（来源：黑龙江日报） 转自：黑龙江日报 □本报记者 刘欣 寒冬一月，阳光穿过街路两旁的树梢，在一辆缓缓行驶的旅游大巴上投下斑驳光影。来自江苏的游客李 建国把头靠在车窗上，眼睛一刻不离窗外的风景。他身旁的妻子正翻看着手机里刚拍的照片——在哈尔 滨道外中华巴洛克历史文化街区，夫妻俩被一场巡游活动中的特色婚礼表演所吸引，跟着秧歌队扭了好 一段。"本来是来看冰灯的，结果自己成了'戏'里的角色。"李建国笑着说，脸上还带着运动后的红 晕，"零下二十多摄氏度，愣是跳出了一身汗。" 这对夫妻的意外"入戏"，正是"冰雪+"在龙江大地激发的"化学反应"。当游客赏冰乐雪的需求不再满足 于站在冰雕前比个"耶"，当游客从旁观者变成参与者、从看客变成"剧中人"，这片黑土地上的冬天，便 有了全然不同的打开方式。 "入戏"冰雪场景成为风景 傍晚时分，哈尔滨建筑艺术广场人声鼎沸。头戴王冠的成都女孩张艺彤正举着手机寻找最佳角度，镜头 里的闺蜜身穿长裙转了个圈，衣摆在雪地上扬起。"还在成都时，就刷到好多这里的旅拍照片，我俩特 意攒了年假来哈尔滨，就想拍一组属于自己的冰雪大片。" 这股席卷而来的旅拍热，是黑龙江推动"冰雪+"融合发展最直观的注脚。" ...

Group 1 - The Winter Olympics in Italy has reignited public interest in ice and snow sports, leading to increased participation in activities such as ice skating and skiing in popular locations like Beijing and Chongli [1] - Chongli, a key area for ice and snow tourism, is projected to receive over 10 million visitors by 2025, with weekend visitor numbers at certain ski resorts reaching around 15,000 [1] - The Northeast region of China is experiencing a booming ice and snow economy, highlighted by the launch of the "2026 'Buy in China' National Ice and Snow Consumption Season" in Harbin [1] Group 2 - The "Ice and Snow +" initiative aims to broaden the consumption chain, transforming ice and snow entertainment into a diversified consumer experience [2] - A complete ice and snow consumption chain has formed, with consumers spending significantly on equipment and travel, indicating the growing potential of the ice and snow economy [3] - Popularity in ski resorts is driving growth in related sectors such as transportation, accommodation, and dining [3] Group 3 - Hotel bookings in Chongli are in high demand, with some hotel types already fully booked, and snow equipment stores are also seeing increased customer traffic [4][5] - The China Tourism Research Institute forecasts that ice and snow tourism participants will reach 360 million by the winter of 2025-2026, generating an income of 450 billion yuan, with 220 million tourists primarily motivated by ice and snow activities [6] - Local governments are implementing targeted policies and initiatives to stimulate ice and snow consumption, integrating it into the overall New Year consumption season [6] Group 4 - Hubei province plans to launch a "Dance with Winter" ice and snow consumption season, distributing consumption vouchers and creating premium tourism routes to boost related spending by over 200 million yuan [7] - Jilin province aims to establish itself as a world-class ice and snow tourism destination, with a 5 billion yuan fund and 1 billion yuan in consumption vouchers to promote the industry [7] - Financial institutions are introducing various financial products to support the ice and snow economy, including interest-free installment plans and discounts for consumers [8] Group 5 - The ice and snow economy is transitioning from a seasonal trend to a high-quality, full-industry chain development, becoming a significant driver for domestic demand and consumption [8]

