive Landscape - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - The emergence of indoor ski resorts in southern China, like the world's largest indoor ski center in Shenzhen, is expanding the market and attracting diverse demographics [4] Industry Ecosystem - The ice and snow economy is creating a comprehensive industrial chain that includes equipment manufacturing, event operations, training services, and cultural tourism integration [5] - Consumers are increasingly seeking multifaceted experiences, leading ski resorts to offer combined activities like snow parties and cultural events [6] Challenges and Innovations - The industry faces challenges such as homogenization and safety management, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these issues, new ice and snow projects are being developed, integrating local culture and technology to enhance visitor experiences [8] - Safety measures are being implemented, including reservation systems and smart monitoring to manage visitor flow and enhance safety [9] Future Outlook - The ice and snow economy is evolving from a focus on scale expansion to value creation, necessitating improvements in product differentiation and operational management [8] - The industry is moving towards a more sustainable model, appealing to a broader audience and promoting a healthy lifestyle [7]

Group 1 - The core idea of the articles revolves around the integration of winter sports and tourism, particularly focusing on the development of new experiences in ice and snow tourism, which are expected to enhance consumer engagement and spending [1][7][8] - The Changbai Mountain Meiren Song Love Forest has introduced a 1314-meter romantic snow path that connects various themed spots, culminating in a marriage registration service, creating a unique winter tourism experience [4][6] - Inner Mongolia is leveraging its rich ice and snow resources to promote winter sports and tourism, implementing initiatives that stimulate consumer activity, such as the "Snow Holiday" program for students [8][13] Group 2 - The "Snow Holiday" initiative in Hohhot allows students from grades 1 to 8 to enjoy a winter break, which is expected to boost local tourism and spending through free and discounted activities for families [13] - Various winter activities, including ice racing and culinary experiences, are being organized in Inner Mongolia, with a projected reception of 300 million domestic tourists and an estimated total spending of 450 billion yuan [15] - In Chongqing, the Jinfo Mountain has developed high-altitude ice and snow study tours aimed at engaging students and filling the off-peak tourism gap, with tailored programs for different age groups [17][19][21]

Group 1 - The article highlights the innovative integration of "ice and snow" with various cultural and tourism activities across different regions in China, creating new immersive experiences for visitors [1][6] - In Jilin's Changbai Mountain, a new romantic tourism scene has been established with the opening of the "Beautiful Pine Love Forest" marriage registration office, featuring a 1314-meter snow path for couples [2][4] - The marriage registration office offers services such as a wedding vow ceremony and exclusive travel packages for couples, enhancing the romantic experience [4][6] Group 2 - Inner Mongolia is leveraging its rich ice and snow resources to promote winter tourism, introducing various activities that combine ice sports with local cuisine [7][9] - The region has implemented a "snow holiday" for students, encouraging family participation and boosting local consumption [7][9] - Inner Mongolia plans to host 159 unique cultural tourism activities and 45 winter tourism routes from November 2025 to March 2026, aiming to attract 300 million domestic tourists and generate 450 billion yuan in total spending [9] Group 3 - In Chongqing, the focus is on ice and snow educational tourism, with local schools participating in skiing lessons to engage students in winter sports [10][12] - The scenic area has tailored ice and snow programs for different age groups, ensuring a diverse range of activities [10] - The introduction of ice and snow educational tourism is helping to maintain visitor interest during the off-peak season, contributing to sustained market activity [12]

Group 1 - The core viewpoint of the article highlights the remarkable growth of China's "ice and snow+" industry, which has achieved a consumption scale of 1,875 billion yuan, reflecting a year-on-year increase of over 25% [2] - The transformation from a previously overlooked seasonal activity to a booming economic sector is evident, with significant increases in consumer spending around ice and snow venues, such as a 27.97% rise in spending within two kilometers of ski resorts [3] - The "ice and snow+" model is breaking geographical and seasonal barriers, leading to innovative consumption experiences that combine winter sports with local culture and cuisine [3][4] Group 2 - The explosive growth of the white economy is attributed to various cross-industry collaborations, such as "ice and snow + food" and "ice and snow + technology," which enhance consumer engagement and broaden the market [4] - The industry is undergoing a comprehensive upgrade, with traditional vendors adapting to modern marketing techniques, indicating a full supply chain transformation that contributes significantly to GDP [5] - However, the industry faces challenges such as avoiding homogenization, balancing ecological protection with development, and establishing service standardization, which are critical for sustainable growth [5]

