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爆火的咸派:“烘焙版韭菜盒子”? × !下一轮产品逻辑升级,√ !
东京烘焙职业人· 2025-11-27 08:32
这届年轻人,正在经历一场"糖分觉醒"。 他们并非不爱甜,而是对无孔不入的工业甜味和"糖分炸弹"感到厌倦。健身餐的普及、抗糖理念的 盛行,让"甜"所带来的负罪感与日俱增。当传统的奶油蛋糕、葡式蛋挞意味着热量超标和皮肤糖化 时,消费者的味蕾开始渴望新的刺激。 咸派的出现,恰逢其时。它精准地踩中了 "咸味点心精致化"的风口 。 曾几何时,烘焙市场的货架还是甜品的天下,从蛋挞到马卡龙,从奶油蛋糕到奶油可颂,甜味统治 着我们的味蕾体验。 然而,近几年风向正在悄然改变—— 走进任何一家精品烘焙店,你不难发现这种充满馅料的酥皮点心:菠菜培根切达干酪、蘑菇鸡肉白 酱、番茄罗勒马苏里拉…这些曾经只在西餐出现的组合,正以意想不到的速度占领年轻人的烘焙购 买列表。 今年这些风味再增加一个新的注脚—— 咸派! 前有葱花巴斯克的试水成功——在经典的巴斯克蛋糕基底上撒上翠绿的香葱,这种甜咸交织的大胆 尝试,像一颗味觉炸弹,教育了市场:原来甜品,还能做成咸的! 咸派,则是这场"咸味革命"的集大成者。它不像葱花巴斯克那样还带着甜的底子,而是彻底投身咸 鲜阵营,用扎实的肉感、馥郁的芝士和烤蔬菜的香甜,构建了一个全新的味觉宇宙。它满足了消费 者 ...
这个中秋 和苏东坡一起“超然对月” “东坡浓度”拉满带来宋代美学文化盛宴 也为文化消费体验提供更多沉浸式选择
Jie Fang Ri Bao· 2025-10-07 03:04
Core Insights - The article highlights the immersive VR experience "Encounter Dongpo," which allows participants to explore the life of the famous Chinese poet Su Dongpo through interactive technology, enhancing cultural appreciation during the Mid-Autumn Festival [1][2] Group 1: Project Overview - "Encounter Dongpo" was developed by PICO in collaboration with the Shanghai Library and Shanghai Theatre Academy, and has attracted nearly 2,000 visitors since its launch during the Shanghai Book Fair [1] - The project features eight scenes that incorporate classic poetry and elements of Su Dongpo's life, creating a poetic immersive experience [2] - The experience is designed for groups of four, allowing families to engage together, which has been particularly popular during the holiday season [3] Group 2: Cultural Impact - The project not only showcases traditional culture but also integrates high-tech elements, appealing to a wide audience, including local residents and international tourists [1][3] - The exhibition has been well-received across various age groups, with both children and adults expressing enthusiasm for the interactive learning experience [3] - The "Dongpo Route" connects various cultural events in Shanghai, enhancing the cultural experience for visitors during the autumn season [5] Group 3: Additional Offerings - In addition to the VR experience, the exhibition features a series of cultural and creative products inspired by Su Dongpo, which have proven popular among visitors [4] - A musical titled "The Great River Eastward" is also being showcased, further enriching the cultural offerings related to Su Dongpo's legacy [5]