王朗冬季研学项目将冰雪环境转化为生动的自然教材，围绕"探秘熊猫家园"等主题，开发出7大类18门 课程，采用国际通行的PBL项目制学习模式，由科研专家与保护区巡护员共同指导。学员们可在"冬季 野生动物科考营"中化身"小小科学家"，追踪雪地足迹、安装红外相机、学习生态监测，亲身体验科研 与保护的乐趣。此外，冰雪Cosplay、创意雪人大赛、甘海子许愿打卡等趣味活动，以及同步举办的户 外装备展，让生态教育与休闲娱乐完美融合。2025年，王朗片区接待访客16.5万人次，直接收入超过 2200万元。 虎牙冰瀑 中新网四川新闻1月29日电 (任露潇)当岷山山脉覆上皑皑白雪，涪江源头凝结晶莹冰凌，绵阳市平武县 便进入了最具魅力的冰雪季节。近年来，平武依托独特的冰雪资源与生态优势，以"冰雪+"为核心驱 动，精心打造了集王朗生态研学、虎牙动感滑雪、药丛山配套升级于一体的多元化冰雪产业体系，成功 将"冷资源"转化为"热经济"，走出一条生态保护与经济发展相辅相成的新路径。 游客在虎 牙滑雪场滑雪。 平武县委宣传部供图 研学为核，冰雪秘境变身自然课堂 在大熊猫国家公园王朗片区，平均树龄超过500年的原始森林披上银装，松萝悬垂，冰溪低 ...

今年以来，各地锚定冰雪经济赛道密集出台扶持政策和创新发展举措。从北国林海的雪原盛景迎客来， 到南方室内雪场的热闹喧嚣人气旺，昔日受限于季节与气候的冰雪"冷资源"，正变为撬动全域消费、赋 能产业升级的发展"热引擎"。 各地以冰掘"金"，这份"金"，是冰雪消费催生的市场红利，是产业升级孕育的发展新机遇，更是全域协 同撬动的万亿元级经济增量。 本报记者 毛艺融 张芗逸 近日，《证券日报》记者深入河北正定、北京密云、浙江义乌等地调研发现，政策支持与产业升级正为 冰雪经济注入持续发展动力。南北联动、冷热交融间，冰雪经济不断解锁消费新场景、培育产业新动 能，以踏雪寻"金"的实干探索，书写出经济高质量发展的新答卷。 消费破圈： 从单一体验到生态集群 消费场景的创新打破了冰雪经济的时空边界。京张高铁"雪具便利行"服务精准落地，8座车站联动赋能 滑雪出行，带动崇礼客流与周边消费同步攀升；北京室外冰场成市民休闲打卡地；河北恒温雪道上四季 皆有逐雪身影……冰雪运动正从专业小众走向日常普惠，勾勒出消费新图景。 腊月的北京密云南山滑雪场，雪道上的身影穿梭如织。全副武装的专业玩家腾跃出利落弧线，亲子家庭 在初级道上体验滑雪的乐趣，雪场周 ...

Core Insights - The ice and snow economy is transforming from a seasonal niche to a significant driver of consumption and industrial upgrades, supported by various local policies and initiatives [1][4] - The integration of ice and snow activities with commercial, cultural, and tourism sectors is creating a new consumption landscape, enhancing domestic demand and economic growth [2][3] Policy Support - Continuous policy incentives are accelerating the development of the ice and snow economy, with local governments implementing various action plans to enhance winter tourism and ice sports facilities [4] - Reports indicate that the ice and snow industry is becoming a strong segment within the tourism sector, with ample growth potential driven by events and policy guidance [4] Consumption Trends - The ice and snow economy is evolving from a seasonal focus to a year-round activity, with increasing demand for personalized and high-end experiences [3][6] - New consumption scenarios are emerging, such as indoor ski resorts and year-round ice parks, which are breaking the seasonal consumption bottleneck [3][6] Industry Expansion - The number of companies in the ice and snow industry has reached 18,492, showing significant growth and vitality in the sector [6] - The industry is characterized by trends of high-end, integrated, and digital development, with technological innovation driving these changes [6] Cross-Industry Integration - The "ice and snow +" model is gaining traction, with various sectors like education, tourism, and wellness integrating with ice sports to create diverse business opportunities [7] - Collaborative initiatives, such as partnerships with schools for ice sports training, are fostering talent development and expanding market reach [7] Investment Landscape - Capital is increasingly focused on equipment manufacturing, consumer experiences, and smart technologies within the ice and snow sector, with significant investments in early-stage companies [11] - The export of Chinese ice sports equipment is growing, with a notable increase in demand from international markets following the 2022 Winter Olympics [11] Development Pathways - Companies are exploring international markets as a growth strategy, with evidence of strong export performance in the ice sports equipment sector [11] - The industry is encouraged to enhance core technology development, extend the "ice and snow +" business model, and lower consumer entry barriers through policy support [9]

