世纪佳缘
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婚恋行业进入“专业时代”:百合佳缘用“人才”和“标准”破局
Xin Jing Bao· 2025-12-16 08:45
从《诗经》中"桃之夭夭,灼灼其华"的祝福,到如今年轻人对"合适的人"的执着追寻,中国人对美满婚姻的向往 从未改变。 当下,随着经济社会的发展,年轻人的婚恋观念不断更新变化。伴随着低生育率难题,婚恋服务的价值再度被强 化,互联网婚恋平台成为打破不同群体界限,提升婚育率的重要桥梁。 作为我国互联网婚恋服务行业的头部力量,百合佳缘集团累计触达超4亿人次消费者,已成功连接超1600万对婚恋 情侣。 与此同时,为了适应当下婚恋新形势,百合佳缘集团正通过全方位提升专业服务能力,为年轻人搭建一座更稳固 的"鹊桥"。 一方面,百合佳缘集团与民政职业大学婚礼文化与传媒艺术学院展开深度合作,通过校企合作的形式提升婚恋从 业人员的整体专业水平和道德素养;另一方面,百合佳缘充分发挥多年积累沉淀下来的婚恋服务经验,参与行业 相关国家标准的制定与评审,为行业规范贡献力量。 这座"鹊桥"不仅将连接起姻缘,更连接着传统婚恋观念与现代服务标准、校园人才培养与行业真实需求,推动互 联网婚恋行业从"信息中介"向专业规范的"情感服务+解决方案"提供者转型。 校企合作,共筑"鹊桥" 2024年9月,民政部直属的唯一一所本科层次高等院校——民政职业大学 ...
百合佳缘集团与四川中江守志家教共建“婚姻家庭服务指导中心”
Sou Hu Wang· 2025-05-20 11:56
Core Viewpoint - The establishment of the "Zhongjiang Shouzhijia Education Marriage and Family Service Guidance Center" marks a significant step in enhancing family education and marriage services in China, particularly following the implementation of the new Marriage Registration Regulations [1][3]. Group 1: Establishment and Purpose - The center was jointly initiated by several organizations, including the Sichuan Psychological Counselor Association and the Baihe Jiayuan Group, to leverage professional expertise in family education and marriage counseling [1]. - The center aims to promote harmonious family relationships, protect women's rights, and provide guidance on marriage and family education [1]. Group 2: Activities and Impact - Since its inception in 2024, the Zhongjiang Shouzhijia Family Education Center has conducted over 50 offline activities and has benefited nearly 70,000 individuals through its services [3]. - The center plans to organize more than 12 family education salons, marriage and family classes, and themed social activities annually, alongside providing psychological counseling and matchmaking services [3]. Group 3: Industry Collaboration - Baihe Jiayuan Group, which operates major dating platforms, has over 200 million users and actively participates in government discussions on marriage-related issues [4]. - In 2024, Baihe Jiayuan Group, in collaboration with educational institutions, established a national community for marriage service industry integration, focusing on talent development and enhancing service quality [4]. Group 4: Market Position and Mission - Baihe Jiayuan Group's brands, Baihe and Shiji Jiayuan, are positioned as leading marriage platforms in China, primarily targeting first and second-tier cities [6]. - The group emphasizes its mission to foster happy marriages and families, aiming to share its expertise and experience to help individuals find happiness in their relationships [6].