Core Viewpoint - The Sichuan Provincial Committee aims to create the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, with Deyang proposing the "World Sanxingdui·Anyi Tour Deyang" regional cultural tourism brand as a key initiative to enhance its tourism appeal and align with provincial goals [1][3]. Group 1 - Deyang's initiative focuses on leveraging the Sanxingdui archaeological site as a unique cultural identifier to attract international tourism, with recent exhibitions held in countries like Peru, Greece, the USA, Egypt, and France, showcasing the global interest in Sanxingdui artifacts [3][5]. - The term "Anyi" reflects the aesthetic of life in Sichuan, emphasizing Deyang's blend of industrial strength and cultural richness, offering a diverse experience from local cuisine to historical sites [5][7]. - The "World Sanxingdui·Anyi Tour Deyang" brand aims to resonate with the provincial brand and enhance Deyang's position in the broader cultural tourism landscape, inviting both domestic and international visitors to explore its unique offerings [7].

Core Insights - The Sichuan Provincial Committee's 12th Plenary Session emphasizes the creation of the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, with Deyang proposing the "World Sanxingdui·Anyi Tour Deyang" regional cultural tourism brand as a key initiative [1][2] Group 1: Brand Development - Deyang's initiative focuses on aligning with the provincial strategy by reassessing its resources and responding to market demands, establishing a clear subject, image, and market positioning [1] - Sanxingdui is highlighted as Deyang's most recognizable cultural asset, with ongoing archaeological discoveries generating global interest [1] Group 2: International Engagement - Since July 2023, Sanxingdui has been showcased in 14 overseas exhibitions across countries such as Peru, Greece, the USA, Egypt, and France, attracting significant attention and enthusiasm from international audiences [1] Group 3: Cultural Identity - The term "Anyi" represents the essence of Sichuan's lifestyle aesthetics, with Deyang positioned as a city that blends industrial strength with cultural richness, offering a unique experience that includes local cuisine and historical depth [2]