广西壮族自治区体育局党组成员、副局长林凌云表示，广西近年来也积极响应国家大力发展"冰雪+"理 念，着力发展冰雪运动，未来将与贵州等省份一起，强化市场联动，培育和激活中国南方潜力巨大的冰 雪消费市场。 中新网南宁1月24日电(黄令妍)1月24日，以"冰雪逐梦贵桂同行"为主题的贵州省冬季冰雪运动资源推介 活动，在广西南宁李宁体育园举办。黔桂两地相关部门、企业代表共话体旅融合发展。 此次活动集中推介贵州冬季冰雪运动资源，开展全产业链对接洽谈，搭建起深度合作交流平台。作为南 方冰雪运动的重要阵地，贵州已形成特色鲜明的冰雪体旅发展格局，建成10个冰雪运动场馆，涵盖5个 高山滑雪场、3个室内滑雪场和2个室内滑冰场，构建起覆盖全年龄段、多水平的冰雪运动服务体系。 贵州省体育局党委委员、副局长靖琦伟在推介发言中表示，贵州正以冰雪运动为抓手，推动体育与旅 游、文化、康养等业态深度融合，打造特色体旅品牌。希望以此次活动为起点，开启两地合作新篇章， 共推南方冰雪运动发展，也诚挚邀请广西游客在冬季前往贵州体验高山滑雪、冰雪温泉、雪山酒店等旅 游项目，让"冷资源"变成"热经济"。 两地企业围绕冰雪项目合作、线路开发、客源互送等开展深入 ...

距离2026年米兰—科尔蒂纳冬奥会开幕还有大约半个月的时间，中国"冰雪军团"正全力冲刺，备战冬奥。 自2014年习近平总书记提出"带动三亿人参与冰雪运动"号召以来，我国冰雪事业迎来快速发展。2022年北京冬奥会上，中国代表团不仅实现全项目参赛的目 标，还创造了历史最佳战绩，也进一步激发全社会参与冰雪运动的动力和热情。 我国冰雪消费有什么样的新趋势？我国冰雪运动为何发展如此迅速？如何让冰雪"冷资源"持续释放"热效应"? "冰雪+"花样多 "+"出新活力 不断上新的"冰雪+"模式催生出丰富的新业态、新场景，也加出了冰雪消费新活力。 1月11日，一场大众滑雪公开赛在湖北宜昌兴山县激情开赛，吸引了全国各地的滑雪爱好者参与。这座滑雪场拥有初、中、高级共5条专业雪道，为参赛者和 游客带来良好体验。 "一日滑雪"如何延伸为"多日旅游"？当地以"冰雪+"为核心，整合文旅资源，推出4条精品旅游线路，串联起滑雪、温泉、文化体验等多元业态。赛事期间， 滑雪场周边乡镇的民宿、农家乐预订量大幅上涨。 夜幕降临，位于河南南阳西峡的老界岭滑雪场的雪道上，炫彩灯光次第点亮。游客们踏着雪板飞驰而下，尽显飒爽风采。 上海参赛选手 何花：第一次踏 ...

