记者 施晨露 "将苏轼的一生以VR互动的形式徐徐铺展开来，不虚此行！"10月6日中秋节，陈先生祖孙三代一家 四口在虹口区和平书院以一场《遇见东坡》沉浸式VR大空间探索体验，为这个节日添上浓墨重彩的一 笔——在虚实交织的空间里，和苏东坡共赏一轮明月。 由PICO联合上海图书馆、上海戏剧学院上海市虚拟环境下的文艺创作重点实验室共同开发制作的 《遇见东坡》自今年上海书展期间启动上海首展以来，已接待近2000人次参与体验。国庆长假期间，项 目不仅迎来本地市民参观高峰，还有不少外地乃至外国游客特意选择来到和平书院，体验传统文化与高 科技交织的魅力。 同在虹口区，北外滩友邦大剧院10月7日至9日将迎来音乐剧《大江东去》上海首演，剧目以苏轼被 贬黄州的生命轨迹为叙事核心，运用写意白描手法与多媒体投影技术，构建出"江上清风""山间明月"的 诗意空间。 "东坡浓度"拉满，不仅为申城带来一席宋代美学文化盛宴，也为长假期间市民游客文化消费体验提 供更多沉浸式选择。 超然台上，我欲乘风归去 "如果苏东坡在他自己的人生最后一站能够戴上头显，回顾一生走过的路、到过的重要之处，他会 怎么想呢？"体验过《遇见东坡》，华东师大中文系教授方笑一 ...

2025年中国国际服务贸易交易会（以下简称"2025年服贸会"）文旅服务专题展于9月10日至14日在北京市首钢园举行。以"科技赋能 创意引领"为主题，此次 专题展吸引了超400家企业线下参展，其中，硬核科技革新文旅新体验成为该展的一大亮点。9月12日，北京商报记者专访PICO视频负责人熊俊杰，针对公 司在2025年服贸会上的展品创新，新订单签约或合作意向达成情况，LBE（基于位置的娱乐、沉浸式元宇宙实景娱乐项目，在国内也被称为"XR大空间"） 市场发展以及公司未来业务计划等问题进行沟通交流。 北京商报：今年是PICO第二年参展服贸会，与去年相比，展示上有什么新变化？ 熊俊杰：作为国内外领先的XR品牌，PICO非常荣幸第二次受邀参加服贸会。去年参展主要以硬件为主，推出了新品PICO 4 Ultra；今年则更聚焦XR大空 间，带来了从硬件方案、线下运营到内容发行的完整的XR大空间技术解决方案。今年的参展变化，其实也反映出国内XR领域硬件技术持续迭代、应用场景 不断拓展的新趋势。 北京商报：通过参展服贸会，企业是否有达成新的订单签约或合作意向？ 熊俊杰：今年展会亮相的《浪浪山小妖怪：妖你同行XR》《太空奥德赛》《遇 ...

Core Insights - The immersive experience brand "YUMO与梦说" will collaborate with the 2025 Qilu Autumn Auto Show to create a dedicated MR amusement park, offering a unique technological experience at the event [1] - During the event, citizens can enjoy a 10-minute MR game interaction for only 9.9 yuan, with a choice of four different games, enhancing the automotive exhibition with technological fun [1] Game Offerings - The four MR games include: - "Heartfelt Lollipop," which creates a sweet and romantic interactive scene - "All-Round Shooting King," simulating a battlefield environment to test players' reflexes and skills - "I Am a Sharpshooter," featuring an archery scene for players to showcase their skills - "Counterattack Ball Battle," focusing on competitive gameplay for an exciting experience [3] - A new MR-themed game, "Dinosaur Raising Plan," will be launched at the subsequent pop-up store, allowing players to experience the growth of dinosaurs [3] XR and MR Technology - MR (Mixed Reality) focuses on real-time dynamic interaction, where virtual content interacts with the real environment following physical rules, while XR (Extended Reality) emphasizes immersive scene exploration with limited interaction [5] - The collaboration represents an innovative attempt to merge technology with culture and the automotive industry, providing diverse entertainment options for citizens [5]