Core Insights - The article highlights the transformation of Heilongjiang's winter landscape into a vibrant cultural and tourism economy driven by "Ice and Snow+" initiatives, integrating art, ecology, and digital technology [1][20]. Group 1: Ice and Snow Economy - Heilongjiang's ice and snow resources are creatively elevated into diverse cultural IPs, with attractions like the Harbin Ice and Snow World covering 1.2 million square meters, the largest in history, and featuring over 400,000 cubic meters of ice and snow [1][6][20]. - The "Taoxue Penguin" event at Harbin Polar Park has gained significant popularity since its inception in 2017, achieving over 30 billion online exposures, and this year features 50 penguins in a city-wide tour [2][20]. - The 38th Sun Island International Snow Sculpture Art Expo showcases a 23.8-meter tall snow sculpture, with a total area of 1.5 million square meters and 120,000 cubic meters of snow used, emphasizing the artistic collaboration between nature and craftsmanship [6][20]. Group 2: Ecological Integration - Daqing is leveraging its ecological resources to unlock new avenues for ice and snow tourism, with attractions like the Lin Dian Hemu Lake Wetland Hot Spring Scenic Area offering unique experiences combining ice activities and hot springs [10][20]. - The Du'erbu'te Mongolian Autonomous County is promoting sustainable fishing practices and winter fishing experiences, enhancing its cultural tourism offerings [13][20]. - The Zhalong Ecological Tourism Area in Qiqihar features winter activities that highlight local wildlife, such as the wild training of red-crowned cranes, creating a unique winter experience for visitors [15][20]. Group 3: Digital Innovation - Local tech companies are developing digital resources to preserve and present ice and snow landscapes, creating a five-year digital resource library that allows for year-round engagement with these attractions [16][20]. - Companies like Harbin Aiwei Technology and Daqing Siter Media are utilizing AR, VR, and AI technologies to enhance visitor experiences, making static ice and snow cultural resources interactive and engaging [19][20]. - The integration of digital technology is transforming the ice and snow economy, allowing for immersive experiences that extend beyond the winter season, thus maintaining visitor interest throughout the year [18][20].

Core Viewpoint - The opening of the 27th Harbin Ice and Snow World marks a significant increase in scale and visitor engagement, reflecting the growing popularity of winter tourism in northern China as temperatures drop and snowfall increases [1][3]. Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World officially opened on December 17, covering an area of 1.2 million square meters, making it the largest in history [1][3]. - The park features three main thematic routes: a timeline of urban development, an ice and snow art and performance route, and a multicultural experience route [3]. - The iconic "big snowman" has been constructed to a height of 19 meters, using over 3,500 cubic meters of snow, also a record for its size [4][6]. Group 2: Inner Mongolia Ice and Snow Tourism - Various ice and snow tourism festivals have commenced in Inner Mongolia, featuring activities such as skiing competitions and folk performances [7]. - Inner Mongolia has launched over 200 ice and snow activities across 12 leagues and cities, integrating sports events with cultural tourism [13]. - The region's ski resorts have opened, with upgraded facilities including low-altitude cable cars and magic carpets to enhance visitor experience [11]. Group 3: Shanxi Ski Resorts - Ski resorts in Shanxi have also opened, with night skiing gaining popularity among visitors [14]. - A large ski resort in Taiyuan has opened seven ski trails and offers night skiing, with a professional coaching team available for different skill levels [16]. - The number of visitors during day and night sessions has increased by 15% compared to the same period last year, with night sessions seeing a rise of over 20% [16].

Core Points - Beijing is launching a series of cultural, commercial, and tourism activities for the New Year, aiming to create a festive atmosphere for residents and visitors [1][2] - The activities will run from December 21, 2025, to January 3, 2026, culminating in a grand celebration on New Year's Eve [2] - Over 40 museums will participate in New Year and extended opening activities, with more than 20 museums open until January 1, 2026, at midnight [3] Cultural and Tourism Activities - Three main thematic tourism routes will be introduced: "Tea by the Fire," winter ice and snow culture, and winter rural tourism [1][5] - A total of 85 cultural activities will be organized in parks and scenic spots, enhancing the festive experience for visitors [6] - A special map will be released, highlighting over 70 activities categorized into four themes: New Year celebrations, blessings, ice and snow fun, and diverse cultural events [3] Museum Engagement - The museums will offer unique interactive projects and extended hours to welcome the New Year, contributing to a city-wide cultural experience [3][6] - The activities will include 8 exhibitions on traditional customs and horse culture, along with over 70 themed cultural events during the New Year and Spring Festival [6] Commercial Activities - More than 30 shopping malls will host countdown events across over 10 administrative districts, creating a vibrant New Year atmosphere [2] - The "Park+" model will be implemented to convert park visits into increased consumer spending through various promotional activities [6]