Core Viewpoint - The development of China's ice and snow sports has accelerated significantly since the 2014 call by President Xi Jinping to engage 300 million people in ice and snow activities, with the upcoming 2026 Milan-Cortina Winter Olympics serving as a key milestone for the "Ice and Snow Army" [1] Group 1: Ice and Snow Consumption Trends - The "Ice and Snow +" model is generating new business opportunities and vibrant consumption in the ice and snow sector, as seen in events like the public skiing competition in Yichang, Hubei, which attracted participants nationwide [1] - Local tourism initiatives are integrating ice and snow activities with cultural experiences, leading to increased bookings for accommodations during events [3] - Night skiing and diversified services such as dining and lodging are extending the consumption chain, transforming the ice and snow night economy from a single experience to a comprehensive consumption model [8] Group 2: Regional Participation and Trends - The trend of "southern guests heading north" has emerged, with southern tourists becoming a significant growth segment in ice and snow sports participation, supported by national strategies to expand ice and snow activities [10][15] - In recent events, over 70% of participants in the ice and snow cross-country competition in Heilongjiang were from southern regions, highlighting the growing interest from these areas [12] Group 3: Infrastructure and Accessibility - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 by the 2024-2025 season, primarily located in southern provinces, making ice and snow activities more accessible [16] - Facilities like the Changsha Xiangjiang Ice and Snow World provide year-round ice and snow experiences, catering to both beginners and experienced enthusiasts [16] Group 4: Economic Impact and Growth - The total scale of China's ice and snow industry has grown from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an annual growth rate of 26.6% [31] - The integration of ice and snow sports with tourism and consumption is creating a comprehensive consumption ecosystem, moving beyond traditional ticket sales to include training, dining, and retail [25] Group 5: Policy and Support - The rapid development of ice and snow sports is attributed to effective policy guidance, infrastructure improvements, and the optimization of market ecosystems, as highlighted by experts [27][29] - The implementation of national plans and local initiatives has fostered a supportive environment for the growth of ice and snow activities, enhancing participation and economic benefits [27][29] Group 6: Future Development Strategies - To sustain the growth of ice and snow tourism, strategies include promoting diverse consumption scenarios, enhancing community engagement, and integrating ice and snow activities into educational programs [39][41][45] - Emphasis on technological advancements and talent development is crucial for the continued evolution of the ice and snow industry, ensuring it meets the demands of a growing consumer base [45]

Group 1 - The winter tourism in Jilin Daan is thriving with various ice and snow activities attracting visitors [1] - The Daan Locomotive Expo Park features 104 retired locomotives, showcasing a unique industrial and snow landscape, and has introduced a new "Industrial + Ice and Snow" educational model this winter [1] - Visitors can engage in hands-on experiences such as simulated driving, watching 5D industrial-themed films, and participating in knowledge quizzes and fun games in the snow park [1] Group 2 - In Nenjiang Bay, 32 ice dragon boat teams are competing on the ice, creating a lively atmosphere with drums and cheers from both participants and spectators [5] - An ice and snow carnival is taking place alongside the competition, featuring trendy activities like ice monkey fishing and inflatable ice boats, providing entertainment for visitors [5] Group 3 - During the winter fishing event, fishermen are actively catching fish through the ice, creating a festive environment with continuous cheers [9] - A newly established aquatic product trading center offers fresh fish displays and nationwide shipping services, along with engaging folk performances and interactive activities [9]

1月18日，威海迎来降 雪，威海高新区火炬八街游客熙攘，乐赏雪景。（通讯员 朱春晓） 1月11日，一场暴雪让"雪窝子"威海再次冲上热搜。"威海暴雪再现冰河世纪场景""雪窝子名不虚 传"等话题下，网友们直言"被威海冬天的氛围感拿捏了"，更掀起了一股线上追雪、线下奔赴的热潮。 作为国内罕见的"雪窝子"，山东的威海和烟台拥有得天独厚的冬日资源：雪落海湾、天鹅翩跹、温 泉氤氲，共同构成一幅雪海奇观。 然而，稀缺并不意味着能自动转化为竞争力。近年来，尽管烟台、威海暴雪屡上热搜，但如何 将"冰雪资源"可持续地转化为"冰雪经济"，既关乎区域旅游的格局突破，也考验着城市运营与品牌塑造 的长远智慧。 冰雪旅游，不止于雪 位于胶东半岛的威海和烟台素有"雪窝子"之称。每年冬季，冷空气南下，与黄渤海相对温暖的水域 相遇，为胶东半岛带来丰富降雪。 "这次，我们去看看雪如何落在海上。"31岁的周宏远在北京工作，往年一到雪季，他便与一群伙伴 奔向河北崇礼滑雪。今年，他们的目的地则变成了威海，"不管能不能碰到雪天，都将是一次与众不同 的体验。" 和周宏远一样喜欢冬季出游的人，不在少数。从哈尔滨冰雪大世界的梦幻冰雕，到新疆阿勒泰的粉 雪天堂， ...