Core Points - Shanghai Huqianshu Information Technology Co., Ltd., associated with Century Jiayuan, was fined 280,000 RMB for false advertising practices [1] - The company operates the "Century Jiayuan" app, primarily providing online matchmaking services [1] - Between December 2024 and May 2025, the company misled consumers with false membership information and promises of guaranteed matches [1] - The total service fees involved in the case amounted to over 38,000 RMB, with no illegal gains reported [1] Company Background - Shanghai Huqianshu Information Technology Co., Ltd. was established in April 2004, with a registered capital of 100 million RMB [1] - The company has a total of 222 self-risk records, 66 surrounding risk records, 489 historical risk records, and 87 warning alerts [1] Previous Violations - In April of the previous year, the company was fined 200,000 RMB for deceiving consumers regarding the provision of services [2] - From June to September 2023, the company failed to deliver services as promised to multiple consumers, involving service fees totaling over 100,000 RMB [2] - The company was also highlighted in the 2023 CCTV 3.15 Gala for exploiting consumer anxieties to sell high-priced membership services [2]

新京报贝壳财经讯（记者俞金旻）10月14日，贝壳财经记者从上海市市场监督管理局获悉，世纪佳缘关 联公司上海花千树信息科技有限公司因存在虚假或引人误解的宣传行为，被上海市杨浦区市场监督管理 局处以28万元罚款。 贝壳财经记者在行政处罚决定书看到，该公司为"世纪佳缘"App的经营主体，主要从事互联网婚介服 务。消费者注册后，销售人员会主动联系，并根据其意向推荐高端定制会员服务，消费者付费签订合同 后即可获取介绍对象的联系方式及后续服务。 天眼查显示，上海花千树信息科技有限公司成立于2004年4月，法定代表人为孙鹏轩，注册资本10000万 人民币。目前共有222条自身风险，66条周边风险，489条历史风险，以及87条预警提醒。 记者注意到，去年4月，世纪佳缘旗下上海花千树信息科技有限公司因骗取消费者价款或者费用而不提 供或者不按照约定提供商品或者服务，被上海市杨浦区市场监督管理局罚款20万元。处罚事由显示，当 事人为"世纪佳缘"App的经营管理者。自2023年6月至9月，当事人对多名消费者未能按照售前约定内容 提供服务。同时，2023年6月至8月，当事人在向2名消费者销售付费会员服务中，部分款项未告知消费 者具体的 ...