Core Insights - The "YUMO与梦说.XR空间站" immersive experience brand is launched by Shandong Digital Culture Group and PICO, focusing on connecting virtual and real experiences [1][2] - The event will feature three major VR works, including the world's first "8K quality + AI support + extreme interactivity" sci-fi masterpiece "Space Odyssey" [1] - The immersive experience aims to blend technology with culture, providing a new interactive experience for the public [2] Group 1 - The event will take place from August 22 to November 23 at Jinan Hongyang Plaza, marking the first pop-up activity of the immersive experience brand [1] - "Space Odyssey" is a collaboration between PICO and INTEL, utilizing next-generation equipment and self-developed rendering technology to achieve 8K visual effects [1] - The AI interactive gameplay allows players to experience a realistic adventure in space, engaging in battles with alien forces in various settings [1] Group 2 - The second VR work, "Time Paradox: Dinosaur Crisis," focuses on prehistoric sci-fi themes, where players confront mechanized dinosaurs in different historical settings [2] - The cultural piece "Meeting Su Shi" aims to revitalize traditional culture through technology, allowing players to interact with a virtual representation of the historical figure Su Shi [2] - The pop-up station will offer multiple interactive gifts from August 22 to 24, inviting the public to experience the fusion of technology and culture [2]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases Beijing's cultural and technological integration, highlighting innovative projects and cultural products that attract both domestic and international attention [1][3]. Group 1: Exhibition Highlights - The Beijing exhibition area, themed "Empowering Technology, Leading Creativity," spans 1,188 square meters and features five main sections, showcasing nearly 60 key cultural institutions and enterprises [3][4]. - Notable installations include the immersive 3D visual project "The Masterpiece of Ideal Urban Order in China," created by the Black Bow Group, which combines traditional architectural aesthetics with modern technology [4]. - The exhibition also features various digital products that reinterpret traditional culture, such as the VR narrative work "Printmaking of the Central Axis" and the immersive digital art space "Sky and Earth" [4][5]. Group 2: Cultural Products and Collaborations - The "Old Books, New Knowledge" section offers over 9,000 classic and modern literary works, while the "Peking Opera Literature and Celebrity Manuscripts Exhibition" showcases rare scripts and personal letters from famous Peking Opera artists [6]. - The Beijing Cultural Forum, which will be held in Shenzhen, aims to promote cultural exchange and highlight Beijing's cultural achievements [6][7]. Group 3: Technological Integration - The exhibition features advanced VR and AR technologies, such as the immersive space exploration game "Space Odyssey" and AR fitting mirrors from Perfect World, demonstrating how technology enhances cultural experiences [7][8]. - The integration of cultural and commercial tourism products, including limited tickets for exhibitions and cultural experiences, aims to boost tourism and engagement [8][10]. Group 4: Cultural Industry Performance - Beijing's cultural industry has maintained the top position in the national cultural development index for eight consecutive years, with significant revenue growth reported in the first quarter of 2025 [10]. - In Q1 2025, Beijing's large-scale cultural enterprises achieved revenue of 585.14 billion yuan, a year-on-year increase of approximately 12.5%, and a profit total of 75.42 billion yuan, reflecting a 33.7% growth [10].

Core Insights - The "Smart Tourism Future - China Smart Tourism Exhibition" was held in Singapore from May 15 to 18, showcasing cutting-edge smart tourism achievements from Chinese enterprises [1][3] - The event aimed to deepen friendly exchanges between China and Singapore, leveraging technological advancements and policy benefits [3] Group 1: Event Overview - The exhibition attracted over 200 representatives from cultural, tourism, and technology sectors of both countries, with more than 720,000 online viewers [4] - Attendees experienced various virtual reality projects and innovative technologies such as AI multilingual guides and smart cultural heritage systems [4][6] Group 2: Key Remarks - Chinese officials emphasized the significant achievements in smart tourism, highlighting the integration of technology and culture to enhance travel experiences [3] - Singaporean representatives expressed commitment to embracing smart tourism and digital transformation to improve visitor experiences [3]