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这个中秋 和苏东坡一起“超然对月” “东坡浓度”拉满带来宋代美学文化盛宴 也为文化消费体验提供更多沉浸式选择
Jie Fang Ri Bao· 2025-10-07 03:04
Core Insights - The article highlights the immersive VR experience "Encounter Dongpo," which allows participants to explore the life of the famous Chinese poet Su Dongpo through interactive technology, enhancing cultural appreciation during the Mid-Autumn Festival [1][2] Group 1: Project Overview - "Encounter Dongpo" was developed by PICO in collaboration with the Shanghai Library and Shanghai Theatre Academy, and has attracted nearly 2,000 visitors since its launch during the Shanghai Book Fair [1] - The project features eight scenes that incorporate classic poetry and elements of Su Dongpo's life, creating a poetic immersive experience [2] - The experience is designed for groups of four, allowing families to engage together, which has been particularly popular during the holiday season [3] Group 2: Cultural Impact - The project not only showcases traditional culture but also integrates high-tech elements, appealing to a wide audience, including local residents and international tourists [1][3] - The exhibition has been well-received across various age groups, with both children and adults expressing enthusiasm for the interactive learning experience [3] - The "Dongpo Route" connects various cultural events in Shanghai, enhancing the cultural experience for visitors during the autumn season [5] Group 3: Additional Offerings - In addition to the VR experience, the exhibition features a series of cultural and creative products inspired by Su Dongpo, which have proven popular among visitors [4] - A musical titled "The Great River Eastward" is also being showcased, further enriching the cultural offerings related to Su Dongpo's legacy [5]